Archive for ‘Thema2 Recherche académique’

8 juillet 2020

Le #Slowtourisme a la découverte des splendeurs de l’#Iran ! Le sublime reportage des #ArtisansDeDemain

L’#Iran est un magnifique pays et une grande civilisation! Mettons sous silencieux les medias de propagande en occident (et certains de leur vassaux arabes) et ouvrons les yeux et les cœurs pour voir d’autres choses!

Un couple français adorable nous fait visiter! Jeunes, magnifiques, simples et authentiques aventures dans la perse plurimillenaire! Raffinée, digne et chaleureuse!

J’ai toujours soutenu l’Iran, ce pays diabolise par les medias de masse (y compris par le regime au Maroc malheureusement), et plus le temps passe plus mes convictions sont confortées!


30 juin 2020

What if we considered our conceptualisation beyond the classic formative/reflective approach? Welcome to network analysis!

You can read this article:

Schmittmann, V. D., Cramer, A. O., Waldorp, L. J., Epskamp, S., Kievit, R. A., & Borsboom, D. (2013). Deconstructing the construct: A network perspective on psychological phenomena. New ideas in psychology31(1), 43-53.

The method is not a methodology revolution but it’s an original contribution to deal with concepts! The approach is focusing more on the concepts as dynamic networks of relation. It’s an interesting perspective and the authors did a nice pedagogic job to make things easier to understand and apply.


25 juin 2020

Do you know what is an #Epistemicide? #BigAcademia should not swallow/invisibilize other conceptions of the world

Do you know what the epistemologies of the south are?

Whenever you cite a report, author, newspaper from the north / west and ignore other works from the south / east you participate in an invisibility to a part of the history and the universe of ideas.

Reinforcement of a western-centered vision that does not necessarily correspond to the reality / concerns of emerging countries or other cultures. We call it an epistemicide! Unknowingly inhibiting any alternative intellectual conception of the world! For example, how many people know that the ancestor of the GPS is of Arab origin and used navigation with stars with a technical system invented by a woman? In feminist and gender studies, how many people know that the oldest university in the world still in operation exists in Morocco and was founded by a woman?

In Marketing everyone cites/follows Anglo-Saxon authors to build theories! Many of these works never cite articles or ideas by authors from the south! We don’t know what is happening in Asia, Africa, Latin America! Even Europe is now a copy trying to mimic this model! The system pushes towards conformity and adopt a unique way of thinking making other conceptions of the world invisible! Are we aware of this? How many authors outside the Western ecosystem are part of your literature review when you write an article or a book chapter? Do you get inspired from research practices or challenges emerging from other ecosystems? Do you cite them in your conferences? Do we have the same needs, cultural codes, spiritual approach towards consumption? Do you cite only English/French academic works? Do you check if there are other interesting ideas in Spanish, Chinese, Arabic works, etc..?

Academic journals are now a form of branding/industrial businesses with big names and large corporate interests! Don’t let this ‘BigAcademia‘ (i.e: similar to BigPharma, BigTech, etc.) swallow the other intellectual ecosystems! The more so as we live in a world where this industrial academic model is deeply questioned on its finalities, practices and a deviant productivism which made know a spectacle industry and not of search for the truth!

These are questions that deserve to be asked so as not to live through the identity of others, but rather to find a fair balance that makes room for everyone!


24 juin 2020

Research Methods – Media Analysis & Visual Methods applications

20 juin 2020

#IBM SPSS 27 is released! #PowerAnalysis #EffectSizes #GlobalSearch

18 juin 2020

The Advantages of Starting with Theory: Addressing the Issue of HARKing (hypothesizing after the results are known)

18 juin 2020

Gender Inclusive Branding and Its Consequences for Marketers #MSI

15 juin 2020

Unreliable and unuseful research?! The deep crisis of the #PublishOrPerish model is widening! The game of chasing metrics inflating academic egos/status is hurting science!

10 juin 2020

Developing Open Minds in Marketing – Gerald Zaltman, Harvard Business School

10 juin 2020

Using KNIME Analytics Platform for Data Driven Persona Segmentation

29 mai 2020

The latest « scientific exploit » from publish ‘&’ perish culture! I don’t even imagine the situation in management, psychology, economics and social sciences

8 Peer reviewed medical papers published and referenced in PubMed used the same « fake » data! Is this model of academia reliable or is it another ‘fake it’ spectacle? 

The future is academic authenticity, cumulative knowledge with simple, useful, replicable robust theories! I prefer one meaningful page to an encyclopedia of empty verbiage! Here are 4 great references that i recommend to address this topic of paramount importance! 

Hubbard, R. (2015). Corrupt research: The case for reconceptualizing empirical management and social science. Sage Publications.

Harris, R. (2017). Rigor mortis: how sloppy science creates worthless cures, crushes hope, and wastes billions. Basic Books.

Tourish, D. (2019). Management studies in crisis: Fraud, deception and meaningless research. Cambridge University Press.

Chambers, C. (2019). The seven deadly sins of psychology: A manifesto for reforming the culture of scientific practice. Princeton University Press.

19 mai 2020

God bless Palestine #FlyTheFlag #QudsDay2020 #PalestineWillBeFree #MoroccansStandWithPalestine

Jerusalem is the Capital of Palestine


19 mai 2020

Conducting a meta-analysis in #SPSS & #R

19 mai 2020

Process mining or the analysis of business processes based on event logs

17 mai 2020

What is the reproducibility crisis? How bad is it? What can be done about it and what has been done about it?

You can read Prof Bishop’s comment for Nature magazine (which is mentioned in the video) here: