Élasticités et corrélations les plus fortes avec la performance de l’entreprise. La relation linéaire entre les capacités marketing d’une entreprise et sa performance est de (r=0,35) soit plus que la R&D (0,28) et les opérations (0,21).
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Home ⌂ | By Yassine El Bouchikhi
Dr. Yassine El Bouchikhi, Ph.D from Paris Dauphine University / Visiting Assistant Professor in Marketing at Business School USA & ex Lecturer at ESSEC Business School, France
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2018-2020 Research Priorities
AMA ELMAR MODERATOR- TOC: Exp Econ: Experimental Economics, 22(4) http://dlvr.it/RJZZ4Z 19 novembre 2019
- TOC: J Acad Mar Sci: Journal of the Academy of Marketing Science, 47(6) http://dlvr.it/RJZZ3v 19 novembre 2019
- TOC: J Adv: Journal of Advertising, 48(5) http://dlvr.it/RJZZ2H 19 novembre 2019
- TOC: J Con Policy: Journal of Consumer Policy, 42(4) http://dlvr.it/RJZZ2C 19 novembre 2019
- TOC: J Con Res: Journal of Consumer Research, 46(4) http://dlvr.it/RJZZ27 19 novembre 2019
- TOC: J Man Studies: Journal of Management Studies, 56(8) http://dlvr.it/RJZZ24 19 novembre 2019
- TOC: J Promo Man: Journal of Promotion Management, 26(1) http://dlvr.it/RJZZ21 19 novembre 2019
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- 2nd International Conference on Education Economics Business and Social Science Research (EEBSR) 17 octobre 2019
- Call for Papers - 53rd International Business Research Conference 16 octobre 2019
- 9th International Youth Science Forum «Litteris Et Artibus»: Economics and Management 15 octobre 2019
- The 4th International research Conference on Business Marketing and Economics 25 octobre 2019
- 2nd International Conference on Business, Management and Finance (ICBMF) 17 octobre 2019
- 3rd International Conference on Business Management and Administration Development 2019 (ICBMAD 2019) 17 octobre 2019
- 3rd International Conference on Transformation of Economics, Finance & Accounting Research (TEFAR) 18 octobre 2019
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