Archive for ‘Thema2 Recherche académique’

25 novembre 2018

Corrupt Research: The Case for Reconceptualizing Empirical Management and Social Science

par marketingthema

Hubbard, R. (2015). Corrupt research: The case for reconceptualizing empirical management and social science. Sage Publications.

I’m reading this great book written by Hubbard a great marketing scholar about the current NHST paradigm in research. The author is defending the idea that we are producing « unreliable science » that is absolutely useless! Summarizes lots of evidence that the pervasive use of NHTS (Null Hypothesis statistical testing) is bad practice. The author suggests another model and defends the same ideas of Geoff Cumming about the new statistics based on confidence intervals instead of p values and open science in his book of 2013 Understanding the new statistics: Effect sizes, confidence intervals, and meta-analysis. Routledge.

The book of Hubbard is a major contribution and alert toward the research community about the actual research paradigm that we can qualify as an « Ostrich politic » where publishers and academics waste ressources (time, money, effort) for advancing their careers through « fake or misleading » publications instead of seeking to change the system and to seek the truth! this is the noble objective of science, not citations, or rankings! We need a cummulative system that allows replication and integration of findings.

As expected no one is a prophet is his own country, like any established community, gatekeepers don’t like people who go against the mainstream doxa, and this book received little interest while it’s a major contribution and very urgent issue in academic research. Few are those who have the courage and honesty to say it loudly like the excellent positions taken by Barnett , or Kuntz , or Cumming ! but history will give credit to those who stood with a backbone for the truth.

I follow many groups in various disciplines, and this issue will be the TRUE CHALLENGE for the next years if we want to tackle the credibility of scientific research!



5 octobre 2018

#Hoax: three scholars wrote 20 fake papers using fashionable jargon and what it reveals about academia! #Publish&Perish

par marketingthema

James A. Lindsay, Helen Pluckrose, and Peter Boghossian, the scholars behind the hoax

Over the past 12 months, three scholars—James Lindsay, Helen Pluckrose, and Peter Boghossian—wrote 20 fake papers using fashionable jargon to argue for ridiculous conclusions, and tried to get them placed in high-profile journals in fields including gender studies, queer studies, and fat studies. Their success rate was remarkable: By the time they took their experiment public late on Tuesday, seven of their articles had been accepted for publication by ostensibly serious peer-reviewed journals. Seven more were still going through various stages of the review process. Only six had been rejected.

We’ve been here before.

In the late 1990s, Alan Sokal, a professor of physics … read more here

19 septembre 2018

2018-2020 Research Priorities

par marketingthema

Download here

Marketing Science Institute (2018), “Research Priorities 2018-2020” Cambridge, Mass.: Marketing Science Institute.

7 septembre 2018

Why academic Writing in Knitr & R markdown is the new trend? #Reproductible_Research #MarketingThema

par marketingthema

In these videos, the authors explain the advantages of academic writing in plain text using markdown syntax. they also give a live demonstration of how writing in markdown works.


24 août 2018

In praise of Evidence Based Research: How even Top Tier university researchers are getting mistakes published & reviewers not spotting it

par marketingthema

Professor Andrew Gelman presented at the 7th ESRC Research Methods Festival, 5-7 July 2016, University of Bath

Using previous research is important, but do we ever aknowledge that many studies even published in top journals, by top tier researchers are never replicated, contains errors of analysis not spotted by reviewers, may contain false positives or negatives (Error type I & II) but we seem to forget all of that.

In this presentation we have some examples of Pr. Gelman confirming some of the misuse or bad analysis published. The culture of publish or perish is pushing towards an abnormal rate of scientific production and quality, control and time to weight and ponder about research is no longer available. In a recent article some researchers argue and the defend the idea that we must stop producing any new research before doing what they call « evidence based research » to ensure if we have already searched ALL the previous research and stop wasting financial, human ressources and time in conducting the same research or not using systematic reviews. They published a join statement calling for a more efficient research that uses wisely the available ressources.

Read the statement:  

Lund, H., Brunnhuber, K., Juhl, C., Robinson, K., Leenaars, M., Dorch, B. F., … & Chalmers, I. (2016). Towards evidence based research.

21 août 2018

Have you heard before about P-Hacking? Then listen to this video of why most Published Research Wrong

par marketingthema

14 août 2018

Economics Is Not Rocket Science – It’s Even More Complicated || #MarketingThema

par marketingthema

Authored by Gary Galles via The Mises Institute,

Over the years, I have heard multiple different things described as “not rocket science.” The implication was always that rocket science was just about the hardest thing to do, making virtually everything else easy by comparison. As an economics professor over many of those years, I have increasingly come to object to that characterization. I think the questions of social coordination that economics addresses may not require “rocket science,” but are in many ways much more complex and difficult, especially when it comes to imposing control.

After all, we have successfully sent rockets to many places in our planetary neighborhood, demonstrating a tolerable ability to solve enough of the relevant problems, yet economic policies remain known for causing more harm than help.

As Peter Boettke once led off a post, “Political economy ain’t rocket science. But it is a discipline that forces one to focus on ideas and the implementation of ideas in public policies.” And the more one tries to control, the more those ideas and implementation issues stack up against the possibility, much less the probability, of effectiveness.

In one important sense, rocket science is simply vector addition of the relevant forces. And the relevant relationships for generating rockets’ thrust are governed by physical laws and relationships that are stable and mathematically expressible. That is why one website deviated from rocket science orthodoxy, under the title “Rocket science is easy; rocket engineering is hard.” The problem is one of accurately measuring the needed information and controlling the relevant forces—that is, engineering things (often with millions of parts) so that they work as intended.

Read more here from the source 

7 juillet 2018

A great new ressource for those using R ! An extension of the `ggplot2` package for creating graphics with details from statistical tests included

par marketingthema

ggstatsplot` is an extension of the `ggplot2` package for creating graphics with details from statistical tests included in the plots themselves and targeted primarily at behavioral sciences community to provide a one-line code to produce information-rich plots, which can either be used for quick data exploration or for publications/reports/notebooks/etc:…/packages/ggstatsplot/index.html

Currently, it supports only the most common types of statistical tests (parametric, nonparametric, and robust versions of t-tets/ANOVA, correlation, and contingency tables analyses):

– violin plots (for comparisons *between* groups or conditions),
– pie charts (for categorical data),

read more »

5 juillet 2018

What is an epistemicide? Decolonization of knowledge

par marketingthema

A simple example, to start with! Each time when in your bibliography or scientific work you cite 90% of the time authors from the north despite the fact that similar works are conducted in the south, you are committing an epistemicid! You are making other productions invisible and marginal by giving an exclusive legitimacy to only some circles of knowledge production.

Another example, is the Islamic tradition of the « halaqa » in producing knowledge and as a research and academic methodology. A form or method that existed in the Islamic Spanish era, and that no longer exists today in the academic world.

A definition according to Quora: « Its a systematic destruction of any indigenous knowledge base. Any knowledge which doesn’t converge with the perpetrator’s knowledge system. It doesn’t believe in fusion or exchange of knowledge but complete disregard of the other’s knowledge. »

2 juillet 2018

Tackling the MSI Research Priorities: Which Methods to Use? #MSI #2018

par marketingthema

Marketing science has developed a large array of research methods to tackle important questions for marketing management. These were recently summarized and illustrated in the Handbook of Marketing Analytics. But which method should be used for which question? Natalie Mizik and Dominique Hanssens will select three of the 2018-2020 MSI Research Priorities—to be announced at the Spring 2018 Board of Trustees Meeting—and review successful applications of various research methods to address these questions and invite audience comments.

5 juin 2018


par marketingthema

Here are some recommended readings for this very important and central topic, this system is not sustainable, it’s not a question of if BUT when? and it seems to be very close : 


24 mai 2018

2018-2020 Research Priorities by Marketing Science Institute

par marketingthema

Every two years, the Marketing Science Institute asks every MSI member company Trustee to provide input to help set priorities for the research that will guide activities for the next few years.

These priorities enable the Marketing Science Institute to engage in its most critical mission: aligning marketing science and practice in order to create materially better outcomes for marketers and the customers they serve.

2018-2020 Research Priorities

  1. Cultivating the Customer Asset
  2. The Evolving Landscape of Martech and Advertising
  3. The Rise of Omnichannel Promotion and Distribution
  4. Capturing Information to Fuel Growth
  5. Organizing for Marketing Agility

You can download the PDF file here 

20 mai 2018

Second-generation p-values: Improved rigor, reproducibility, & transparency in statistical analyses

par marketingthema

Statisticians often try to come up with alternatives to p-values. Here’s a recent attempt called ‘second generation p-values’.

Verifying that a statistically significant result is scientifically meaningful is not only good scientific practice, it is a natural way to control the Type I error rate. Here we introduce a novel extension of the p-value—a second-generation p-value (pδ)–that formally accounts for scientific relevance and leverages this natural Type I Error control. The approach relies on a pre-specified interval null hypothesis that represents the collection of effect sizes that are scientifically uninteresting or are practically null. The second-generation p-value is the proportion of data-supported hypotheses that are also null hypotheses. As such, second-generation p-values indicate when the data are compatible with null hypotheses (pδ = 1), or with alternative hypotheses (pδ = 0), or when the data are inconclusive (0 < pδ < 1). Moreover, second-generation p-values provide a proper scientific adjustment for multiple comparisons and reduce false discovery rates. This is an advance for environments rich in data, where traditional p-value adjustments are needlessly punitive. Second-generation p-values promote transparency, rigor and reproducibility of scientific results by a priorispecifying which candidate hypotheses are practically meaningful and by providing a more reliable statistical summary of when the data are compatible with alternative or null hypotheses.

20 mai 2018

How Blockchain Technology Changes Marketing by Marketing Science Institute

par marketingthema

18 mai 2018

The Scientific Paper Is Obsolete Here’s what’s next.

par marketingthema

The scientific paper—the actual form of it—was one of the enabling inventions of modernity. Before it was developed in the 1600s, results were communicated privately in letters, ephemerally in lectures, or all at once in books. There was no public forum for incremental advances. By making room for reports of single experiments or minor technical advances, journals made the chaos of science accretive. Scientists from that point forward became like the social insects: They made their progress steadily, as a buzzing mass.

The earliest papers were in some ways more readable than papers are today. They were less specialized, more direct, shorter, and far less formal. Calculus had only just been invented. Entire data sets could fit in a table on a single page. What little “computation” contributed to the results was done by hand and could be verified in the same way.

More here