Archive for ‘Flash-Thema’

16 juillet 2019

Nature is a big library that we should learn to observe and mimic ! The world is poorly designed. But copying nature helps. #Biomimicry_design

16 juillet 2019

#Forrester_Research Platforms Are The Foundation For New Value Creation

While a lot has been written about consumer-facing platforms like Facebook and Uber, the platform impact on business-to-business relationships has not been as extensively investigated. However, these “business platform models” are transforming the way how traditional businesses create value. Business platforms will reorganize a wide variety of markets, work arrangements, and ultimately value creation and capture.

Business platforms push productivity improvements beyond automation activities. The real value creation now comes from analyzing data. These platform dynamics force every business to rethink its approach to innovation, marketing, sales, product development, delivery, and customer engagement. Business and technology leaders need to prepare to platform dynamics for several reasons:

  • Platforms change customer behavior and how businesses interact with customers. Business platforms will trigger radical changes to how we work, engage with customers, create value, and compete for the resulting profits. These business platforms offer companies fast access to scalable expertise at transparent cost and drive the much needed agility to quickly adjust customer experiences to changing requirements.

Full paper at Forrester here

16 juillet 2019

Introduction to LCA : Latent Class Analysis #Marketingthema

Latent class analysis (LCA) identifies unobservable subgroups within a population. We work to expand LCA models to allow scientists to better understand the impact of exposure to patterns of multiple risks, as well as the antecedents and consequences of complex behaviors, so that interventions can be tailored to target the subgroups that will benefit most.

Read more here

Some statistical packages able to handle this analysis: 

15 juillet 2019

How the Media Determine How We See the World? #Modern_Media_Warfare

Is this the new Aladdin 2019 movie? 😉

Recently, oscar winner Rami Malek refused to play Arab terrorist in new James Bond 25 and ruled out being cast as a religious fundamentalist or ideologically-driven villain. Indeed, countless movies, media programs have portrayed Arabs (and muslims in general) as loathsome lechers who terrorise, murder, and finally die in droves.  We need to rediscover back the great work of some great scholars like Edward W. Said and Jack Shaheen exposing in fascinating detail this appalling side of the Hollywood and mainstream media defamation machine to understand in a descriptive well documented fashion how the entertainment is not value free, but enforces a specific image with some undeclared political motives and agendas.

Said, E. W. (2008). Covering Islam: How the media and the experts determine how we see the rest of the world (Fully revised edition). Random House.

At the present time, i’m reading a great book called « l’islam imaginaire – The imaginary islam » written by  Thomas DELTOMBE and studying more than 40 years of mass media content in France portraying the muslim world in a very negative fashion to justify the policy of France toward it’s previous colonies and minorities. It’s the role of media experts, scholars, marketers to understand how this image is being built. Then, it’s the role of the political scientists, theologians, thinkers to reflect about the real motives of those who promote these mental constructions. 




31 mai 2019

The death of the theorist and the emergence of data and algorithms in digital social research

Computer software and data-processing algorithms are becoming an everyday part of Higher Education. How might this be affecting research in the social sciences and the formation of the professional identities of academics? Ben Williamson argues that these are important challenges for social science researchers in HE, asking us to consider how digital devices and infrastructures might be shaping our professional practices, knowledge production, and theories of the world.

Computer code, software and algorithms have sunk deep into what Nigel Thrift has described as the “technological unconscious” of our contemporary “lifeworld,” and are fast becoming part of the everyday backdrop to Higher Education. Academic research across the natural, human and social sciences is increasingly mediated and augmented by computer coded technologies. This is perhaps most obvious in the natural sciences and in developments such as the vast human genome database. As Geoffrey Bowker has argued, such databases are increasingly viewed as a challenge to the idea of the scientific paper (with its theoretical framework, hypothesis and long-form argumentation) as the “end result” of science:


28 mai 2019

IN-SHADOW, a Modern Odyssey: a bright short movie with a sharp criticism of the modern consumer society

In the Shadow: a powerful short film. An artistic work made up of dozens of animated paintings, and a sharp criticism of the consumerist society, it plunges us brutally into the neuroses of the modernity.

28 mai 2019

Ph.D thesis defended at Paris Dauphine University: accomplished :)

Last wednesday, may the 22nd, i successfully defended my Ph.D thesis at Paris Dauphine University. A big thank you to everyone who has supported me in this journey. Many thanks to the distinguished jury members and supervisor for their very positive and encouraging comments.

Very happy also to know that the thesis will be nominated to compete for two prizes. Big thanks to my academic colleagues, my students and friends at ParisDauphine, ESSEC, Neoma, hashtagISG, ISC.

31 mars 2019

Choosing A Statistical Test Based On Your Data And Research Question

31 mars 2019

Les usages des réseaux sociaux en 2019 #blogdumoderateur #HarrisInteractive


Pour cette enquête, 2001 internautes français de 15 ans et plus ont été interrogés en ligne au courant du mois de février 2019.

La créations des Social Personae

Au cours de son étude, Harris Interactive a remarqué les nombreux usages, profils d’utilisateurs présents, mais également le foisonnement de plateformes proposant une multitude de services différents : commerce, messagerie, professionnel, microblogging… Nombreuses sont les applications qui se trouvent au carrefour de ces usages.

Source et article complet sur :

29 mars 2019

Le meilleur des mondes : ce que le roman peut nous apprendre sur la puissance du conditionnement mental et la société de consommation! Huxley a vu juste!


C’est probablement l’un des meilleurs romans et films que j’ai vu depuis Matrix. Aldous Huxley a écrit Brave New World en 1932, il y a presque quatre-vingts ans, mais le livre se lit comme s’il aurait pu être écrit hier. Ce qui est particulièrement intéressant pour moi, c’est la façon dont Huxley a pu prévoir plusieurs innovations actuelles, telles que le suivi par satellite, les écrans interactifs, les injonctions de consommation, la superficialité de la société, le génie génétique, la promiscuité sexuelle partout, etc. Huxley est bien plus important que Orwell, qui s’est inspiré 10 ans plus tard par ses œuvres! Si Orwell présente la société totalitaire en 1984 par le biais de la censure et de la manipulation de mots et d’informations, Huxley montre de manière beaucoup plus subtile comment la société de consommation et la recherche de l’hédonisme créent une société amoureuse de sa propre servitude.

read more »

5 mars 2019

Dance of the p Values & reporting intevals by Geoff Cumming

Cumming, Geoff. Understanding the new statistics: Effect sizes, confidence intervals, and meta-analysis. Routledge, 2013.

15 février 2019

An Introduction to Jeffreys’s Bayes Factors With the SumStats Module in JASP: Part 1 | Bayes methods from:

In this blog post we elaborate on the ideas behind Harold Jeffreys’s Bayes factor and illustrate this test with the Summary Statistics module in JASP.

In a previous blog post we discussed the estimation problem, where the goal was to infer, from the observed data, the magnitude of the population effect. Before studying the size of an effect, however, we arguably first need to investigate whether an effect actually exists. Here we address the existence problem with a hypothesis test and we emphasize the difference between testing and estimation.

The outline of this blog post is as follows: Firstly, we discuss a hypothesis proposed in a recent study relating fungal infections to Alzheimer’s disease. This hypothesis is then operationalized within a statistical model, and we discuss Bayesian model learning in general, before we return to the Alzheimer’s example. This is followed by a comparison of the Bayes factor to other methods of inference, and the blog post concludes with a short summary.

More here

26 novembre 2018

Effondrement de la civilisation (Pic pétrolier, Réchauffement climatique, énergie) #Collapsologie

Cette vidéo a pour but de faire découvrir et expliquer la forte possibilité d’un effondrement de notre civilisation à travers des extraits d’interviews d’experts parlant de grands phénomènes qui participent à cet effondrement. Que cela soit la pénurie de ressources, le changement climatique, le pic pétrolier, la non résilience de notre système financier et beaucoup d’autres phénomènes, il est important de comprendre que tout cela est interconnecté et « favorisera » l’effondrement de notre civilisation thermo-industrielle.

Pour aller plus loin :

  • Jared Diamond, Effondrement : Comment les sociétés décident de leur disparition ou de leur survie, Éd. Gallimard – Coll. Folio, 2009 (ISBN 978-2-0703-6430-5)
  • Piero San Giorgio, Survivre à l’effondrement économique, Éd. Le Retour aux Sources, octobre 2011 (ISBN 978-2-3551-2040-4)
  • Joseph Tainter, L’effondrement des sociétés complexes, Éd. Le Retour aux Sources, Paris, août 2013 (ISBN 978-2-3551-2051-0)
  • Pablo Servigne, Raphaël Stevens, Comment tout peut s’effondrer : Petit manuel de collapsologie à l’usage des générations présentes, Éd. du Seuil, avril 2015 (ISBN 978-2-02-122331-6)
  • Renaud Duterme, De quoi l’effondrement est-il le nom ?, Éd. Utopia, février 2016 (ISBN 978-2-9191-6021-1)
  • Dmitry Orlov, Les cinq stades de l’effondrement, Éd. Le retour aux sources, juin 2016 (ISBN 978-2-3551-2067-1)
  • Dennis Meadows, Donella Meadows, Les Limites à la croissance : Le rapport Meadows, 30 ans après, Éd. Rue Echiquier, août 2017 (ISBN 978-2-3742-5074-8)
  • Julien Wosnitza, Pourquoi tout va s’effondrer, Éd. Les Liens qui Libèrent13, (Préface de Paul Watson – Postface de Pablo Servigne), mai 2018 (ISBN 979-1-0209-0607-6)
  • Pablo Servigne, Gauthier Chapelle et Raphaël Stevens, Une autre fin du monde est possible, Éd. Le Seuil, coll. « Anthropocène », Octobre 2018, (ISBN 978-2-02-133258-2)
25 novembre 2018

Corrupt Research: The Case for Reconceptualizing Empirical Management and Social Science

Hubbard, R. (2015). Corrupt research: The case for reconceptualizing empirical management and social science. Sage Publications.

I’m reading this great book written by Hubbard a great marketing scholar about the current NHST paradigm in research. The author is defending the idea that we are producing « unreliable science » that is absolutely useless! Summarizes lots of evidence that the pervasive use of NHTS (Null Hypothesis statistical testing) is bad practice. The author suggests another model and defends the same ideas of Geoff Cumming about the new statistics based on confidence intervals instead of p values and open science in his book of 2013 Understanding the new statistics: Effect sizes, confidence intervals, and meta-analysis. Routledge.

The book of Hubbard is a major contribution and alert toward the research community about the actual research paradigm that we can qualify as an « Ostrich politic » where publishers and academics waste ressources (time, money, effort) for advancing their careers through « fake or misleading » publications instead of seeking to change the system and to seek the truth! this is the noble objective of science, not citations, or rankings! We need a cummulative system that allows replication and integration of findings.

As expected no one is a prophet is his own country, like any established community, gatekeepers don’t like people who go against the mainstream doxa, and this book received little interest while it’s a major contribution and very urgent issue in academic research. Few are those who have the courage and honesty to say it loudly like the excellent positions taken by Barnett , or Kuntz , or Cumming ! but history will give credit to those who stood with a backbone for the truth.

I follow many groups in various disciplines, and this issue will be the TRUE CHALLENGE for the next years if we want to tackle the credibility of scientific research!



25 novembre 2018

« Politique de l’autruche » : un court-métrage brillant en allégorie de notre société


« Sous la forme d’une comparaison subtile, le réalisateur libanais Mohammad HouHou interroge, dans son dernier court-métrage intitulé La politique de l’autruche, la façon dont nos sociétés se construisent autour de croyances erronées et pourtant particulièrement difficiles à remettre en cause. Il nous invite à cesser de nous voiler la face pour interroger nos convictions profondes à la lumière de la réalité. »

Source: Mr Mondialisation