Book Review: Behavioral Insights by Michael Hallsworth and Elspeth Kirkman

In Behavioral Insights, Michael Hallsworth and Elspeth Kirkman offer a pragmatic and engaging new overview of behavioural informed design, exploring its history, application, limitations and its future possibilities. Gee Connolly recommends the book to anyone looking for a succinct and clear summary of the behavioural insights approach as well as tangible techniques for applying insights to real-world scenarios.

Behavioral Insights (MIT Press Essential Knowledge Series). Michael Hallsworth and Elspeth Kirkman. MIT Press. 2020.

Newcomers to behavioural public policy have a new book to get a first dip into the field. Behavioral Insights is a pragmatic and engaging overview of behavioural informed design, its history, application in practice, criticisms and limitations and its future possibilities. Michael Hallsworth and Elspeth Kirkman are leading experts in the field and draw on their work within the Behavioural Insights Team (Nudge Unit) to clearly illustrate how behavioural insights can be applied to policy. I would highly recommend this book to anyone looking for a succinct and clear summary of the behavioural insights approach as well as tangible techniques for applying insights to real-world scenarios.

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