The State of Marketing Operations or Can’t Find a Better Martech | #chiefmartec.com

Top CMO Priorities: Marketing Strategy and Marketing Operations

The good folks at BrandMaker recently released a study of CMOs and their perceptions of The State of Marketing Operations.

In short, marketing operations has risen from being “an overshadowed marketing function that worked in the background to solve internal pains” to “an integral part of the marketing organization.” (And there was much rejoicing.)

70% of the CMOs surveyed reported that they have a dedicated marketing ops team at their company. 66% of those teams report into marketing (“Who’s buried in Grant’s tomb?”), while 23% are matrixed into both marketing and IT.

The chart at the top of this post caught my attention, asking CMOs to indicate which activities they would like to spend more of their time — and their team’s time — on. Tied at the top: marketing strategy and marketing operations.

Read more from the source article

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