14 février 2020

Some positive initiatives to encourage #reproducible AND #cumulative research to handle the many shortcomings in the present academic research paradigm of #PublishOrPerish

 

Some of the best resources monitoring and pushing toward better practices in science and more transparency: 

11 février 2020

Talks by MSI (Marketing Science Institute): Small Actions, Big Difference: Why All of Us Must Take Ownership of Sustainability to Save the World

The 17 sustainable development goals (SDGs) to transform our world:

GOAL 1: No Poverty

GOAL 2: Zero Hunger

GOAL 3: Good Health and Well-being

GOAL 4: Quality Education

GOAL 5: Gender Equality

GOAL 6: Clean Water and Sanitation

GOAL 7: Affordable and Clean Energy

GOAL 8: Decent Work and Economic Growth

GOAL 9: Industry, Innovation and Infrastructure

GOAL 10: Reduced Inequality

GOAL 11: Sustainable Cities and Communities

GOAL 12: Responsible Consumption and Production

GOAL 13: Climate Action

GOAL 14: Life Below Water

GOAL 15: Life on Land

GOAL 16: Peace and Justice Strong Institutions

GOAL 17: Partnerships to achieve the Goal

24 janvier 2020

Great talk about the philosophical differences between the Frequentist and Bayesian approaches

 

23 décembre 2019

P. Bihouix – L’âge des #lowtech : vers une civilisation techniquement soutenable

 

21 décembre 2019

Se recentrer sur l’essentiel. Redécouvrir les bonheurs simples et immatériels.

14 décembre 2019

The next big thing in #Marketing, what if we use Generative Modeling methods to create new marketing content? tailored ads?

Creating the best possible logo? An avatar based on the preferences of your consumers? The best combination of features for you product? The content with the best likelihood to become viral? The best description for your products that will maximize the conversion rates? And all of that automated? YES, it’s possible!

Generative modeling can identify the distribution of data and generate something similar or with the same proprieties, for example an image, a text, a sequence for music, etc… applications are infinite … this technology allows companies to mimic and automate CREATIVITY! This is why it’s a big revolution!

YB

1 décembre 2019

A Statistically Significant Love Song ;) Peer reviewed and approved :)

14 novembre 2019

Getting Beyond the Obvious: Finding Real Insight in a World Overflowing with Data

5 octobre 2019

Dance of the p Values & reporting intevals by Geoff Cumming

Cumming, Geoff. Understanding the new statistics: Effect sizes, confidence intervals, and meta-analysis. Routledge, 2013.

18 septembre 2019

PSL ranked as the best French university of the Times Higher Education #Ranking2020! #Proud2BeDauphine

Paris Sciences et Lettres (PSL), of which Paris-Dauphine is a founding member, is ranked as the best French university, and the only one of the top 50 of the Times Higher Education (THE), a world ranking of universities, published by The Times.

 

3 août 2019

Slow lifestyle trend is the future: living simple, with land, animals and peace of mind. #SlowFood #SlowPhilosophy #SlowTourism

 

 

 

29 juillet 2019

L’Empire du bien de Philippe Muray

Muray, P. (1991). L’empire du bien. Belles lettres.

Une ode à l’esprit critique, contre l’empire des mots confisqués, du tout va bien, et contre l’uniformisation de la pensée et des masses, les travaux de Muray me rappellent un autre homme qui à fait le même constat à la fin de sa vie. Le Grand Levi-Strauss ! Nous vivons dans un monde qui n’accepte plus qu’on pense hors de son cadre et ils nous ont prévenu il y’a plus de 30 ans ! 

16 juillet 2019

Nature is a big library that we should learn to observe and mimic ! Copying nature is being at the edge of high tech. #Biomimicry_design

 

16 juillet 2019

#Forrester_Research Platforms Are The Foundation For New Value Creation

While a lot has been written about consumer-facing platforms like Facebook and Uber, the platform impact on business-to-business relationships has not been as extensively investigated. However, these “business platform models” are transforming the way how traditional businesses create value. Business platforms will reorganize a wide variety of markets, work arrangements, and ultimately value creation and capture.

Business platforms push productivity improvements beyond automation activities. The real value creation now comes from analyzing data. These platform dynamics force every business to rethink its approach to innovation, marketing, sales, product development, delivery, and customer engagement. Business and technology leaders need to prepare to platform dynamics for several reasons:

  • Platforms change customer behavior and how businesses interact with customers. Business platforms will trigger radical changes to how we work, engage with customers, create value, and compete for the resulting profits. These business platforms offer companies fast access to scalable expertise at transparent cost and drive the much needed agility to quickly adjust customer experiences to changing requirements.

Full paper at Forrester here

16 juillet 2019

Introduction to LCA : Latent Class Analysis #Marketingthema

Latent class analysis (LCA) identifies unobservable subgroups within a population. We work to expand LCA models to allow scientists to better understand the impact of exposure to patterns of multiple risks, as well as the antecedents and consequences of complex behaviors, so that interventions can be tailored to target the subgroups that will benefit most.

Read more here

Some statistical packages able to handle this analysis: