Archive for mars, 2014

30 mars 2014

The New Science of Marketing: A Lesson With Deepak Advani #Marketingthema #IBM

More and more people are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues. Learn what drives people to share information and opinions online and learn scientifically proven best practices for spreading your content virally through social media

24 mars 2014

Harvard i-lab | Customer Acquisition with Andy Payne #Marketingthema

17 mars 2014

Don Tapscott: Four principles for the open world #TED The recent generations have been bathed in connecting technology from birth, says futurist Don Tapscott, and as a result the world is transforming into one that is far more open and transparent. In this inspiring talk, he lists the four core principles that show how this open world can be a far better place.

17 mars 2014

Webinar: « How to Create Successful Twitter Ad Campaigns » with Michael Lazerow

17 mars 2014

Marketing Metrics Your CEO Cares About | Google I/O

15 mars 2014

Looking to captivate your audience ? teaching, professional training ? #Marketingthema

Le futur des présentations professionnelles et de l’enseignement : le tableau interactif

Ces produits existent déjà avec des prix accessibles qui approchent le prix d’un vidéo projecteur classique

Un simple mur n’importe ou devient votre plateforme de travail

9 mars 2014

Content Marketing Pyramid #Marketingthema

Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. It’s not possible (or recommended) to share your own content 100% of the time, which is where content curation comes in. Curating and sharing topical content that’s useful to your audience associates that content with your brand and creates brand affinity.

9 mars 2014

Faux followers, manipulations : la France à l’heure du marketing politique 2.0

L’affaire est largement couverte par la presse généraliste ce week-end. Entre le 7 et le 8 mars, les comptes Twitter de plusieurs personnalités politiques ont connu une hausse très significative – et anormale – de leur nombre de followers. Sont ainsi concernés les comptes d’Anne Hidalgo (PS, candidate aux Municipales à Paris), Jean-Marc Ayrault (PS,  Premier Ministre), Ségolène Royale (PS, ancienne ministre, ancienne candidate aux Présidentielles, et actuelle Présidente du conseil régional de Poitou-Charentes), Jean-François Copé (UMP, ancien ministre, actuel Député, Maire de Meaux, et Président de l’UMP), François Fillon (UMP, ancien Premier Ministre et actuel Député), et Stéphane Le Foll (PS, Ministre de l’Agriculture). Ces comptes ont vu en une nuit leur nombre de followers gonfler de 50 à 60.000 followers.

Par Benoît Darcy pour Marketing et réseaux sociaux | Dimanche 09 Mars 2014, lire plus à la source

9 mars 2014

How To Solve Your Biggest Marketing Problems With Gamification #Marketingthema

As a kid I was a big game player. I especially enjoyed games like Monopoly and Clue. Back then I loved playing these games for the sheer enjoyment. I did not realize then that these games were providing me not just with enjoyment but also a training of sorts. From cognitive thinking to deductive reasoning and so on, these games — completely unbeknownst to me at the time, helped teach me to use these skills for use later in life.

Now I did not go on to become the next Columbo but I do use these skills today and have done so my entire career.

Gamification is in many ways the next step in the evolution as it is the application of basic game theory and mechanics in contexts outside of games. The approach is finding increasing acceptance as a method of problem solving, and is currently being used in a variety of applications to improve user engagement and other important data gathering metrics. It attempts to encourage and harness the natural desire people have to compete, achieve, and win, through providing them structured rewards that are both tangible and status-based in nature in return for participating in the system.

Word Cloud "Gamification"

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8 mars 2014

Top 10 Social Media Community Manager Tips and Tricks #Marketingthema

Vitrue’s own Tara Richards and Jenny Heinrich share their Top 10 Social Media Community Manager Tips and Tricks. 1. Don’t Plan Too Far Ahead. Don’t plan more than one month in advance. 2. Play By The Numbers. Focus on the quality of your fans, not the quantity. Also, keep posts short/easy to scan. 3. Be a Community Advocate. Limit your marketing on Facebook. The fans should be the priority at all times. 4. Make Engagement Your Goal. Get responses and figure out what works. Experiment to get fans to chime in. 5. Relax And Interact Like A Real Person. Limit the « corporate-speak ». 6. Run Your Posts Through The « BFF Checker ». Is this something that you could comfortably say to your best friend? If not, scrap it and start over. 7. Don’t Be Big Brother. Let conversations flourish without you before you jump in. 8. Don’t Coddle The Complainers. Deal with the complaint if necessary. Don’t draw attention to complaints by adding fuel to the fire. 9. Let Your Fans Shine. Invite fans to share their media and stories on your wall. 10. Use Your Community to Learn. You have a virtual focus group at your fingertips.

8 mars 2014

Mini Lecture: Social Network Analysis for Fraud Detection #Marketingthema

In this mini lecture, Véronique Van Vlasselaer talks about how social networks can be leveraged to uncover fraud. Véronique is working in the DataMiningApps group led by Prof. dr. Bart Baesens at the KU Leuven (University of Leuven), Belgium

6 mars 2014

Le Cerveau et ses Automatismes : Le Pouvoir de L’inconscient #Marketingthema

Pourquoi l’habitude change difficilement ?

Comment l’expertise sur un sujet rend les experts moins créatifs ?

Pourquoi vous décidez avant même de réellement comprendre ?

5 mars 2014

Top Ten Fundraising Tips #SocialMarketing #Nonprofit #Marketinthema

4 mars 2014

The Top 7 Online Marketing Trends That Will Dominate 2014

The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within external content, because of the additional benefits these tactics offer, such as branding and audience growth.

With these trends in mind, let’s discuss my predictions for the top online marketing trends of 2014.

1.      Content Marketing Will be Bigger Than Ever

One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience. Doing so allows a company to steadily build rapport with its demographic and develop a loyal following. According to the Content Marketing Institute, the top B2B content marketing strategies are social media, articles on a business’s website, eNewsletters, case studies, videos and articles on other websites.

By using one or more of these channels, businesses are able to build a positive reputation within their industry. This trend suggests that marketing to the masses through techniques like television ads and radio ads are becoming less effective. Instead, it’s better to concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience. For help designing your content marketing strategy, see my articles “11 Places to Find Awesome Content Marketing Ideas,” and “How to Build a Kickass Content Strategy.”

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4 mars 2014

The Future of Digital Marketing: 8 Trends #Marketingthema

The success of today’s marketing organizations is largely driven by their adoption of digital technologies to transform the business. As a result, the CMO and CIO need to work hand in glove to ensure marketing is enabled with the IT tools and processes to further engage with customers in an increasingly connected world. Whether it is with mobile, cloud or social technologies, marketers must embrace digital if they want to be relevant to today’s customers. But this can only be achieved by working closely with IT to fulfill the goals of the business.

As we move towards 2014, the digital transformation of today’s organizations will only accelerate, with several trends driving this forward.

1. Online Communities Fuel the Social Engine

The companies that will thrive in today’s connected world recognize that customers are their most important asset. Customers today have higher expectations than ever before, and communities can provide the perfect platform for them to share their opinions and needs.

The community serves as the central hub for all social interactions. Communities can help companies determine the content that makes the most significant impact on the market, adding a new level of intelligence that can then successfully drive sales. According to an IBM study, 85 percent of users say social networks influence their purchasing decisions. Moreover, the community serves as the “ultimate social network,” facilitating meaningful relationships between customers and companies to bolster customer satisfaction and, ultimately, sales.

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