Hi everybody!
I want to introduce to you a great tool i’ve discovered some weeks ago for marketing teachers doing qualitative research or doing an introduction to text analytics. The tool was developped by McGill university. It’s a free web based ressource, very rich and allowing you to teach your students the word clouds, doing the KWIC (identify a word within a context), compute word associations, create word networks, monitor the evolution of the keywords used in the corpus, etc … it’s a great ressource for research, teaching and for the projects they have to do (analyse a brand discourse, verbatims, a website, etc) 
it’s also able to use many languages (French, English, Arabic, etc.), and analyse many documents at the same time (a book, a website, etc).
This is the link for the website : https://voyant-tools.org
Test it by yourself and enjoy! the tool is limitless
Laisser un commentaire