Élasticités et corrélations les plus fortes avec la performance de l’entreprise. La relation linéaire entre les capacités marketing d’une entreprise et sa performance est de (r=0,35) soit plus que la R&D (0,28) et les opérations (0,21).
Marketing-Thema.com
Home ⌂ | By Yassine El Bouchikhi
Dr. Yassine El Bouchikhi, Ph.D from Paris Dauphine University / Ex Lecturer at ESSEC Business School, NEOMA
2020-2022 Research Priorities
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