Commerce is the latest (renewed) frontier in martech, putting the revenue in RevOps

Major martech tools that will adopted in the next 12 months.

First, welcome to the freshly updated chiefmartec.com site — or, if you’re reading in this in your inbox, our freshly updated email subscription service, a big step up from RSS-to-email through Google Feedburner. What’s that thing they say about the shoemaker’s children? Well, now we finally have some groovy new footwear. Metaphorically speaking. Anyway, on with the show…

The effect the pandemic has had on all things digital has been enormous. For all the talk about digital transformation over the past decade, these past 18 months have forced businesses to cannonball into the deep end of the digital pool. Quite a splash. And while there are many different facets of that transformation we could cover, by far the biggest one economically-speaking is the explosion of digital commerce.

Ecommerce, one of the oldest categories of the martech landscape, is new again.

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