Archive for ‘Thema2 Recherche académique’

6 mai 2020

Power Analysis and p-Hacking clearly Explained!!!

5 mai 2020

The MEK is a CULT group used in a continuous atlanto-zionist aggression against #Iran

1 mai 2020

Happy Victory Day! And thank you to the USSR and then for the allies for defeating Nazism! History can not be rewritten with movies!

Raising a Flag over the Reichstag is an iconic World War II photograph, taken during the Battle of Berlin on 2 May 1945! The soviets were the first to put their flag over the Reichstag building! Moreover, the soviets were the first to liberate prisoners from the concentration camps! 

The Soviet Red Army defeated Nazism « The main engine of Nazism’s destruction. » Max Hastings, Inferno: The World at War, 1939-1945. Here are some facts about World War 2: 

  • Throughout most of WWII, the US and UK faced just 10 German divisions combined. The Soviets alone fought more than 200 German divisions.
  • Over 80% of Nazi casualties were on the Eastern front, thanks to the Soviet Red Army.
  • The Nazis lost 1 million soldiers on the Western front; they lost 6 million on the Eastern front.

Now look to how the cinema industry in Hollywood, the mainstream media distorted the perception and minds of people in 75 years of brainwashing! Look how the public opinion shifted from facts to believing myths and cinema storytelling … This is a real marketing research topic! How can people swallow propaganda easily and be passive without checking facts? Is it because it gives them a false sentiment of pride? Is it because it fits their perception of the world and their mental network of beliefs? How can you trust an entertainment film more than a book or historical research? This is fascinating and very dangerous ….

We live in an age of awesome deception where perception is totally distorted! People navigate this world with ‘corrupt mental maps’ built on false narratives, myths and beliefs!

The masses are the result of decades of mainstream media propaganda, a distorted movie industry, a system of education discouraging critical thinking, and their own laziness and passivity etc…  It’s never a bad idea to double check everything to make sure you have the correct ‘mental map’! I can give countless examples of similar lies that i see on a daily basis! There is corruption of facts everywhere, so pay attention to what you swallow!


read more »

19 avril 2020

Upcoming marketing conferences deadlines & call for chapters (updated)

By Yassine El Bouchikhi 

Sources used: 

  • Conference alerts
  • AFM marketing
  • EMAC
14 avril 2020

The futur: micro-farms, autonomy, localism, organic food, task diversification, human bonds!

« What we want is to replace mass farming with a mass of farmers »

A farm on a « human scale » and profitable, this is what Quebecois Jean-Martin Fortier created. And he wants to show that an agricultural revolution is possible.

13 avril 2020

A beautiful program broadcasted every #ramadan reminding people the importance of humanity

Television can be a tool to promote good and values instead of dumbing down people! this is for me an example of good programs! The muslim world has a lot of goodness to share and positive messages! We need to make them more visible to remind people it’s about humanity not materialism, selfishness or consumption!

Make a positive change in the life of others! 

11 avril 2020

2020 announces the end of the dystopian system! The holographic smoke screen is no longer capable of hiding the ongoing systemic collapse

One day during a conversation with a university colleague, I told him that I do not believe in this system and that everything looks like a huge ponzi scheme! He replied that it was an impression and that the situation will never change and he was ecstatic to tell me that I was deluding myself. Today I am more convinced than ever that this system is a fraud on all levels! Unlimited impression of money, fake information under the control of an oligarchy, the masses that live in their daily life and their preoccupations and do not ask themselves these kinds of questions, the system’s agencies repeat to the plebs that all is well and that it is to be paranoid to believe in conspiracy narratives, etc … far from it all, I feel like I’m living in the matrix and seeing the green code and shouting at everyone, look there are monstrous flaws and the mass unable to see it. I ended up giving a friendly smile to my colleague and telling him, you might be right … because he seemed to believe it so much! It is a system without a future … everything can change in 1 month … and behind the extreme complexity of a system, there is always the extreme fragility as Nassim Nicholas Taleb says! Black swans are everywhere! There is no island! People were used as spare parts and work force inside this model to achieve hidden messianic objectives… and it was not meant to be sustainable nor durable! The objective was to prepare an ecosystem for the coming world order! And thanks god they are failing because new forces and powers are emerging and impeach it, is this enough to understand that we are probably heading to world war 3?


11 avril 2020

#11septembre2001 #September11th was a fake ‘casus belli’ to ignite evangelical Zionist messianic wars for Israel

September 11th was a ‘casus belli’ operation to justify the evangelical Zionist wars to be waged on the Muslim world, possibly involving the corrupt Saudi government which has always served terrorists and ideology which has been used by Nato to wage war on Russia in Afghanistan by creating Alqaida, or to create a Chechen insurrection against Russia after a peaceful coexistence between Muslims and Christians for more than 1200 years in this territory, or even by creating Isis to destroy Syria and foment a Sunni-Shiite war at the service of the messianic evangelical Zionist project …


The Saudi regime has always financed and promoted this version of a Protestant Islam (like the Protestant reform which gave birth to evangelical Zionism in England some centuries ago), and never forget that Saudi arabia and Israel are twins, they were created by the same midwife (Britain) and they both fought against the Turkish Islamic caliphate to give Palestine to Zionists… September 11th has left millions of innocent victims and has been used to smear Islam and Muslims by the same forces that created the al-saud regime (and other Arab despots without legitimacy) and that maintain them against the will of Arab nations.  Now these unholy alliance between Arab illegitimate regimes, apartheid Israel and zionist neocons is preparing for a nuclear war against Russia, Iran and China!

French version


29 mars 2020

The new norm in research will be about QUALITY NOT QUANTITY ! #PublishorPerish culture is harming academia! #Merton_norms to Make Academia Great Again ;)

In 1942, sociologist Robert Merton articulated an ethos of science in “A Note on Science and Technology in a Democratic Order.” He argued that, although no formal scientific code exists, the values and norms of modern science can nevertheless be inferred from scientists’ common practices and widely held attitudes. Merton discussed four idealized norms: Universalism, Communality, Disinterestedness, and Organized Skepticism. In this video, we explore what these norms are and what they mean for the scientific community. « A Note on Science and Technology » can be found at:…

Merton, Robert K. 1973. The Sociology of Science: Theoretical and Empirical Investigations. University of Chicago Press.

Source: Berkeley Initiative for Transparency in the Social Sciences (BITSS)

25 mars 2020

Corrupt Research: The Case for Reconceptualizing Empirical Management and Social Science

Hubbard, R. (2015). Corrupt research: The case for reconceptualizing empirical management and social science. Sage Publications.

I’m reading this great book written by Hubbard a great marketing scholar about the current NHST paradigm in research. The author is defending the idea that we are producing « unreliable science » that is absolutely useless! Summarizes lots of evidence that the pervasive use of NHTS (Null Hypothesis statistical testing) is bad practice. The author suggests another model and defends the same ideas of Geoff Cumming about the new statistics based on confidence intervals instead of p values and open science in his book of 2013 Understanding the new statistics: Effect sizes, confidence intervals, and meta-analysis. Routledge.

The book of Hubbard is a major contribution and alert toward the research community about the actual research paradigm that we can qualify as an « Ostrich politic » where publishers and academics waste ressources (time, money, effort) for advancing their careers through « fake or misleading » publications instead of seeking to change the system and to seek the truth! this is the noble objective of science, not citations, or rankings! We need a cumulative system that allows replication and integration of findings.

As expected no one is a prophet is his own country, like any established community, gatekeepers don’t like people who go against the mainstream doxa, and this book received little interest while it’s a major contribution and very urgent issue in academic research. Few are those who have the courage and honesty to say it loudly like the excellent positions taken by Barnett , or Kuntz , or Cumming ! but history will give credit to those who stood with a backbone for the truth.

I follow many groups in various disciplines, and this issue will be the TRUE CHALLENGE for the next years if we want to tackle the credibility of scientific research! Corrupt academic research has to change! The publish or perish system is a very bad model to copy! Thus, the present rankings of universities and what we believe about real scholarship is again another example of falsehood and a corrupt order. I always said that publicly, this scientific model is not honest and it will collapse if it continues to manufactures meaningless paper!


This great video by Dr. Roland GORI reminds us with many examples that this order is not sustainable nor honest. Subtitles are available in English.

25 mars 2020

A great channel …. StatQuest with Josh Starmer

23 mars 2020

Zotero, Grab your research with a single click #Marketingthema

19 février 2020

God bless Palestine #FlyTheFlag #QudsDay2020 #PalestineWillBeFree #MoroccansStandWithPalestine

Jerusalem is the Capital of Palestine


15 février 2020

الحملة الشعبية لدعم القضية الفلسطينية ورفض التطبيع The popular campaign to support the Palestinian cause and reject normalization

More than 350K signed the declaration of support to Palestine within 24H! No pressure, threats or any illegitimate vassal regime will hijack our voices! Palestine is a fair case and we support their right to put an end to suffering and occupation!

Normalization with the colonial extremist entity is a massive betrayal! #FreePalestine

You can participate to this campaign and sign here: 

عاشت فلسطين حرة

8 février 2020

Le #Slowtourisme a la découverte des splendeurs de l’#Iran ! Le sublime reportage des #ArtisansDeDemain

L’#Iran est un magnifique pays et une grande civilisation! Mettons sous silencieux les medias de propagande en occident (et certains de leur vassaux arabes) et ouvrons les yeux et les cœurs pour voir d’autres choses!

Un couple français adorable nous fait visiter! Jeunes, magnifiques, simples et authentiques aventures dans la perse plurimillenaire! Raffinée, digne et chaleureuse!

J’ai toujours soutenu l’Iran, ce pays diabolise par les medias de masse (y compris par le regime au Maroc malheureusement), et plus le temps passe plus mes convictions sont confortées!