Archive for ‘Thema2 Recherche académique’

17 mai 2020

What is the reproducibility crisis? How bad is it? What can be done about it and what has been done about it?

You can read Prof Bishop’s comment for Nature magazine (which is mentioned in the video) here:

17 mai 2020

A Replication Crisis! Curation and simplicity is the future! Our world is saturated with bullshit. Learn to detect and defuse it.

Calling Bullshit: The Art of Scepticism in a Data-Driven World
Book by Carl Bergstrom and Jevin D. West

Watch the full series here! 

15 mai 2020

This is why I tell myself that I can always do better and improve my lectures. I’m so grateful to my students!

14 mai 2020

Future Nostalgia: The Impact of Coronavirus on Consumer Trends &Truths – Anne Rivers & Peter Horst #MSI

11 mai 2020

Overview of online course: Moderation, Mediation, & Conditional Process Analysis by Andrew F. Hayes

10 mai 2020

Conducting Network Analysis in R! A statistical approach that allows for the examination of how components of a network are related to one another.

10 mai 2020

Webinar: Theory and Practice of Bayesian Inference Using JASP

10 mai 2020

Marketing Analytics – An Introduction to Model Training and Validation

6 mai 2020

Text mining! Training Latent Dirichlet Allocation #LDA #SocialNetworks #VerbatimAnalysis #DocumentClassification

Application with Knime (free and open source software)

6 mai 2020

Power Analysis and p-Hacking clearly Explained!!!

5 mai 2020

The MEK is a CULT group used in a continuous atlanto-zionist aggression against #Iran

1 mai 2020

Happy Victory Day! And thank you to the USSR and then for the allies for defeating Nazism! History can not be rewritten with movies!

Raising a Flag over the Reichstag is an iconic World War II photograph, taken during the Battle of Berlin on 2 May 1945! The soviets were the first to put their flag over the Reichstag building! Moreover, the soviets were the first to liberate prisoners from the concentration camps! 

The Soviet Red Army defeated Nazism « The main engine of Nazism’s destruction. » Max Hastings, Inferno: The World at War, 1939-1945. Here are some facts about World War 2: 

  • Throughout most of WWII, the US and UK faced just 10 German divisions combined. The Soviets alone fought more than 200 German divisions.
  • Over 80% of Nazi casualties were on the Eastern front, thanks to the Soviet Red Army.
  • The Nazis lost 1 million soldiers on the Western front; they lost 6 million on the Eastern front.

Now look to how the cinema industry in Hollywood, the mainstream media distorted the perception and minds of people in 75 years of brainwashing! Look how the public opinion shifted from facts to believing myths and cinema storytelling … This is a real marketing research topic! How can people swallow propaganda easily and be passive without checking facts? Is it because it gives them a false sentiment of pride? Is it because it fits their perception of the world and their mental network of beliefs? How can you trust an entertainment film more than a book or historical research? This is fascinating and very dangerous ….

We live in an age of awesome deception where perception is totally distorted! People navigate this world with ‘corrupt mental maps’ built on false narratives, myths and beliefs!

The masses are the result of decades of mainstream media propaganda, a distorted movie industry, a system of education discouraging critical thinking, and their own laziness and passivity etc…  It’s never a bad idea to double check everything to make sure you have the correct ‘mental map’! I can give countless examples of similar lies that i see on a daily basis! There is corruption of facts everywhere, so pay attention to what you swallow!


read more »

19 avril 2020

Upcoming marketing conferences deadlines & call for chapters (updated)

By Yassine El Bouchikhi 

Sources used: 

  • Conference alerts
  • AFM marketing
  • EMAC
14 avril 2020

The futur: micro-farms, autonomy, localism, organic food, task diversification, human bonds!

« What we want is to replace mass farming with a mass of farmers »

A farm on a « human scale » and profitable, this is what Quebecois Jean-Martin Fortier created. And he wants to show that an agricultural revolution is possible.

13 avril 2020

A beautiful program broadcasted every #ramadan reminding people the importance of humanity

Television can be a tool to promote good and values instead of dumbing down people! this is for me an example of good programs! The muslim world has a lot of goodness to share and positive messages! We need to make them more visible to remind people it’s about humanity not materialism, selfishness or consumption!

Make a positive change in the life of others!