Looking for a valid marketing scale (551 scales) ? Use CTRL+F to search this page and then follow the link |
||
N |
Scale |
Source |
1 | A Generalizable Scale of Propensity to Plan | Netmeyer |
2 | Absorption Disposition | Bruner scales |
3 | Acceptance of Sexual Violence | Bruner scales |
4 | Accountability Degree | Bruner scales |
5 | Acculturation | Bruner scales |
6 | Adaptive Selling: ADAPTS | Netmeyer |
7 | Aesthetic Appeal | Bruner scales |
8 | Aesthetic Formality | Bruner scales |
9 | Affective Response (Negative) | Bruner scales |
10 | Agentic Orientation | Bruner scales |
11 | Agents’ Socially Desirable Responding: ASDR Scale | Netmeyer |
12 | Alienation: Consumer Alienation From the Marketplace | Netmeyer |
13 | Alliance Competence and Alliance Resources | Netmeyer |
14 | Alliance Orientation | Netmeyer |
15 | Ambivalence of Product Evaluation | Bruner scales |
16 | Ambivalence Toward the Object | Bruner scales |
17 | Analytic/Holistic Thinking Scale: AHS | Netmeyer |
18 | Anger | Bruner scales |
19 | Anger | Bruner scales |
20 | Anger at the Service Provider | Bruner scales |
21 | Anthropomorphizing | Bruner scales |
22 | Anticipated Saving Success | Bruner scales |
23 | Anxiety (General) | Bruner scales |
24 | Anxiety (Service Usage) | Bruner scales |
25 | Anxiety (Technological) | Bruner scales |
26 | Anxiety (Technological) | Bruner scales |
27 | Appendix to Involvement: Comparing Four Modified Involvement Scales | Netmeyer |
28 | Arousal Seeking Tendency: AST | Netmeyer |
29 | Assertiveness and Aggressiveness | Netmeyer |
30 | Attachment to the Brand (Brand-Self Connection) | Bruner scales |
31 | Attachment to the Brand (Passion) | Bruner scales |
32 | Attachment to the Brand (Prominence) | Bruner scales |
33 | Attendance Likelihood | Bruner scales |
34 | Attention to Social Comparison Information: ATSCI | Netmeyer |
35 | Attitude Confidence | Bruner scales |
36 | Attitude Toward « Green » Marketing Claims (Believability) | Bruner scales |
37 | Attitude Toward « Green » Products (Environmental Benefits) | Bruner scales |
38 | Attitude Toward « Green » Products (Expensive) | Bruner scales |
39 | Attitude Toward a Debt Consolidation Loans | Bruner scales |
40 | Attitude Toward a Low Price Guarantee (Information Focus) | Bruner scales |
41 | Attitude Toward a Low Price Guarantee (Protection Focus) | Bruner scales |
42 | Attitude Toward a Self-Designed Product | Bruner scales |
43 | Attitude Toward Brands in a Product Class | Bruner scales |
44 | Attitude toward Christmas | Bruner scales |
45 | Attitude Toward Code Switching | Bruner scales |
46 | Attitude Toward Homosexuality | Bruner scales |
47 | Attitude Toward Offshore Services (Communication Problem) | Bruner scales |
48 | Attitude Toward Offshore Services (Customer-Foreign-Worker Disconnect) | Bruner scales |
49 | Attitude Toward Offshore Services (Data Security) | Bruner scales |
50 | Attitude Toward Offshore Services (Foreign Worker Enmity) | Bruner scales |
51 | Attitude Toward Offshore Services (Free-Trade Resentment) | Bruner scales |
52 | Attitude Toward Playing the Game | Bruner scales |
53 | Attitude Toward Private Label Products Scale | Netmeyer |
54 | Attitude Toward Product-Related Environmental Claims (Skepticism) | Bruner scales |
55 | Attitude Toward the Act (Opening Account) | Bruner scales |
56 | Attitude Toward the Ad (Affective) | Bruner scales |
57 | Attitude Toward the Ad (Believability) | Bruner scales |
58 | Attitude Toward the Ad (Focused Nostalgia) | Bruner scales |
59 | Attitude Toward the Ad (General Nostalgia) | Bruner scales |
60 | Attitude Toward the Ad (Informativeness) | Bruner scales |
61 | Attitude Toward the Ad (Intrusiveness) | Bruner scales |
62 | Attitude Toward the Ad (Novelty) | Bruner scales |
63 | Attitude Toward the Ad (Pre-Birth Era Nostalgia) | Bruner scales |
64 | Attitude Toward the Ad (Usefulness) | Bruner scales |
65 | Attitude Toward the Ad (Violence) | Bruner scales |
66 | Attitude Toward the Brand (Capabilities) | Bruner scales |
67 | Attitude Toward the Brand (Hatred) | Bruner scales |
68 | Attitude Toward the Company (General) | Bruner scales |
69 | Attitude Toward the Company (Social Responsibility) | Bruner scales |
70 | Attitude Toward the Investment (Riskiness) | Bruner scales |
71 | Attitude Toward the Investment (Value) | Bruner scales |
72 | Attitude Toward the Logo (Clarity) | Bruner scales |
73 | Attitude Toward the Logo (Interestingness) | Bruner scales |
74 | Attitude Toward the Low Price Claim (Customer-Oriented) | Bruner scales |
75 | Attitude Toward the Low Price Claim (Self-Serving) | Bruner scales |
76 | Attitude Toward the Movie (General) | Bruner scales |
77 | Attitude Toward the Organization (Admiration) | Bruner scales |
78 | Attitude Toward the Product (Symbolic) | Bruner scales |
79 | Attitude Toward the Product (Utilitarian) | Bruner scales |
80 | Attitude Toward the Product Placement | Bruner scales |
81 | Attitude Toward the Product-Brand (Hedonic) | Bruner scales |
82 | Attitude Toward the Product-Brand (Utilitarian) | Bruner scales |
83 | Attitude Toward the Salesperson | Bruner scales |
84 | Attitude Toward the Sponsorship | Bruner scales |
85 | Attitude Toward the Text | Bruner scales |
86 | Attitude Toward the Website (Design) | Bruner scales |
87 | Attitude Toward the Website (Image) | Bruner scales |
88 | Attitude Toward the Website (Online Community) | Bruner scales |
89 | Attitude Toward the Website (Security) | Bruner scales |
90 | Attitude Toward the Website (Shopping Enjoyment) | Bruner scales |
91 | Attitude Toward Word-of-Mouth (On-line) | Bruner scales |
92 | Attitudes Influencing Monetary Donations to Charitable Organizations | Netmeyer |
93 | Attractiveness | Bruner scales |
94 | Balanced Inventory of Desirable Responding: BIDR | Netmeyer |
95 | Behavioral Activation System | Bruner scales |
96 | Behavioral Control | Bruner scales |
97 | Behavioral Control Over the Disease | Bruner scales |
98 | Behavioral Identification Form: BIF | Netmeyer |
99 | Behavioral Inhibition and Behavioral Activation Systems: BIS/BAS Scales | Netmeyer |
100 | Behavioral Inhibition System | Bruner scales |
101 | Belief in Karma | Bruner scales |
102 | Body Size | Bruner scales |
103 | Brand Bias (Domestic vs Foreign) | Bruner scales |
104 | Brand Experience Scale | Netmeyer |
105 | Brand Familiarity | Bruner scales |
106 | Brand Foreignness | Bruner scales |
107 | Brand Personality | Netmeyer |
108 | Brand Personality Appeal (Clarity) | Bruner scales |
109 | Brand Personality Appeal (Favorability) | Bruner scales |
110 | Brand Personality Appeal (Originality) | Bruner scales |
111 | Brand Popularity | Bruner scales |
112 | Brand Relevance (Risk Reduction Function) | Bruner scales |
113 | Brand Relevance (Social Demonstrance Function) | Bruner scales |
114 | Brand Relevance in Category | Bruner scales |
115 | Brand Switcher | Bruner scales |
116 | Brief Mood Introspection Scale: BMIS | Netmeyer |
117 | Burnout in Customer Service Representatives | Netmeyer |
118 | Business Ethics: Ethical Behavior in Research Organizations | Netmeyer |
119 | Cart Abandonment (Concern about Order Costs) | Bruner scales |
120 | Cart Abandonment (Concern about Privacy-Security) | Bruner scales |
121 | Cart Abandonment (Search for Better Price) | Bruner scales |
122 | Cart Abandonment Frequency | Bruner scales |
123 | Cart Usage as a Decision Tool | Bruner scales |
124 | Cause Participation Intention | Bruner scales |
125 | Cause-Related Marketing Motive Attributions (Serving Society) | Bruner scales |
126 | Centrality of Visual Product Aesthetics | Netmeyer |
127 | Change Seeking Index: CSI Short Form | Netmeyer |
128 | Choice Confusion | Bruner scales |
129 | Choice Difficulty | Bruner scales |
130 | Choice Freedom | Bruner scales |
131 | Clinical Screener for Classifying Compulsive Consumers | Netmeyer |
132 | Cognitive and Sensory Innovativeness | Netmeyer |
133 | Cognitive Resource Demands | Bruner scales |
134 | Cognitive Resource Demands | Bruner scales |
135 | Commitment to the Brand | Bruner scales |
136 | Commitment to the Relationship | Bruner scales |
137 | Commitment to the Relationship | Bruner scales |
138 | Communal Orientation | Bruner scales |
139 | Communication Competence | Bruner scales |
140 | Competence | Bruner scales |
141 | Competence | Bruner scales |
142 | Complexity of Calculation Task | Bruner scales |
143 | Complexity of the Product | Bruner scales |
144 | Components of Involvement: CP | Netmeyer |
145 | Compulsive Buying Index (CBI): An Expanded Measure | Netmeyer |
146 | Confidence (General) | Bruner scales |
147 | Confidence in the Company | Bruner scales |
148 | Confidence in the Socio-Political System | Bruner scales |
149 | Congruence (General) | Bruner scales |
150 | Connectedness (General Social) | Bruner scales |
151 | Connectedness with an Individual | Bruner scales |
152 | Conscientiousness | Bruner scales |
153 | Consensus of Reviews | Bruner scales |
154 | Consequences of Unhealthy Behaviors | Bruner scales |
155 | Consumer Attitudes to Debt | Netmeyer |
156 | Consumer Attitudes Toward Marketing and Consumerism | Netmeyer |
157 | Consumer Attitudes Toward Marketplace Globalization | Netmeyer |
158 | Consumer Emotional Intelligence Scale: CEIS | Netmeyer |
159 | Consumer Evaluations of Brand Extensions | Netmeyer |
160 | Consumer Involvement Profiles: CIP | Netmeyer |
161 | Consumer Self-Confidence: CSC | Netmeyer |
162 | Consumer Spending Self-Control: CSSC | Netmeyer |
163 | Consumer Styles Inventory: CSI | Netmeyer |
164 | Consumer’s Need for Uniqueness: CNFU | Netmeyer |
165 | Consumers’ Emotional Attachments to Brands | Netmeyer |
166 | Contact Frequency Irritation | Bruner scales |
167 | Control: Supervisory Control | Netmeyer |
168 | Convenience of the Transaction (Digital) | Bruner scales |
169 | Coping | Netmeyer |
170 | Country Image Scale | Netmeyer |
171 | Country-of-Origin Scale | Netmeyer |
172 | Creativity | Bruner scales |
173 | Culture: Organizational Culture | Netmeyer |
174 | Customer Orientation | Netmeyer |
175 | Customer Orientation of Salespeople: SOCO | Netmeyer |
176 | Customer-Based Reputation of a Service Firm: CBR Scale | Netmeyer |
177 | Deal Exclusivity | Bruner scales |
178 | Deal Exclusivity Justification | Bruner scales |
179 | Debt Consolidation Loans (Non-Interest Issues Importance) | Bruner scales |
180 | Decision-Making Style (Head vs Heart) | Bruner scales |
181 | Design Ability | Bruner scales |
182 | Desirability of the Food | Bruner scales |
183 | Difficulty of the Task | Bruner scales |
184 | Difficulty of the Task | Bruner scales |
185 | Discomfort (Psychological) | Bruner scales |
186 | Disconfirmation Sensitivity | Bruner scales |
187 | Discontent: Consumer Discontent Scale | Netmeyer |
188 | Disidentification (Consumer) | Bruner scales |
189 | Disidentification (National) | Bruner scales |
190 | Domain Specific Innovativeness: DSI | Netmeyer |
191 | Economic and Social Satisfaction | Netmeyer |
192 | Effectiveness of Disease Detection | Bruner scales |
193 | Efficacy (Recycling) | Bruner scales |
194 | Effort to Receive Sales Promotion Benefit (Post-purchase) | Bruner scales |
195 | Effort to Receive Sales Promotion Benefit (Pre-purchase) | Bruner scales |
196 | Elaboration on Potential Outcomes: EPO Scale | Netmeyer |
197 | Electronic Service Quality: E-S-QUAL | Netmeyer |
198 | Emergent Nature | Bruner scales |
199 | Emotional Contagion Susceptibility | Bruner scales |
200 | Emotional Display Response (Negative) | Bruner scales |
201 | Emotional Display Response (Positive) | Bruner scales |
202 | Emotional Information Management (Control) | Bruner scales |
203 | Emotional Information Management (Empathy) | Bruner scales |
204 | Emotional Information Management (Optimism) | Bruner scales |
205 | Emotional Information Management (Recognition) | Bruner scales |
206 | Emotional Receptivity | Bruner scales |
207 | Emotions: Consumption Emotions Set: CES | Netmeyer |
208 | Emotions: Dimensions of Emotions: PAD | Netmeyer |
209 | Enduring Involvement Index | Netmeyer |
210 | Engagement with the Ad | Bruner scales |
211 | Environmentalism | Bruner scales |
212 | Environmentally Responsible Consumers: ECOSCALE | Netmeyer |
213 | Ethics: Corporate Ethics Scale: CEP | Netmeyer |
214 | Ethics: Improving Evaluations of Business Ethics | Netmeyer |
215 | Ethics: Marketing Norms Ethics Scale | Netmeyer |
216 | Ethnic Identification | Bruner scales |
217 | Ethnocentrism: Consumer Ethnocentrism: CETSCALE | Netmeyer |
218 | Evaluation of Another Person’s Attitude (Incorrect) | Bruner scales |
219 | Event-Sponsor Congruence | Bruner scales |
220 | Experiential Value Scale: EVS | Netmeyer |
221 | Expertise, Trustworthiness, and Attractiveness of Celebrity Endorsers | Netmeyer |
222 | Exploratory Buying Behavior Tendencies: EBBT | Netmeyer |
223 | Exploratory Tendencies in Consumer Behavior Scales: ETCBS | Netmeyer |
224 | Faith in Intuition | Bruner scales |
225 | Feelings Toward Ads | Netmeyer |
226 | Financial Harmony | Bruner scales |
227 | Fit (General) | Bruner scales |
228 | Flirting Superiority | Bruner scales |
229 | Flow (On-line) | Bruner scales |
230 | Four Optimal Stimulation Level Measures | Netmeyer |
231 | Frugality Scale | Netmeyer |
232 | Frustration with the Service Provider | Bruner scales |
233 | Gender Dimensions of Brand Personality | Netmeyer |
234 | General Self-Control | Netmeyer |
235 | Gentleness of the Product | Bruner scales |
236 | Goal Attainment Motivation | Bruner scales |
237 | Greediness of the Company | Bruner scales |
238 | GREEN Consumer Values | Netmeyer |
239 | Guilt | Bruner scales |
240 | Health Consciousness Scale: HCS | Netmeyer |
241 | Health Motivation | Bruner scales |
242 | Hedonic and Utilitarian Consumer Attitudes | Netmeyer |
243 | Hedonic and Utilitarian Shopping Values | Netmeyer |
244 | Hedonic Shopping Motivations | Netmeyer |
245 | Hedonic/Utilitarian Attitudes: HED/UT | Netmeyer |
246 | Helplessness | Bruner scales |
247 | High in Emergent Nature Consumers | Netmeyer |
248 | Horizontal and Vertical Individualism and Collectivism | Netmeyer |
249 | Hyperopia | Netmeyer |
250 | IGEN Scales | Netmeyer |
251 | Imagery Elaboration (Ad Evoked) | Bruner scales |
252 | Implicit Person Theory | Bruner scales |
253 | Impulsiveness: Buying Impulsiveness Scale | Netmeyer |
254 | Impulsiveness: Consumer Impulsiveness Scale: CIS | Netmeyer |
255 | Independent and Interdependent Self-Construals | Netmeyer |
256 | Individualism-Collectivism | Bruner scales |
257 | Influence Strategies in Marketing Channels | Netmeyer |
258 | Informational and Transformational Ad Content | Netmeyer |
259 | Innovativeness (Open Processing) | Bruner scales |
260 | Innovativeness (Product Trial) | Bruner scales |
261 | Innovativeness (Technological) | Bruner scales |
262 | Innovativeness: Consumer Innovativeness | Netmeyer |
263 | Innovativeness: Use Innovativeness | Netmeyer |
264 | Intention to Recommend | Bruner scales |
265 | Interaction Orientation | Netmeyer |
266 | Internet Shopping (Importance of Merchandise Variety) | Bruner scales |
267 | Internet Shopping (Importance of Off-line Presence) | Bruner scales |
268 | Internet Shopping (Importance of Price Orientation) | Bruner scales |
269 | Internet Shopping (Importance of Website Attractiveness) | Bruner scales |
270 | Internet Shopping Motivation (Affiliation) | Bruner scales |
271 | Internet Shopping Motivation (Convenience) | Bruner scales |
272 | Internet Shopping Motivation (Early Adoption) | Bruner scales |
273 | Internet Shopping Motivation (Personalized Notification) | Bruner scales |
274 | Internet Shopping Motivation (Price Negotiation) | Bruner scales |
275 | Internet Shopping Motivation (Stimulation Seeking) | Bruner scales |
276 | Interpersonal Influence: Consumer Susceptibility to Interpersonal Influence | Netmeyer |
277 | Interpersonal Orientation: CAD Scale | Netmeyer |
278 | Involvement in the Study | Bruner scales |
279 | Involvement in the Task | Bruner scales |
280 | Involvement with Crafts | Bruner scales |
281 | Involvement with Running | Bruner scales |
282 | Involvement with the Brand (Signaling) | Bruner scales |
283 | Involvement with the Reading Task | Bruner scales |
284 | Job Characteristic Inventory: JCI | Netmeyer |
285 | Job Description Index: JDI | Netmeyer |
286 | Job Diagnostic Survey: JDS | Netmeyer |
287 | Job Satisfaction of Industrial Salesperson: INDSALES | Netmeyer |
288 | Joy (Malicious) | Bruner scales |
289 | Justice (Interactional) | Bruner scales |
290 | Justice (Procedural) | Bruner scales |
291 | Knowledge (Subjective) | Bruner scales |
292 | Knowledge of Brands in a Product Class | Bruner scales |
293 | Knowledge of Video Game Consoles | Bruner scales |
294 | Lead User (Domain Specific) | Bruner scales |
295 | Leadership: Transactional and Transformational Leadership | Netmeyer |
296 | Leisure: Subjective Leisure Scales: SLS | Netmeyer |
297 | Life Change | Bruner scales |
298 | Likeability of the Offer | Bruner scales |
299 | List of Values: LOV | Netmeyer |
300 | Loan Management Intentions | Bruner scales |
301 | Locus of Control (General) | Bruner scales |
302 | Long-Term Orientation (Planning) | Bruner scales |
303 | Long-Term Orientation: LTO | Netmeyer |
304 | Low Price Guarantee Trust Violation | Bruner scales |
305 | Managers’ Perceptions of Relationship Marketing in Inter-Organizational Exchanges | Netmeyer |
306 | Market Maven: Propensity to Provide Marketplace and Shopping Information | Netmeyer |
307 | Market Mavenism | Bruner scales |
308 | Market Mavenism | Bruner scales |
309 | Market Orientation | Netmeyer |
310 | Market Orientation: MARKOR | Netmeyer |
311 | Market Power | Netmeyer |
312 | Market Share Estimate | Bruner scales |
313 | Marketing Research: Trust and Use of Market Research | Netmeyer |
314 | Material Possession Love (Commitment) | Bruner scales |
315 | Material Possession Love (Intimacy) | Bruner scales |
316 | Material Possession Love (Passion) | Bruner scales |
317 | Material Values | Netmeyer |
318 | Material Values (MVS): Short Forms | Netmeyer |
319 | Materialism Measure | Netmeyer |
320 | Materialism Scales | Netmeyer |
321 | Materialistic Attitudes: MMA | Netmeyer |
322 | Maximization | Netmeyer |
323 | Meaning of Branded Products Scale | Netmeyer |
324 | Meaningfulness (General) | Bruner scales |
325 | Measure of CRM Process and Its Impact on Performance | Netmeyer |
326 | Memory Quality | Bruner scales |
327 | Money Attitude Scale: MAS | Netmeyer |
328 | Mood (General) | Bruner scales |
329 | Mood Short Form: MSF | Netmeyer |
330 | Moral Identity | Netmeyer |
331 | Need for Affect (Approach) | Bruner scales |
332 | Need for Cognition: NFC | Netmeyer |
333 | Need for Touch: NFT | Netmeyer |
334 | Need for Unique Products | Bruner scales |
335 | Need for Uniqueness (Consumer’s) | Bruner scales |
336 | Need for Uniqueness (General) | Bruner scales |
337 | Need to Evaluate: NES | Netmeyer |
338 | New Involvement Profile: NIP | Netmeyer |
339 | New Measure of Brand Personality: NMBP | Netmeyer |
340 | Norms: Relational Norms | Netmeyer |
341 | Nostalgia Scale | Netmeyer |
342 | Novelty (General) | Bruner scales |
343 | Observability of Product Usage Outcomes | Bruner scales |
344 | Occupational and Organizational Commitment | Netmeyer |
345 | Opinion Leaders and Opinion Seekers: OL and OS | Netmeyer |
346 | Opinion Leadership | Netmeyer |
347 | Opinion Leadership and Information Seeking | Netmeyer |
348 | Opportunity Cost Consideration | Bruner scales |
349 | Organizational Citizenship Behaviors: OCBs | Netmeyer |
350 | Organizational Commitment | Netmeyer |
351 | Organizational Commitment: OCQ | Netmeyer |
352 | Organizational Justice | Netmeyer |
353 | Organizational Service Orientation: SERV*OR | Netmeyer |
354 | Originality | Bruner scales |
355 | Ownership (Perceived) | Bruner scales |
356 | Participation (Customer with Service Provider) | Bruner scales |
357 | Participation Benefits (Relational) | Bruner scales |
358 | Participation Benefits (Service Quality) | Bruner scales |
359 | Perceived Leader Behavior Scales | Netmeyer |
360 | Perfectionism | Bruner scales |
361 | Performance: Supplier Perceptions of Reseller Performance | Netmeyer |
362 | Personal Cultural Orientation (Ambiguity Intolerance) | Bruner scales |
363 | Personal Cultural Orientation (Gender Equality) | Bruner scales |
364 | Personal Cultural Orientation (Independence) | Bruner scales |
365 | Personal Cultural Orientation (Interdependence) | Bruner scales |
366 | Personal Cultural Orientation (Masculinity) | Bruner scales |
367 | Personal Cultural Orientation (Power) | Bruner scales |
368 | Personal Cultural Orientation (Prudence) | Bruner scales |
369 | Personal Cultural Orientation (Risk Aversion) | Bruner scales |
370 | Personal Cultural Orientation (Social Inequality) | Bruner scales |
371 | Personal Cultural Orientation (Tradition) | Bruner scales |
372 | Personal Involvement Inventory: PII | Netmeyer |
373 | Persuasiveness of the Ad | Bruner scales |
374 | PII for Advertising: PIIA | Netmeyer |
375 | Polychronic Attitude Index: PAI | Netmeyer |
376 | Positive and Negative Affect Scales: PANAS | Netmeyer |
377 | Possessions: Attachment to Possessions | Netmeyer |
378 | Power and Influence in Group Settings | Netmeyer |
379 | Power Distance | Bruner scales |
380 | Power Distance | Bruner scales |
381 | Power in Channels | Netmeyer |
382 | Power Over a Company | Bruner scales |
383 | Power Sources in a Marketing Channel | Netmeyer |
384 | Preference for Consistency: PFC | Netmeyer |
385 | Price Perception Scales | Netmeyer |
386 | Price Promotion Entitlement | Bruner scales |
387 | Pricing Tactic Persuasion Knowledge: PTPK | Netmeyer |
388 | Pride | Bruner scales |
389 | Pride | Bruner scales |
390 | Product Disposal Intention | Bruner scales |
391 | Product Evaluation (Food) | Bruner scales |
392 | Product Evaluation (Food) | Bruner scales |
393 | Product Evaluation (Self-Designed) | Bruner scales |
394 | Product Failure Blame Attribution | Bruner scales |
395 | Product Failure Blame Attribution | Bruner scales |
396 | Product Failure Severity | Bruner scales |
397 | Product Failure Severity | Bruner scales |
398 | Product Intelligence | Netmeyer |
399 | Product Retention Tendency: PRT | Netmeyer |
400 | Product Usage Barriers | Bruner scales |
401 | Product Usage Frequency | Bruner scales |
402 | Propensity to Plan | Bruner scales |
403 | Public Opinion Toward Advertising | Netmeyer |
404 | Purchase Decision Involvement: PDI | Netmeyer |
405 | Purchase Intention at the Website | Bruner scales |
406 | Purchase Urgency | Bruner scales |
407 | Purchasing Involvement: PI | Netmeyer |
408 | Readiness for a Task | Bruner scales |
409 | Recycling Intention | Bruner scales |
410 | Reference Group Influence: Consumer Susceptibility to Reference Group Influence | Netmeyer |
411 | Reflection | Bruner scales |
412 | Regret (Anticipated) | Bruner scales |
413 | Regret Experience Measure: REM | Netmeyer |
414 | Regulatory Focus Composite Scale: RF-COMP | Netmeyer |
415 | Regulatory Focus Questionnaire: RFQ | Netmeyer |
416 | Relational Benefits (Economic) | Bruner scales |
417 | Relational Worth (Acquiescence) | Bruner scales |
418 | Relational Worth (Advocacy) | Bruner scales |
419 | Relational Worth (Honesty) | Bruner scales |
420 | Relational Worth (Immunity) | Bruner scales |
421 | Relational Worth (Openness) | Bruner scales |
422 | Relationship with the Company (Mutual Acceptance) | Bruner scales |
423 | Religiosity (Evangelical) | Bruner scales |
424 | Repurchase Intention | Bruner scales |
425 | Response Profile: Viewer Response Profile: VRP | Netmeyer |
426 | Retaliatory Behavior (Complaining for Publicity) | Bruner scales |
427 | Retaliatory Behavior (Revenge) | Bruner scales |
428 | Retaliatory Behavior (Vindictive Complaining) | Bruner scales |
429 | Reward Policies (Controlling) | Bruner scales |
430 | Rhythm | Bruner scales |
431 | Risk (General) | Bruner scales |
432 | Risk (General) | Bruner scales |
433 | Risk (Performance) | Bruner scales |
434 | Role Ambiguity: Multifaceted, Multidimensional Role Ambiguity: MULTIRAM | Netmeyer |
435 | Role Clarity (Customer) | Bruner scales |
436 | Role Conflict and Role Ambiguity | Netmeyer |
437 | Role Overload of the Wife | Netmeyer |
438 | RPII and OPII | Netmeyer |
439 | Sales Force Theory-of-Mind Scale: SToM | Netmeyer |
440 | Sales Performance Scale | Netmeyer |
441 | Sales Promotion Preference | Bruner scales |
442 | Salesperson Performance | Netmeyer |
443 | Satisfaction with Service | Bruner scales |
444 | Satisfaction with Stock Portfolio | Bruner scales |
445 | Satisfaction with the Relationship | Bruner scales |
446 | Satisfaction-Channel Satisfaction: SATIND and SATDIR | Netmeyer |
447 | Second-Hand Shopping Motivation (Avoidance of Traditional Outlets) | Bruner scales |
448 | Second-Hand Shopping Motivation (Economic) | Bruner scales |
449 | Second-Hand Shopping Motivation (Nostalgia) | Bruner scales |
450 | Second-Hand Shopping Motivation (Socializing) | Bruner scales |
451 | Second-Hand Shopping Motivation (Treasure Hunting) | Bruner scales |
452 | Security Importance | Bruner scales |
453 | Self-Appraisal | Bruner scales |
454 | Self-Brand Connection | Netmeyer |
455 | Self-Concept Clarity: SCC | Netmeyer |
456 | Self-Concepts, Person Concepts, and Product Concepts | Netmeyer |
457 | Self-Consciousness (Public) | Bruner scales |
458 | Self-Efficacy (Product Evaluation) | Bruner scales |
459 | Self-Efficacy (Services) | Bruner scales |
460 | Self-Esteem (State) | Bruner scales |
461 | Self-Monitoring (Ability to Modify Self-Presentation) | Bruner scales |
462 | Self-Monitoring (Sensitivity to the Expressive Behavior of Others) | Bruner scales |
463 | Self-Monitoring Scale | Netmeyer |
464 | Self-Monitoring Scale: Revised Form | Netmeyer |
465 | Self-Regulatory Focus (Overall) | Bruner scales |
466 | Self-Regulatory Focus (Prevention) | Bruner scales |
467 | Self-Regulatory Focus (Promotion) | Bruner scales |
468 | Self-service Technology Quality (Customization) | Bruner scales |
469 | Self-service Technology Quality (Enjoyment) | Bruner scales |
470 | Self-service Technology Quality (Functionality) | Bruner scales |
471 | Sentiment: The Index of Consumer Sentiment Toward Marketing | Netmeyer |
472 | Service Convenience (Access) | Bruner scales |
473 | Service Convenience (Usage) | Bruner scales |
474 | Service Convenience: SERVCON | Netmeyer |
475 | Service Quality of Retail Stores | Netmeyer |
476 | Service Quality of the Website | Bruner scales |
477 | Service Quality: Physical Distribution Service Quality | Netmeyer |
478 | Service Quality: SERVQUAL | Netmeyer |
479 | Shame | Bruner scales |
480 | Shopping Motivation (Role Enactment) | Bruner scales |
481 | Shopping Orientation (Spatial Economic) | Bruner scales |
482 | Shopping Orientation (Temporal Economic) | Bruner scales |
483 | Shopping Skill | Bruner scales |
484 | Side Effects Likelihood | Bruner scales |
485 | Side Effects Severity | Bruner scales |
486 | Similarity (Self to Other) | Bruner scales |
487 | Similarity to Another Person | Bruner scales |
488 | Similarity to the Story Character | Bruner scales |
489 | Situation-Specific Thinking Styles: STSS | Netmeyer |
490 | Skepticism | Bruner scales |
491 | Skepticism Toward a Store’s Promotion | Bruner scales |
492 | Skepticism Toward Advertising | Netmeyer |
493 | Smoking Intention | Bruner scales |
494 | Smoking-Related Beliefs (Attractiveness) | Bruner scales |
495 | Social Comparison Orientation | Bruner scales |
496 | Socially Responsible Consumption Behavior: SRCB | Netmeyer |
497 | Sophistication | Bruner scales |
498 | Speed of Transaction (Digital) | Bruner scales |
499 | Spendthrift-Tightwad | Bruner scales |
500 | Store Image | Bruner scales |
501 | Strength of the Product | Bruner scales |
502 | Style of Processing Scale: SOP | Netmeyer |
503 | Switching Costs (General) | Bruner scales |
504 | Temporal Focus Scale: TFS | Netmeyer |
505 | Temporal Orientation (Future) | Bruner scales |
506 | Temporal Orientation (Future) | Bruner scales |
507 | Temporal Orientation (Future) | Bruner scales |
508 | Temporal Orientation (Past) | Bruner scales |
509 | Temporal Orientation (Present) | Bruner scales |
510 | Temporal Proximity | Bruner scales |
511 | Ten-Item and Five-Item Personality Inventories | Netmeyer |
512 | Tension: Job-Induced Tension | Netmeyer |
513 | The eTail Quality Scale: eTailQ | Netmeyer |
514 | The Rokeach Value Survey: RVS | Netmeyer |
515 | The Spendthrift-Tightwad Scale: ST-TW | Netmeyer |
516 | The Technology Readiness Index (or Techqual™) | Netmeyer |
517 | Trust in the Brand | Bruner scales |
518 | TV Program Connectedness Scale | Netmeyer |
519 | Underdog (External Disadvantage) | Bruner scales |
520 | Underdog (Passion & Determination) | Bruner scales |
521 | Uniqueness Threat (Consumer’s) | Bruner scales |
522 | Uniqueness: Desire for Unique Consumer Products: DUCP | Netmeyer |
523 | Usefulness of the Object | Bruner scales |
524 | Usefulness of the Product | Bruner scales |
525 | Value (Social) | Bruner scales |
526 | Value Consciousness and Coupon Proneness: VC and CP | Netmeyer |
527 | Value of the Celebrity’s Possession | Bruner scales |
528 | Value of the Transaction | Bruner scales |
529 | Vanity: Trait Aspects of Vanity | Netmeyer |
530 | Video Game Playing Frequency | Bruner scales |
531 | Video Game Violence | Bruner scales |
532 | Visual Aesthetics Centrality | Bruner scales |
533 | Voluntary Simplicity Scale: VSS | Netmeyer |
534 | Warmth (General) | Bruner scales |
535 | Website Consultation Intention | Bruner scales |
536 | Website Interactivity (Control) | Bruner scales |
537 | Website Revisit Intention | Bruner scales |
538 | Website Search Intention | Bruner scales |
539 | Website Service Quality (Efficiency) | Bruner scales |
540 | Website Service Quality (Fulfillment) | Bruner scales |
541 | Website Service Quality (Privacy) | Bruner scales |
542 | Website Service Quality (System Availability) | Bruner scales |
543 | Website Usage (Instrumental Need) | Bruner scales |
544 | Website Usage (Relational Need) | Bruner scales |
545 | Willpower | Bruner scales |
546 | Word of Mouth (Hypothetical) | Bruner scales |
547 | Word-of-Mouth (Hypothetical) | Bruner scales |
548 | Word-of-Mouth (Negative) | Bruner scales |
549 | Word-of-Mouth (Support Seeking) | Bruner scales |
550 | Word-of-Mouth Intention (Positive) | Bruner scales |
551 | Work-Family Conflict and Family-Work Conflict Scales | Netmeyer |
Source of work based on 2 handbooks of marketing scales : Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research) [Hardcover] 3rd edition by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws Marketing Scales Handbook, Volume 7: Consumer Behavior (Marketing Scales Series) [Hardcover] by II Gordon C. Bruner, Paul J. Hensel, Karen E. James V7 version |
Laisser un commentaire