Looking for a valid marketing scale (551 scales) ? Use CTRL+F to search this page and then follow the link |
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N |
Scale |
Source |
| 1 | A Generalizable Scale of Propensity to Plan | Netmeyer |
| 2 | Absorption Disposition | Bruner scales |
| 3 | Acceptance of Sexual Violence | Bruner scales |
| 4 | Accountability Degree | Bruner scales |
| 5 | Acculturation | Bruner scales |
| 6 | Adaptive Selling: ADAPTS | Netmeyer |
| 7 | Aesthetic Appeal | Bruner scales |
| 8 | Aesthetic Formality | Bruner scales |
| 9 | Affective Response (Negative) | Bruner scales |
| 10 | Agentic Orientation | Bruner scales |
| 11 | Agents’ Socially Desirable Responding: ASDR Scale | Netmeyer |
| 12 | Alienation: Consumer Alienation From the Marketplace | Netmeyer |
| 13 | Alliance Competence and Alliance Resources | Netmeyer |
| 14 | Alliance Orientation | Netmeyer |
| 15 | Ambivalence of Product Evaluation | Bruner scales |
| 16 | Ambivalence Toward the Object | Bruner scales |
| 17 | Analytic/Holistic Thinking Scale: AHS | Netmeyer |
| 18 | Anger | Bruner scales |
| 19 | Anger | Bruner scales |
| 20 | Anger at the Service Provider | Bruner scales |
| 21 | Anthropomorphizing | Bruner scales |
| 22 | Anticipated Saving Success | Bruner scales |
| 23 | Anxiety (General) | Bruner scales |
| 24 | Anxiety (Service Usage) | Bruner scales |
| 25 | Anxiety (Technological) | Bruner scales |
| 26 | Anxiety (Technological) | Bruner scales |
| 27 | Appendix to Involvement: Comparing Four Modified Involvement Scales | Netmeyer |
| 28 | Arousal Seeking Tendency: AST | Netmeyer |
| 29 | Assertiveness and Aggressiveness | Netmeyer |
| 30 | Attachment to the Brand (Brand-Self Connection) | Bruner scales |
| 31 | Attachment to the Brand (Passion) | Bruner scales |
| 32 | Attachment to the Brand (Prominence) | Bruner scales |
| 33 | Attendance Likelihood | Bruner scales |
| 34 | Attention to Social Comparison Information: ATSCI | Netmeyer |
| 35 | Attitude Confidence | Bruner scales |
| 36 | Attitude Toward « Green » Marketing Claims (Believability) | Bruner scales |
| 37 | Attitude Toward « Green » Products (Environmental Benefits) | Bruner scales |
| 38 | Attitude Toward « Green » Products (Expensive) | Bruner scales |
| 39 | Attitude Toward a Debt Consolidation Loans | Bruner scales |
| 40 | Attitude Toward a Low Price Guarantee (Information Focus) | Bruner scales |
| 41 | Attitude Toward a Low Price Guarantee (Protection Focus) | Bruner scales |
| 42 | Attitude Toward a Self-Designed Product | Bruner scales |
| 43 | Attitude Toward Brands in a Product Class | Bruner scales |
| 44 | Attitude toward Christmas | Bruner scales |
| 45 | Attitude Toward Code Switching | Bruner scales |
| 46 | Attitude Toward Homosexuality | Bruner scales |
| 47 | Attitude Toward Offshore Services (Communication Problem) | Bruner scales |
| 48 | Attitude Toward Offshore Services (Customer-Foreign-Worker Disconnect) | Bruner scales |
| 49 | Attitude Toward Offshore Services (Data Security) | Bruner scales |
| 50 | Attitude Toward Offshore Services (Foreign Worker Enmity) | Bruner scales |
| 51 | Attitude Toward Offshore Services (Free-Trade Resentment) | Bruner scales |
| 52 | Attitude Toward Playing the Game | Bruner scales |
| 53 | Attitude Toward Private Label Products Scale | Netmeyer |
| 54 | Attitude Toward Product-Related Environmental Claims (Skepticism) | Bruner scales |
| 55 | Attitude Toward the Act (Opening Account) | Bruner scales |
| 56 | Attitude Toward the Ad (Affective) | Bruner scales |
| 57 | Attitude Toward the Ad (Believability) | Bruner scales |
| 58 | Attitude Toward the Ad (Focused Nostalgia) | Bruner scales |
| 59 | Attitude Toward the Ad (General Nostalgia) | Bruner scales |
| 60 | Attitude Toward the Ad (Informativeness) | Bruner scales |
| 61 | Attitude Toward the Ad (Intrusiveness) | Bruner scales |
| 62 | Attitude Toward the Ad (Novelty) | Bruner scales |
| 63 | Attitude Toward the Ad (Pre-Birth Era Nostalgia) | Bruner scales |
| 64 | Attitude Toward the Ad (Usefulness) | Bruner scales |
| 65 | Attitude Toward the Ad (Violence) | Bruner scales |
| 66 | Attitude Toward the Brand (Capabilities) | Bruner scales |
| 67 | Attitude Toward the Brand (Hatred) | Bruner scales |
| 68 | Attitude Toward the Company (General) | Bruner scales |
| 69 | Attitude Toward the Company (Social Responsibility) | Bruner scales |
| 70 | Attitude Toward the Investment (Riskiness) | Bruner scales |
| 71 | Attitude Toward the Investment (Value) | Bruner scales |
| 72 | Attitude Toward the Logo (Clarity) | Bruner scales |
| 73 | Attitude Toward the Logo (Interestingness) | Bruner scales |
| 74 | Attitude Toward the Low Price Claim (Customer-Oriented) | Bruner scales |
| 75 | Attitude Toward the Low Price Claim (Self-Serving) | Bruner scales |
| 76 | Attitude Toward the Movie (General) | Bruner scales |
| 77 | Attitude Toward the Organization (Admiration) | Bruner scales |
| 78 | Attitude Toward the Product (Symbolic) | Bruner scales |
| 79 | Attitude Toward the Product (Utilitarian) | Bruner scales |
| 80 | Attitude Toward the Product Placement | Bruner scales |
| 81 | Attitude Toward the Product-Brand (Hedonic) | Bruner scales |
| 82 | Attitude Toward the Product-Brand (Utilitarian) | Bruner scales |
| 83 | Attitude Toward the Salesperson | Bruner scales |
| 84 | Attitude Toward the Sponsorship | Bruner scales |
| 85 | Attitude Toward the Text | Bruner scales |
| 86 | Attitude Toward the Website (Design) | Bruner scales |
| 87 | Attitude Toward the Website (Image) | Bruner scales |
| 88 | Attitude Toward the Website (Online Community) | Bruner scales |
| 89 | Attitude Toward the Website (Security) | Bruner scales |
| 90 | Attitude Toward the Website (Shopping Enjoyment) | Bruner scales |
| 91 | Attitude Toward Word-of-Mouth (On-line) | Bruner scales |
| 92 | Attitudes Influencing Monetary Donations to Charitable Organizations | Netmeyer |
| 93 | Attractiveness | Bruner scales |
| 94 | Balanced Inventory of Desirable Responding: BIDR | Netmeyer |
| 95 | Behavioral Activation System | Bruner scales |
| 96 | Behavioral Control | Bruner scales |
| 97 | Behavioral Control Over the Disease | Bruner scales |
| 98 | Behavioral Identification Form: BIF | Netmeyer |
| 99 | Behavioral Inhibition and Behavioral Activation Systems: BIS/BAS Scales | Netmeyer |
| 100 | Behavioral Inhibition System | Bruner scales |
| 101 | Belief in Karma | Bruner scales |
| 102 | Body Size | Bruner scales |
| 103 | Brand Bias (Domestic vs Foreign) | Bruner scales |
| 104 | Brand Experience Scale | Netmeyer |
| 105 | Brand Familiarity | Bruner scales |
| 106 | Brand Foreignness | Bruner scales |
| 107 | Brand Personality | Netmeyer |
| 108 | Brand Personality Appeal (Clarity) | Bruner scales |
| 109 | Brand Personality Appeal (Favorability) | Bruner scales |
| 110 | Brand Personality Appeal (Originality) | Bruner scales |
| 111 | Brand Popularity | Bruner scales |
| 112 | Brand Relevance (Risk Reduction Function) | Bruner scales |
| 113 | Brand Relevance (Social Demonstrance Function) | Bruner scales |
| 114 | Brand Relevance in Category | Bruner scales |
| 115 | Brand Switcher | Bruner scales |
| 116 | Brief Mood Introspection Scale: BMIS | Netmeyer |
| 117 | Burnout in Customer Service Representatives | Netmeyer |
| 118 | Business Ethics: Ethical Behavior in Research Organizations | Netmeyer |
| 119 | Cart Abandonment (Concern about Order Costs) | Bruner scales |
| 120 | Cart Abandonment (Concern about Privacy-Security) | Bruner scales |
| 121 | Cart Abandonment (Search for Better Price) | Bruner scales |
| 122 | Cart Abandonment Frequency | Bruner scales |
| 123 | Cart Usage as a Decision Tool | Bruner scales |
| 124 | Cause Participation Intention | Bruner scales |
| 125 | Cause-Related Marketing Motive Attributions (Serving Society) | Bruner scales |
| 126 | Centrality of Visual Product Aesthetics | Netmeyer |
| 127 | Change Seeking Index: CSI Short Form | Netmeyer |
| 128 | Choice Confusion | Bruner scales |
| 129 | Choice Difficulty | Bruner scales |
| 130 | Choice Freedom | Bruner scales |
| 131 | Clinical Screener for Classifying Compulsive Consumers | Netmeyer |
| 132 | Cognitive and Sensory Innovativeness | Netmeyer |
| 133 | Cognitive Resource Demands | Bruner scales |
| 134 | Cognitive Resource Demands | Bruner scales |
| 135 | Commitment to the Brand | Bruner scales |
| 136 | Commitment to the Relationship | Bruner scales |
| 137 | Commitment to the Relationship | Bruner scales |
| 138 | Communal Orientation | Bruner scales |
| 139 | Communication Competence | Bruner scales |
| 140 | Competence | Bruner scales |
| 141 | Competence | Bruner scales |
| 142 | Complexity of Calculation Task | Bruner scales |
| 143 | Complexity of the Product | Bruner scales |
| 144 | Components of Involvement: CP | Netmeyer |
| 145 | Compulsive Buying Index (CBI): An Expanded Measure | Netmeyer |
| 146 | Confidence (General) | Bruner scales |
| 147 | Confidence in the Company | Bruner scales |
| 148 | Confidence in the Socio-Political System | Bruner scales |
| 149 | Congruence (General) | Bruner scales |
| 150 | Connectedness (General Social) | Bruner scales |
| 151 | Connectedness with an Individual | Bruner scales |
| 152 | Conscientiousness | Bruner scales |
| 153 | Consensus of Reviews | Bruner scales |
| 154 | Consequences of Unhealthy Behaviors | Bruner scales |
| 155 | Consumer Attitudes to Debt | Netmeyer |
| 156 | Consumer Attitudes Toward Marketing and Consumerism | Netmeyer |
| 157 | Consumer Attitudes Toward Marketplace Globalization | Netmeyer |
| 158 | Consumer Emotional Intelligence Scale: CEIS | Netmeyer |
| 159 | Consumer Evaluations of Brand Extensions | Netmeyer |
| 160 | Consumer Involvement Profiles: CIP | Netmeyer |
| 161 | Consumer Self-Confidence: CSC | Netmeyer |
| 162 | Consumer Spending Self-Control: CSSC | Netmeyer |
| 163 | Consumer Styles Inventory: CSI | Netmeyer |
| 164 | Consumer’s Need for Uniqueness: CNFU | Netmeyer |
| 165 | Consumers’ Emotional Attachments to Brands | Netmeyer |
| 166 | Contact Frequency Irritation | Bruner scales |
| 167 | Control: Supervisory Control | Netmeyer |
| 168 | Convenience of the Transaction (Digital) | Bruner scales |
| 169 | Coping | Netmeyer |
| 170 | Country Image Scale | Netmeyer |
| 171 | Country-of-Origin Scale | Netmeyer |
| 172 | Creativity | Bruner scales |
| 173 | Culture: Organizational Culture | Netmeyer |
| 174 | Customer Orientation | Netmeyer |
| 175 | Customer Orientation of Salespeople: SOCO | Netmeyer |
| 176 | Customer-Based Reputation of a Service Firm: CBR Scale | Netmeyer |
| 177 | Deal Exclusivity | Bruner scales |
| 178 | Deal Exclusivity Justification | Bruner scales |
| 179 | Debt Consolidation Loans (Non-Interest Issues Importance) | Bruner scales |
| 180 | Decision-Making Style (Head vs Heart) | Bruner scales |
| 181 | Design Ability | Bruner scales |
| 182 | Desirability of the Food | Bruner scales |
| 183 | Difficulty of the Task | Bruner scales |
| 184 | Difficulty of the Task | Bruner scales |
| 185 | Discomfort (Psychological) | Bruner scales |
| 186 | Disconfirmation Sensitivity | Bruner scales |
| 187 | Discontent: Consumer Discontent Scale | Netmeyer |
| 188 | Disidentification (Consumer) | Bruner scales |
| 189 | Disidentification (National) | Bruner scales |
| 190 | Domain Specific Innovativeness: DSI | Netmeyer |
| 191 | Economic and Social Satisfaction | Netmeyer |
| 192 | Effectiveness of Disease Detection | Bruner scales |
| 193 | Efficacy (Recycling) | Bruner scales |
| 194 | Effort to Receive Sales Promotion Benefit (Post-purchase) | Bruner scales |
| 195 | Effort to Receive Sales Promotion Benefit (Pre-purchase) | Bruner scales |
| 196 | Elaboration on Potential Outcomes: EPO Scale | Netmeyer |
| 197 | Electronic Service Quality: E-S-QUAL | Netmeyer |
| 198 | Emergent Nature | Bruner scales |
| 199 | Emotional Contagion Susceptibility | Bruner scales |
| 200 | Emotional Display Response (Negative) | Bruner scales |
| 201 | Emotional Display Response (Positive) | Bruner scales |
| 202 | Emotional Information Management (Control) | Bruner scales |
| 203 | Emotional Information Management (Empathy) | Bruner scales |
| 204 | Emotional Information Management (Optimism) | Bruner scales |
| 205 | Emotional Information Management (Recognition) | Bruner scales |
| 206 | Emotional Receptivity | Bruner scales |
| 207 | Emotions: Consumption Emotions Set: CES | Netmeyer |
| 208 | Emotions: Dimensions of Emotions: PAD | Netmeyer |
| 209 | Enduring Involvement Index | Netmeyer |
| 210 | Engagement with the Ad | Bruner scales |
| 211 | Environmentalism | Bruner scales |
| 212 | Environmentally Responsible Consumers: ECOSCALE | Netmeyer |
| 213 | Ethics: Corporate Ethics Scale: CEP | Netmeyer |
| 214 | Ethics: Improving Evaluations of Business Ethics | Netmeyer |
| 215 | Ethics: Marketing Norms Ethics Scale | Netmeyer |
| 216 | Ethnic Identification | Bruner scales |
| 217 | Ethnocentrism: Consumer Ethnocentrism: CETSCALE | Netmeyer |
| 218 | Evaluation of Another Person’s Attitude (Incorrect) | Bruner scales |
| 219 | Event-Sponsor Congruence | Bruner scales |
| 220 | Experiential Value Scale: EVS | Netmeyer |
| 221 | Expertise, Trustworthiness, and Attractiveness of Celebrity Endorsers | Netmeyer |
| 222 | Exploratory Buying Behavior Tendencies: EBBT | Netmeyer |
| 223 | Exploratory Tendencies in Consumer Behavior Scales: ETCBS | Netmeyer |
| 224 | Faith in Intuition | Bruner scales |
| 225 | Feelings Toward Ads | Netmeyer |
| 226 | Financial Harmony | Bruner scales |
| 227 | Fit (General) | Bruner scales |
| 228 | Flirting Superiority | Bruner scales |
| 229 | Flow (On-line) | Bruner scales |
| 230 | Four Optimal Stimulation Level Measures | Netmeyer |
| 231 | Frugality Scale | Netmeyer |
| 232 | Frustration with the Service Provider | Bruner scales |
| 233 | Gender Dimensions of Brand Personality | Netmeyer |
| 234 | General Self-Control | Netmeyer |
| 235 | Gentleness of the Product | Bruner scales |
| 236 | Goal Attainment Motivation | Bruner scales |
| 237 | Greediness of the Company | Bruner scales |
| 238 | GREEN Consumer Values | Netmeyer |
| 239 | Guilt | Bruner scales |
| 240 | Health Consciousness Scale: HCS | Netmeyer |
| 241 | Health Motivation | Bruner scales |
| 242 | Hedonic and Utilitarian Consumer Attitudes | Netmeyer |
| 243 | Hedonic and Utilitarian Shopping Values | Netmeyer |
| 244 | Hedonic Shopping Motivations | Netmeyer |
| 245 | Hedonic/Utilitarian Attitudes: HED/UT | Netmeyer |
| 246 | Helplessness | Bruner scales |
| 247 | High in Emergent Nature Consumers | Netmeyer |
| 248 | Horizontal and Vertical Individualism and Collectivism | Netmeyer |
| 249 | Hyperopia | Netmeyer |
| 250 | IGEN Scales | Netmeyer |
| 251 | Imagery Elaboration (Ad Evoked) | Bruner scales |
| 252 | Implicit Person Theory | Bruner scales |
| 253 | Impulsiveness: Buying Impulsiveness Scale | Netmeyer |
| 254 | Impulsiveness: Consumer Impulsiveness Scale: CIS | Netmeyer |
| 255 | Independent and Interdependent Self-Construals | Netmeyer |
| 256 | Individualism-Collectivism | Bruner scales |
| 257 | Influence Strategies in Marketing Channels | Netmeyer |
| 258 | Informational and Transformational Ad Content | Netmeyer |
| 259 | Innovativeness (Open Processing) | Bruner scales |
| 260 | Innovativeness (Product Trial) | Bruner scales |
| 261 | Innovativeness (Technological) | Bruner scales |
| 262 | Innovativeness: Consumer Innovativeness | Netmeyer |
| 263 | Innovativeness: Use Innovativeness | Netmeyer |
| 264 | Intention to Recommend | Bruner scales |
| 265 | Interaction Orientation | Netmeyer |
| 266 | Internet Shopping (Importance of Merchandise Variety) | Bruner scales |
| 267 | Internet Shopping (Importance of Off-line Presence) | Bruner scales |
| 268 | Internet Shopping (Importance of Price Orientation) | Bruner scales |
| 269 | Internet Shopping (Importance of Website Attractiveness) | Bruner scales |
| 270 | Internet Shopping Motivation (Affiliation) | Bruner scales |
| 271 | Internet Shopping Motivation (Convenience) | Bruner scales |
| 272 | Internet Shopping Motivation (Early Adoption) | Bruner scales |
| 273 | Internet Shopping Motivation (Personalized Notification) | Bruner scales |
| 274 | Internet Shopping Motivation (Price Negotiation) | Bruner scales |
| 275 | Internet Shopping Motivation (Stimulation Seeking) | Bruner scales |
| 276 | Interpersonal Influence: Consumer Susceptibility to Interpersonal Influence | Netmeyer |
| 277 | Interpersonal Orientation: CAD Scale | Netmeyer |
| 278 | Involvement in the Study | Bruner scales |
| 279 | Involvement in the Task | Bruner scales |
| 280 | Involvement with Crafts | Bruner scales |
| 281 | Involvement with Running | Bruner scales |
| 282 | Involvement with the Brand (Signaling) | Bruner scales |
| 283 | Involvement with the Reading Task | Bruner scales |
| 284 | Job Characteristic Inventory: JCI | Netmeyer |
| 285 | Job Description Index: JDI | Netmeyer |
| 286 | Job Diagnostic Survey: JDS | Netmeyer |
| 287 | Job Satisfaction of Industrial Salesperson: INDSALES | Netmeyer |
| 288 | Joy (Malicious) | Bruner scales |
| 289 | Justice (Interactional) | Bruner scales |
| 290 | Justice (Procedural) | Bruner scales |
| 291 | Knowledge (Subjective) | Bruner scales |
| 292 | Knowledge of Brands in a Product Class | Bruner scales |
| 293 | Knowledge of Video Game Consoles | Bruner scales |
| 294 | Lead User (Domain Specific) | Bruner scales |
| 295 | Leadership: Transactional and Transformational Leadership | Netmeyer |
| 296 | Leisure: Subjective Leisure Scales: SLS | Netmeyer |
| 297 | Life Change | Bruner scales |
| 298 | Likeability of the Offer | Bruner scales |
| 299 | List of Values: LOV | Netmeyer |
| 300 | Loan Management Intentions | Bruner scales |
| 301 | Locus of Control (General) | Bruner scales |
| 302 | Long-Term Orientation (Planning) | Bruner scales |
| 303 | Long-Term Orientation: LTO | Netmeyer |
| 304 | Low Price Guarantee Trust Violation | Bruner scales |
| 305 | Managers’ Perceptions of Relationship Marketing in Inter-Organizational Exchanges | Netmeyer |
| 306 | Market Maven: Propensity to Provide Marketplace and Shopping Information | Netmeyer |
| 307 | Market Mavenism | Bruner scales |
| 308 | Market Mavenism | Bruner scales |
| 309 | Market Orientation | Netmeyer |
| 310 | Market Orientation: MARKOR | Netmeyer |
| 311 | Market Power | Netmeyer |
| 312 | Market Share Estimate | Bruner scales |
| 313 | Marketing Research: Trust and Use of Market Research | Netmeyer |
| 314 | Material Possession Love (Commitment) | Bruner scales |
| 315 | Material Possession Love (Intimacy) | Bruner scales |
| 316 | Material Possession Love (Passion) | Bruner scales |
| 317 | Material Values | Netmeyer |
| 318 | Material Values (MVS): Short Forms | Netmeyer |
| 319 | Materialism Measure | Netmeyer |
| 320 | Materialism Scales | Netmeyer |
| 321 | Materialistic Attitudes: MMA | Netmeyer |
| 322 | Maximization | Netmeyer |
| 323 | Meaning of Branded Products Scale | Netmeyer |
| 324 | Meaningfulness (General) | Bruner scales |
| 325 | Measure of CRM Process and Its Impact on Performance | Netmeyer |
| 326 | Memory Quality | Bruner scales |
| 327 | Money Attitude Scale: MAS | Netmeyer |
| 328 | Mood (General) | Bruner scales |
| 329 | Mood Short Form: MSF | Netmeyer |
| 330 | Moral Identity | Netmeyer |
| 331 | Need for Affect (Approach) | Bruner scales |
| 332 | Need for Cognition: NFC | Netmeyer |
| 333 | Need for Touch: NFT | Netmeyer |
| 334 | Need for Unique Products | Bruner scales |
| 335 | Need for Uniqueness (Consumer’s) | Bruner scales |
| 336 | Need for Uniqueness (General) | Bruner scales |
| 337 | Need to Evaluate: NES | Netmeyer |
| 338 | New Involvement Profile: NIP | Netmeyer |
| 339 | New Measure of Brand Personality: NMBP | Netmeyer |
| 340 | Norms: Relational Norms | Netmeyer |
| 341 | Nostalgia Scale | Netmeyer |
| 342 | Novelty (General) | Bruner scales |
| 343 | Observability of Product Usage Outcomes | Bruner scales |
| 344 | Occupational and Organizational Commitment | Netmeyer |
| 345 | Opinion Leaders and Opinion Seekers: OL and OS | Netmeyer |
| 346 | Opinion Leadership | Netmeyer |
| 347 | Opinion Leadership and Information Seeking | Netmeyer |
| 348 | Opportunity Cost Consideration | Bruner scales |
| 349 | Organizational Citizenship Behaviors: OCBs | Netmeyer |
| 350 | Organizational Commitment | Netmeyer |
| 351 | Organizational Commitment: OCQ | Netmeyer |
| 352 | Organizational Justice | Netmeyer |
| 353 | Organizational Service Orientation: SERV*OR | Netmeyer |
| 354 | Originality | Bruner scales |
| 355 | Ownership (Perceived) | Bruner scales |
| 356 | Participation (Customer with Service Provider) | Bruner scales |
| 357 | Participation Benefits (Relational) | Bruner scales |
| 358 | Participation Benefits (Service Quality) | Bruner scales |
| 359 | Perceived Leader Behavior Scales | Netmeyer |
| 360 | Perfectionism | Bruner scales |
| 361 | Performance: Supplier Perceptions of Reseller Performance | Netmeyer |
| 362 | Personal Cultural Orientation (Ambiguity Intolerance) | Bruner scales |
| 363 | Personal Cultural Orientation (Gender Equality) | Bruner scales |
| 364 | Personal Cultural Orientation (Independence) | Bruner scales |
| 365 | Personal Cultural Orientation (Interdependence) | Bruner scales |
| 366 | Personal Cultural Orientation (Masculinity) | Bruner scales |
| 367 | Personal Cultural Orientation (Power) | Bruner scales |
| 368 | Personal Cultural Orientation (Prudence) | Bruner scales |
| 369 | Personal Cultural Orientation (Risk Aversion) | Bruner scales |
| 370 | Personal Cultural Orientation (Social Inequality) | Bruner scales |
| 371 | Personal Cultural Orientation (Tradition) | Bruner scales |
| 372 | Personal Involvement Inventory: PII | Netmeyer |
| 373 | Persuasiveness of the Ad | Bruner scales |
| 374 | PII for Advertising: PIIA | Netmeyer |
| 375 | Polychronic Attitude Index: PAI | Netmeyer |
| 376 | Positive and Negative Affect Scales: PANAS | Netmeyer |
| 377 | Possessions: Attachment to Possessions | Netmeyer |
| 378 | Power and Influence in Group Settings | Netmeyer |
| 379 | Power Distance | Bruner scales |
| 380 | Power Distance | Bruner scales |
| 381 | Power in Channels | Netmeyer |
| 382 | Power Over a Company | Bruner scales |
| 383 | Power Sources in a Marketing Channel | Netmeyer |
| 384 | Preference for Consistency: PFC | Netmeyer |
| 385 | Price Perception Scales | Netmeyer |
| 386 | Price Promotion Entitlement | Bruner scales |
| 387 | Pricing Tactic Persuasion Knowledge: PTPK | Netmeyer |
| 388 | Pride | Bruner scales |
| 389 | Pride | Bruner scales |
| 390 | Product Disposal Intention | Bruner scales |
| 391 | Product Evaluation (Food) | Bruner scales |
| 392 | Product Evaluation (Food) | Bruner scales |
| 393 | Product Evaluation (Self-Designed) | Bruner scales |
| 394 | Product Failure Blame Attribution | Bruner scales |
| 395 | Product Failure Blame Attribution | Bruner scales |
| 396 | Product Failure Severity | Bruner scales |
| 397 | Product Failure Severity | Bruner scales |
| 398 | Product Intelligence | Netmeyer |
| 399 | Product Retention Tendency: PRT | Netmeyer |
| 400 | Product Usage Barriers | Bruner scales |
| 401 | Product Usage Frequency | Bruner scales |
| 402 | Propensity to Plan | Bruner scales |
| 403 | Public Opinion Toward Advertising | Netmeyer |
| 404 | Purchase Decision Involvement: PDI | Netmeyer |
| 405 | Purchase Intention at the Website | Bruner scales |
| 406 | Purchase Urgency | Bruner scales |
| 407 | Purchasing Involvement: PI | Netmeyer |
| 408 | Readiness for a Task | Bruner scales |
| 409 | Recycling Intention | Bruner scales |
| 410 | Reference Group Influence: Consumer Susceptibility to Reference Group Influence | Netmeyer |
| 411 | Reflection | Bruner scales |
| 412 | Regret (Anticipated) | Bruner scales |
| 413 | Regret Experience Measure: REM | Netmeyer |
| 414 | Regulatory Focus Composite Scale: RF-COMP | Netmeyer |
| 415 | Regulatory Focus Questionnaire: RFQ | Netmeyer |
| 416 | Relational Benefits (Economic) | Bruner scales |
| 417 | Relational Worth (Acquiescence) | Bruner scales |
| 418 | Relational Worth (Advocacy) | Bruner scales |
| 419 | Relational Worth (Honesty) | Bruner scales |
| 420 | Relational Worth (Immunity) | Bruner scales |
| 421 | Relational Worth (Openness) | Bruner scales |
| 422 | Relationship with the Company (Mutual Acceptance) | Bruner scales |
| 423 | Religiosity (Evangelical) | Bruner scales |
| 424 | Repurchase Intention | Bruner scales |
| 425 | Response Profile: Viewer Response Profile: VRP | Netmeyer |
| 426 | Retaliatory Behavior (Complaining for Publicity) | Bruner scales |
| 427 | Retaliatory Behavior (Revenge) | Bruner scales |
| 428 | Retaliatory Behavior (Vindictive Complaining) | Bruner scales |
| 429 | Reward Policies (Controlling) | Bruner scales |
| 430 | Rhythm | Bruner scales |
| 431 | Risk (General) | Bruner scales |
| 432 | Risk (General) | Bruner scales |
| 433 | Risk (Performance) | Bruner scales |
| 434 | Role Ambiguity: Multifaceted, Multidimensional Role Ambiguity: MULTIRAM | Netmeyer |
| 435 | Role Clarity (Customer) | Bruner scales |
| 436 | Role Conflict and Role Ambiguity | Netmeyer |
| 437 | Role Overload of the Wife | Netmeyer |
| 438 | RPII and OPII | Netmeyer |
| 439 | Sales Force Theory-of-Mind Scale: SToM | Netmeyer |
| 440 | Sales Performance Scale | Netmeyer |
| 441 | Sales Promotion Preference | Bruner scales |
| 442 | Salesperson Performance | Netmeyer |
| 443 | Satisfaction with Service | Bruner scales |
| 444 | Satisfaction with Stock Portfolio | Bruner scales |
| 445 | Satisfaction with the Relationship | Bruner scales |
| 446 | Satisfaction-Channel Satisfaction: SATIND and SATDIR | Netmeyer |
| 447 | Second-Hand Shopping Motivation (Avoidance of Traditional Outlets) | Bruner scales |
| 448 | Second-Hand Shopping Motivation (Economic) | Bruner scales |
| 449 | Second-Hand Shopping Motivation (Nostalgia) | Bruner scales |
| 450 | Second-Hand Shopping Motivation (Socializing) | Bruner scales |
| 451 | Second-Hand Shopping Motivation (Treasure Hunting) | Bruner scales |
| 452 | Security Importance | Bruner scales |
| 453 | Self-Appraisal | Bruner scales |
| 454 | Self-Brand Connection | Netmeyer |
| 455 | Self-Concept Clarity: SCC | Netmeyer |
| 456 | Self-Concepts, Person Concepts, and Product Concepts | Netmeyer |
| 457 | Self-Consciousness (Public) | Bruner scales |
| 458 | Self-Efficacy (Product Evaluation) | Bruner scales |
| 459 | Self-Efficacy (Services) | Bruner scales |
| 460 | Self-Esteem (State) | Bruner scales |
| 461 | Self-Monitoring (Ability to Modify Self-Presentation) | Bruner scales |
| 462 | Self-Monitoring (Sensitivity to the Expressive Behavior of Others) | Bruner scales |
| 463 | Self-Monitoring Scale | Netmeyer |
| 464 | Self-Monitoring Scale: Revised Form | Netmeyer |
| 465 | Self-Regulatory Focus (Overall) | Bruner scales |
| 466 | Self-Regulatory Focus (Prevention) | Bruner scales |
| 467 | Self-Regulatory Focus (Promotion) | Bruner scales |
| 468 | Self-service Technology Quality (Customization) | Bruner scales |
| 469 | Self-service Technology Quality (Enjoyment) | Bruner scales |
| 470 | Self-service Technology Quality (Functionality) | Bruner scales |
| 471 | Sentiment: The Index of Consumer Sentiment Toward Marketing | Netmeyer |
| 472 | Service Convenience (Access) | Bruner scales |
| 473 | Service Convenience (Usage) | Bruner scales |
| 474 | Service Convenience: SERVCON | Netmeyer |
| 475 | Service Quality of Retail Stores | Netmeyer |
| 476 | Service Quality of the Website | Bruner scales |
| 477 | Service Quality: Physical Distribution Service Quality | Netmeyer |
| 478 | Service Quality: SERVQUAL | Netmeyer |
| 479 | Shame | Bruner scales |
| 480 | Shopping Motivation (Role Enactment) | Bruner scales |
| 481 | Shopping Orientation (Spatial Economic) | Bruner scales |
| 482 | Shopping Orientation (Temporal Economic) | Bruner scales |
| 483 | Shopping Skill | Bruner scales |
| 484 | Side Effects Likelihood | Bruner scales |
| 485 | Side Effects Severity | Bruner scales |
| 486 | Similarity (Self to Other) | Bruner scales |
| 487 | Similarity to Another Person | Bruner scales |
| 488 | Similarity to the Story Character | Bruner scales |
| 489 | Situation-Specific Thinking Styles: STSS | Netmeyer |
| 490 | Skepticism | Bruner scales |
| 491 | Skepticism Toward a Store’s Promotion | Bruner scales |
| 492 | Skepticism Toward Advertising | Netmeyer |
| 493 | Smoking Intention | Bruner scales |
| 494 | Smoking-Related Beliefs (Attractiveness) | Bruner scales |
| 495 | Social Comparison Orientation | Bruner scales |
| 496 | Socially Responsible Consumption Behavior: SRCB | Netmeyer |
| 497 | Sophistication | Bruner scales |
| 498 | Speed of Transaction (Digital) | Bruner scales |
| 499 | Spendthrift-Tightwad | Bruner scales |
| 500 | Store Image | Bruner scales |
| 501 | Strength of the Product | Bruner scales |
| 502 | Style of Processing Scale: SOP | Netmeyer |
| 503 | Switching Costs (General) | Bruner scales |
| 504 | Temporal Focus Scale: TFS | Netmeyer |
| 505 | Temporal Orientation (Future) | Bruner scales |
| 506 | Temporal Orientation (Future) | Bruner scales |
| 507 | Temporal Orientation (Future) | Bruner scales |
| 508 | Temporal Orientation (Past) | Bruner scales |
| 509 | Temporal Orientation (Present) | Bruner scales |
| 510 | Temporal Proximity | Bruner scales |
| 511 | Ten-Item and Five-Item Personality Inventories | Netmeyer |
| 512 | Tension: Job-Induced Tension | Netmeyer |
| 513 | The eTail Quality Scale: eTailQ | Netmeyer |
| 514 | The Rokeach Value Survey: RVS | Netmeyer |
| 515 | The Spendthrift-Tightwad Scale: ST-TW | Netmeyer |
| 516 | The Technology Readiness Index (or Techqual™) | Netmeyer |
| 517 | Trust in the Brand | Bruner scales |
| 518 | TV Program Connectedness Scale | Netmeyer |
| 519 | Underdog (External Disadvantage) | Bruner scales |
| 520 | Underdog (Passion & Determination) | Bruner scales |
| 521 | Uniqueness Threat (Consumer’s) | Bruner scales |
| 522 | Uniqueness: Desire for Unique Consumer Products: DUCP | Netmeyer |
| 523 | Usefulness of the Object | Bruner scales |
| 524 | Usefulness of the Product | Bruner scales |
| 525 | Value (Social) | Bruner scales |
| 526 | Value Consciousness and Coupon Proneness: VC and CP | Netmeyer |
| 527 | Value of the Celebrity’s Possession | Bruner scales |
| 528 | Value of the Transaction | Bruner scales |
| 529 | Vanity: Trait Aspects of Vanity | Netmeyer |
| 530 | Video Game Playing Frequency | Bruner scales |
| 531 | Video Game Violence | Bruner scales |
| 532 | Visual Aesthetics Centrality | Bruner scales |
| 533 | Voluntary Simplicity Scale: VSS | Netmeyer |
| 534 | Warmth (General) | Bruner scales |
| 535 | Website Consultation Intention | Bruner scales |
| 536 | Website Interactivity (Control) | Bruner scales |
| 537 | Website Revisit Intention | Bruner scales |
| 538 | Website Search Intention | Bruner scales |
| 539 | Website Service Quality (Efficiency) | Bruner scales |
| 540 | Website Service Quality (Fulfillment) | Bruner scales |
| 541 | Website Service Quality (Privacy) | Bruner scales |
| 542 | Website Service Quality (System Availability) | Bruner scales |
| 543 | Website Usage (Instrumental Need) | Bruner scales |
| 544 | Website Usage (Relational Need) | Bruner scales |
| 545 | Willpower | Bruner scales |
| 546 | Word of Mouth (Hypothetical) | Bruner scales |
| 547 | Word-of-Mouth (Hypothetical) | Bruner scales |
| 548 | Word-of-Mouth (Negative) | Bruner scales |
| 549 | Word-of-Mouth (Support Seeking) | Bruner scales |
| 550 | Word-of-Mouth Intention (Positive) | Bruner scales |
| 551 | Work-Family Conflict and Family-Work Conflict Scales | Netmeyer |
| Source of work based on 2 handbooks of marketing scales : Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research) [Hardcover] 3rd edition by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws Marketing Scales Handbook, Volume 7: Consumer Behavior (Marketing Scales Series) [Hardcover] by II Gordon C. Bruner, Paul J. Hensel, Karen E. James V7 version |
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Home ⌂ | By Yassine El Bouchikhi
Dr. Yassine El Bouchikhi, Ph.D from Paris Dauphine University / Visiting Assistant Professor in Marketing at Business School USA & ex Lecturer at ESSEC Business School, France
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