What where the topics covered by JM, JMR, MS and RAM in 2014 ?
| 2014 | JM | Customer Complaints and Recovery Effectiveness: A Customer Base Approach |
| 2014 | JM | An Examination of Social Influence on Shopper Behavior Using Video Tracking Data |
| 2014 | JM | Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms |
| 2014 | JM | Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer– Company Identification over Time |
| 2014 | JM | Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture |
| 2014 | JM | Managing Customer and Organizational Complexity in Sales Organizations |
| 2014 | JM | Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations |
| 2014 | JM | Bringing “Place” Back In: Regional Clusters, Project Governance, and New Product Outcomes |
| 2014 | JM | Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability |
| 2014 | JM | Cause Marketing Effectiveness and the Moderating Role of Price Discounts |
| 2014 | JM | Managing Revenue Across Retail Channels: The Interplay of Service Performance and Direct Marketing |
| 2014 | JM | The Role of Culture in International Relationship Marketing |
| 2014 | JM | Looking Beyond the Horizon: How to Approach the Customers’ Customers in Business-to-Business Markets |
| 2014 | JM | The Influence of Initial Possession Level on Consumers’ Adoption of a Collection Goal: A Tipping Point Effect |
| 2014 | JM | Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design |
| 2014 | JM | Green Claims and Message Frames: How Green New Products Change Brand Attitude |
| 2014 | JMR | Social Networks, Personalized Advertising, and Privacy Controls |
| 2014 | JMR | Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising |
| 2014 | JMR | Information Asymmetry and Hybrid Advertising |
| 2014 | JMR | The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy |
| 2014 | JMR | Lay Rationalism: Individual Differences in Using Reason Versus Feelings to Guide Decisions |
| 2014 | JMR | Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis |
| 2014 | JMR | Internet Versus Television Advertising: A Brand-Building Comparison |
| 2014 | JMR | Measuring and Managing a Salesperson’s Future Value to the Firm |
| 2014 | MS | Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl |
| 2014 | MS | Risk Preferences and Demand Drivers of Extended Warranties |
| 2014 | MS | Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs |
| 2014 | MS | A Dynamic Model of Entry and Exit in a Growing Industry |
| 2014 | MS | Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition |
| 2014 | MS | Invited Paper—Even the Rich Can Make Themselves Poor: A Critical Examination of IV Methods in Marketing Applications |
| 2014 | MS | Signaling Through Pricing by Service Providers with Social Preferences |
| 2014 | MS | Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors |
| 2014 | MS | The Bright Side of Loss Aversion in Dynamic and Competitive Markets |
| 2014 | MS | Usage Experience with Decision Aids and Evolution of Online Purchase Behavior |
| 2014 | MS | Learning from Experience, Simply |
| 2014 | MS | Predicting Customer Value Using Clumpiness: From RFM to RFMC |
| 2014 | MS | Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa |
| 2014 | MS | Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline |
| 2014 | MS | Why Do Salespeople Spend So Much Time Lobbying for Low Prices? |
| 2014 | MS | Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh |
| 2014 | MS | Competitor Orientation and the Evolution of Business Markets |
| 2014 | MS | Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study |
| 2014 | MS | Models of Sequential Evaluation in Best-Worst Choice Tasks |
| 2014 | MS | Focus on Authors |
| 2014 | MS | The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred |
| 2014 | MS | Strategic Loyalty Reward in Dynamic Price Discrimination |
| 2014 | MS | Sell Probabilistic Goods? A Behavioral Explanation for Opaque Selling |
| 2014 | MS | Design Innovativeness and Product Sales’ Evolution |
| 2014 | MS | Untangling Searchable and Experiential Quality Responses to Counterfeits |
| 2014 | MS | Organizational Structure and Gray Markets |
| 2014 | MS | The Reach and Persuasiveness of Viral Video Ads |
| 2014 | MS | Effect of Customer-Centric Structure on Long-Term Financial Performance |
| 2014 | RAM | Cultural perspectives of marketing research for sustainable development in developing countries |
| 2014 | RAM | Recycling household waste: A classification of the logistics used by consumers |
| 2014 | RAM | The answer is sustainable marketing, when the question is: What can we do? |
| 2014 | RAM | The effectiveness of conscious pricing in promoting social sustainability |
| 2014 | RAM | Is more always better? Counter-intuitive effects in consumer assessment of environmental product attributes |
| 2014 | RAM | Editorial: Institutionalization of sustainable development and emergence of sustainable marketing |
| 2014 | RAM | Viewing recycling’s long-term sustainability through the prism of the internet? |
| 2014 | RAM | Socio-environmental multi-labelling and consumer willingness to pay |
| JM | Journal of Marketing | |
| JMR | Journal of Marketing Research | |
| MS | Marketing Science | |
| RAM | Recherche et Applications Marketing (English edition) France |
Publicités
Répondre