Princing, Sales, Forecasting, Revenue Management, Customer value, Segementation, Classification trees, RFM, Algorithms, Advertising models, etc.. all you need to do in you marketing activity with Excel
Marketing Analytics: Data-Driven Techniques with Microsoft Excel
ISBN: 978-1-118-37343-9
720 pages
January 2014
http://eu.wiley.com/WileyCDA/WileyTitle/productCd-111837343X.html
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