By Ben Davis @ Econsultancy
Design thinking is one of the year’s buzzphrases.
Though it has been around for decades, design thinking is back in focus due to the rapid expansion of digital products and services. I recently wrote an article asking ‘What is design thinking?‘. Now, let’s look at why companies should be using design thinking.
Let’s start with the bottom line
Consider this financial measure of design thinking’s success:
The Design Management Institute found that, in the US up until 2014, design-led companies have outperformed the S&P by 228% (see chart below).
Performance of ‘Design Index’ vs. S&P.