Archive for juin, 2018

18 juin 2018

Science is in a reproducibility crisis – how do we resolve it?

par marketingthema

Publish or perish: Scientists are not given incentives to replicate others’ results, and even when they do so on their own steam, negative findings often go unpublished… this is not science nor research! this is a spectacle! Pusblish or perish culture generates PUBLISH AND PERISH results

Over the past few years, there has been a growing awareness that many experimentally established “facts” don’t seem to hold up to repeated investigation.

This was highlighted in a 2010 article in the New Yorker entitled The Truth Wears Off and since then, there have been many popular press accounts of different aspects of science’s current reproducibility crisis.

These include an exposé of the increasing number of retractions by scientific journals and damning demonstrations of failures to replicate high profile studies.

Articles in recent days have discussed how the majority of scientists might be more interested in funding and fame than “truth” and…..

More here

10 juin 2018

Propaganda – La fabrique du consentement #ARTE #BERNAYS

par marketingthema

Comment influencer les foules ? À travers la figure d’Edward Bernays (1891-1995), l’un des inventeurs du marketing et l’auteur de « Propaganda », un passionnant décryptage des méthodes de la « fabrique du consentement ». Si les techniques de persuasion des masses apparaissent en Europe à la fin du XIXe siècle pour lutter contre les révoltes ouvrières, elles sont développées aux États-Unis pour convaincre les Américains de s’engager dans la Première Guerre mondiale.

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5 juin 2018


par marketingthema

Here are some recommended readings for this very important and central topic, this system is not sustainable, it’s not a question of if BUT when? and it seems to be very close :