El Bouchikhi Y. (2019), Stories make digital content better: limiting hedonic adaptation as a strategy to enhance the experience appraisal, in , 2nd International Conference on Applied Research in Management, Economics and Accounting nomics and Accounting, Bruxelles, Belgium., Bruxelles, IARMEA Conference
Communications sans actes
El Bouchikhi Y., Guiot D. (2018), Slow Fashion Consumption Among Young French Customers : The Effects of Perceived Equity and Nostalgia on Unlocking the Willingness to Pay Premium Prices and on the Intention to Buy, EMAC 2018, Glasgow, Royaume-Uni
El Bouchikhi Y., Guiot D. (2018), La « mode lente » chez les jeunes Français: une étude exploratoire, Colloque pluridisciplinaire sur le temps – LEGO, Brest, France
El Bouchikhi Y. (2017), The digital social networks: exploring the mediating role of self extension in consumer attachment to social networks, MBAcademy International Business Conference, Londres, Royaume-Uni
El Bouchikhi Y. (2017), Extended digital self via social networks : an exploratory research, 2nd Consumer Research Summit, Chester, Royaume-Uni
Présentation(s) dans un séminaire de recherche
El Bouchikhi Y. (2018), The effects of advertising on the digital online experience, in 2nd Franco- Belgian doctoral day
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