Élasticités et corrélations les plus fortes avec la performance de l’entreprise. La relation linéaire entre les capacités marketing d’une entreprise et sa performance est de (r=0,35) soit plus que la R&D (0,28) et les opérations (0,21).
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Home ⌂ | By Yassine El Bouchikhi
Dr. Yassine El Bouchikhi, Ph.D from Paris Dauphine University / Visiting Assistant Professor in Marketing at Business School USA & ex Lecturer at ESSEC Business School, France
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2018-2020 Research Priorities
AMA ELMAR MODERATOR- Mary Lou Roberts: Mary Lou Roberts (Mooney), who taught at University of Massachusetts Boston and Harvard University Extension School, passed away on 8 Jan http://dlvr.it/RNMmvX 20 janvier 2020
- Charles Coolidge Parlin Award: Calls: Nominate Nominations sought for the AMA's Charles Coolidge Parlin Marketing Research Award; Deadline 6 Mar 2020 http://dlvr.it/RNMmtj 20 janvier 2020
- Valuing Diversity Scholarship: Applications sought for the the AMA's Valuing Diversity PhD Scholarship; Deadline 6 Apr 2020 http://dlvr.it/RNMmtd 20 janvier 2020
- Revisit: B2B Marketing Research: Phd courses at Copenhagen Business School, 11-12 Jun 2020 http://dlvr.it/RNMmtW 20 janvier 2020
- Revisit: Business Analytics: Competition & Conference for Undergraduates, Manhattan College, 18-20 May 2020 http://dlvr.it/RNMmtS 20 janvier 2020
- Revisit: A Changing Climate: Macromarketing Responses, Special issue of Journal of Macromarketing; Deadline 31 Jul 2020 http://dlvr.it/RNMmtK 20 janvier 2020
- Revisit: Customer Engagement Design: In Industrial Innovation, Special issue of Industrial Marketing Management; Deadline 30 Sep 2020 http://dlvr.it/RNMmt8 20 janvier 2020
- Latest conferencealerts.com | Marketing
- 3rd International Conference on Management Study, Business Economics, Engineering and Information Technology 7 décembre 2019
- 15th SIMSR Global Marketing Conference (January 23 -24, 2020) 7 décembre 2019
- The 16th Multidisciplinary Academic Conference in Prague 2020 7 décembre 2019
- 14th Asia Pacific Conference on Business and Marketing (APCBM) 8 décembre 2019
- International Conference on Cultural Challenges in Social Sciences, Economics and Business Management Perspective 8 décembre 2019
- 3rd International Conference on Business Management, Social Science and Sustainable Development 7 décembre 2019
- GCeMP 2K20 12th International Conference on Business Management & Innovation 8 décembre 2019
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