Archive for avril, 2018

20 avril 2018

The future of valuable #Research goes through replications! The great idea behind #curatescience.org

par marketingthema

Scientists can only rely on an empirical finding if it is credible. In science, a credible finding is one that has (at minimum) repeatedly survived good faith attempts at proving it wrong along 3 dimensions: (1) method/data transparency, (2) analytic reproducibility/robustness, and (3) effect replicability. Curate Science is a platform to crowdsource the credibility of empirical research by curating its transparencyreproducibility/robustness, and replicability for cognitive and social psychology published literature.

The website curate science offers a searchable table of N=1,058 replications of 168 effects, this allows researchers to build reliable theoritical frameworks and test interesting theories. Can this idea inspire our friends in AMA, ACR, EMAC and in marketing research community? This will be a great idea …

Publicités
5 avril 2018

Great paper on #JCR this quarter about Automated Text Analysis for Consumer Research

par marketingthema

Abstract:

The amount of digital text available for analysis by consumer researchers has risen dramatically. Consumer discussions on the internet, product reviews, and digital archives of news articles and press releases are just a few potential sources for insights about consumer attitudes, interaction, and culture. Drawing from linguistic theory and methods, this article presents an overview of automated text analysis, providing integration of linguistic theory with constructs commonly used in consumer research, guidance for choosing amongst methods, and advice for resolving sampling and statistical issues unique to text analysis. We argue that although automated text analysis cannot be used to study all phenomena, it is a useful tool for examining patterns in text that neither researchers nor consumers can detect unaided. Text analysis can be used to examine psychological and sociological constructs in consumer-produced digital text by enabling discovery or by providing ecological validity.

Article:

Ashlee Humphreys, Rebecca Jen-Hui Wang; Automated Text Analysis for Consumer Research, Journal of Consumer Research, Volume 44, Issue 6, 1 April 2018, Pages 1274–1306, https://doi.org/10.1093/jcr/ucx104