Archive for ‘Flash-Thema’

4 septembre 2021

Aggregation and integration: why 67% of marketers replaced a martech tool in the past year

« The failure of academia to provide tools, or a unified framework for MarTech has given the advantage to IT technicians, who are good at detail and bad at putting together a tool with the big picture! This creates a fragmented sector which lacks meaning and vision! There are more than 8000 solutions nowadays, who can pretend to know them? » YB

Reasons for Replacing a Martech Product

My friends over at MarTech just released their 2021 Martech Replacement Survey, revealing insights into what and why companies switch from one martech application to another.

The top-line finding: there’s a ton of martech swapping happening!

67% of the 374 marketers they surveyed, from SMBs to large enterprises, reported replacing a marketing technology application in the past year. About half of them attributed the switch to their response to the pandemic. But for the other half, this wasn’t about those circumstances, but rather a need they felt regardless.

But the most interesting data to me was the answer to the question, “Why?”

Why Replace Martech?

Read more from the source article here

1 septembre 2021

AMA Foundation – Marketing Research’s Impact on the Future of the Marketing Industry

A conversation with the 2021 Charles Coolidge Parlin Marketing Research Award Recipients discussing marketing research’s impact on marketing academia, current trends in marketing research, and what the future of marketing research looks like post-pandemic.

31 août 2021

Il est etonnant de voir des millions vivant dans le conformisme sans questionner le pourquoi de leur existence, son sens et les dispositifs de controle mis en place ? Et surtout a qui cela profite in fine ? 2+2=4

29 août 2021

Follow the money: CMO budgets for martech and marketing operations

BY SCOTT BRINKER

Marketing Budget Allocation Across Marketing Programs and Operational Areas

As with crime and politics, if you want to reveal the real plot in marketing’s evolution, follow where the money is going. Hmm. That’s probably not the most flattering of metaphors. Okay, scratch that image.

But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important. Grab a copy of The State of Marketing Budgets 2021 and the accompanying deep-dive into The Role of Marketing in Digital Transformation & Innovation to puruse for yourself.

I’ll skip over the most common headline from this year’s report — that as a percentage of their firm’s revenue, marketing budgets dropped precipitously from 11% to 6.4%. Yowzers. You can pretty much sum it up with a Tom Fishburne cartoon:

In Case of Emergency, Cut Marketing Budget

Read the complete article from source

28 août 2021

China overtakes US in AI research

TOKYO — China is overtaking the U.S. in artificial intelligence research, setting off alarm bells on the other side of the Pacific as the world’s two largest economies jockey for AI supremacy.

In 2020, China topped the U.S. for the first time in terms of the number of times an academic article on AI is cited by others, a measure of the quality of a study. Until recently, the U.S. had been far ahead of other countries in AI research.

One reason China is coming on strong in AI is the ample data it generates. By 2030, an estimated 8 billion devices in China will be connected via the Internet of Things — a vast network of physical objects linked via the internet. These devices, mounted on cars, infrastructure, robots and other instruments, generate a huge amount of data.

China views AI as a way to make up for labor shortages in anticipation of a shrinking population, said Weilin Zhao, a senior researcher at Itochu Research Institute.

AI is used in a range of industries and greatly affects a nation’s competitiveness and security. The U.S. National Security Commission on Artificial Intelligence, headed by former Google CEO Eric Schmidt, warned in a report in March that the U.S. may lose the initiative in AI to China. As the U.S. responds to this challenge, bilateral competition in AI has heated up — with global implications.

Read more from the source

26 août 2021

The myth of self correcting science doesn’t hold! Covid 19 just proved to what extent a large part of the present academic research model is wasteful and unreliable!

Richard Horton, editor of The Lancet, wrote that “The case against science is straightforward: much of the scientific literature, perhaps half, may simply be untrue. Afflicted by studies with small sample sizes, tiny effects, invalid exploratory analyses, and flagrant conflicts of interest, together with an obsession for pursuing fashionable trends of dubious importance, science has taken a turn towards darkness”

Richard Horton, has stated that ‘peer review to the public is portrayed as a quasisacred process that helps to make science our most objective truth teller, but we know that the system of peer review is biased, unjust, unaccountable, incomplete, easily fixed, often insulting, usually ignorant, occasionally foolish, and frequently wrong

26 août 2021

Narcissists and #PrayForAfghanistan ! Objectification of women and the Society of the Spectacle! Decadent mass culture as the new social norm

The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us  Corruption Disguised As Freedom: Kupelian, David: 9781942475217:  Amazon.com: Books
25 août 2021

The Spanish Collective Mondragón: the new model of sustainable production and capitalism? What if the model benefits all workers, instead of the present disguised slavery!?

The Mondragón cooperative experience. | Download Scientific Diagram
20 août 2021

Top 20 Trends in 2022 Forecast | TrendHunter.com’s 2022 Trend Report

The Top 20 Trends in 2022 is Trend Hunter’s annual breakdown of the biggest trends we see emerging for 2022. It also comes with a FREE downloadable 2022 Trend Report, available at https://www.trendreports.com/. These reports are grounded in Trend Hunter’s proprietary research frameworks: The 6 Patterns of Opportunity and 18 Megatrends. Designed to see why trends resonate and what might be coming next.

2022 TRENDS & TIMESTAMPS

20. NFT Art – 0:19

19. In-Game Inclusion – 0:52

18. Summer Cannabis – 1:11

17. Car-Free Retail – 1:30

16. Generation Dating – 1:50

15. Carbon Offset – 2:17

14. Activism Pop-Up – 2:38

13. Accessible Care – 2:56

12. P2P Community – 3:14

11. Low-Alcohol Bar – 3:40

10. International Keto – 4:06

9. Farm-to-Phone – 4:25

8. Nature Novice – 4:48

7. Hyper-Convenient Camping – 5:11

6. Sanitization Health – 5:35

5. Health Hub – 5:57

4. Tech Fatigue – 6:14

3. Boomer Tech – 6:39

2. Millennial Move – 6:56

1. Gen Z Creative – 7:27

19 août 2021

Your Favorite Research Is (Probably) Wrong: The Replicability Crisis

17 août 2021

Masses Rediscover Decade Old Ron Paul Afghanistan Speech: « He Was Right »

16 août 2021

Bayes’ Theorem, Clearly Explained

15 août 2021

China’s schoolkids beat American students in all academic categories! “Alarmingly, only 14% of American students were able to reliably distinguish fact from opinion in reading tests.”

The academic performance of American schoolchildren hasn’t budged in two decades, despite billions of dollars in increased funding.

China's schoolkids beat American students in all academic categories
  • The results come from the PISA survey, OECD’s triennial study of 15 year-old students across the world.
  • Compared to other OECD member nations, American students performed especially poorly in math.
  • Alarmingly, only 14 percent of American students were able to reliably distinguish fact from opinion in reading tests.

Chinese students far outperformed their international peers in a test of reading, math, and science skills, according to the 2018 results of the Program for International Student Assessment.

The test, administered by the Organisation for Economic Co-operation and Development (OECD), was given to 600,000 15-year-olds across 79 countries. It’s intended to serve as a global measuring stick for education systems in different parts of the world, and within varying socioeconomic conditions.

The results showed that students from four provinces of China — Beijing, Shanghai, and the eastern provinces of Jiangsu and Zhejiang — earned the highest level 4 rating across all three categories. Students in the U.S. ranked level 3 in reading and science, and level 2 in math.

OECD Secretary General Angel Gurria said the current performance of a nation’s students predicts future economic potential.

Read more from here

14 août 2021

L’avenir est plus d’autonomie et de resilience ! Un mouvement de fond qui prend de l’ampleur #Tradition #OffTheGrid #Collapsologie

12 août 2021

S. Latouche : La décroissance, un projet pour en finir avec l’économie ?

Latouche, Serge. « Décoloniser l’imaginaire. » Parangon, Lyon (2005).

Serge Latouche, né à Vannes le 12 janvier 1940, est un économiste français, penseur de la décroissance.Dans le domaine des sciences humaines, il a développé une théorie critique envers l’orthodoxie économique, et dénoncé l’économisme, l’utilitarisme dans les sciences sociales et la notion de développement. Il critique notamment à travers une argumentation théorique et une approche empirique nourries de nombreux exemples, les notions d’efficacité et de rationalité économiques. Il est également très critique à l’égard de la notion de développement durable qu’il considère comme une imposture et une ineptie. Il est un des penseurs et des partisans les plus connus de la décroissance et tente de conceptualiser l’après-développement dans « un combat généralisé et organisé contre le mode de vie, devenu insoutenable, à l’échelle mondiale »

Source

Latouche, Serge. L’occidentalisation du monde: essai sur la signification, la portée et les limites de l’uniformisation planétaire. Editions La Découverte, 1989.