Archive for janvier, 2014

31 janvier 2014

Une piste pour le futur : l’étude des réseaux #Marketingthema

31 janvier 2014

Projet SNAP : étudiez les réseaux et pas les personnes #Marketingthema

Stanford Large Network Dataset Collection

The SNAP library is being actively developed since 2004 and is organically growing as a result of our research pursuits in analysis of large social and information networks. Largest network we analyzed so far using the library was the Microsoft Instant Messenger network from 2006 with 240 million nodes and 1.3 billion edges.

The datasets available on the website were mostly collected (scraped) for the purposes of our research.

31 janvier 2014

Conférence. Claude Bourguignon. Où va le monde ? #Marketingthema

Un état du monde sur l’écologie et l’économie

30 janvier 2014

Geert Hofstede – Recent Discoveries about Cultural Differences #Marketingthema

Key Note Speech for the 2nd Hofstede Symposium, January 2013
Organized by the Geert Hofstede Consortium

Étiquettes :
30 janvier 2014

Knowledge, Experience & Creativity #Marketingthema

29 janvier 2014

Cyprien – Les réunions #Marketingthema

5 Millions de vues en 5 Jours ! une vraie leçon de buzz !

29 janvier 2014

L’Habitus par Pierre Bourdieu #Marketingthema

28 janvier 2014

Management & Science Wisdom #Marketingthema

28 janvier 2014

HBR The Big Idea Creating Shared Value Harvard Business Review #Marketingthema

28 janvier 2014

Demain nous allons raisonner partage #Marketingthema

Le monde d’hier était fait de gens qui produisent du contenu et d’autres qui subissent

D’entreprises qui ont le pouvoir de créer de la valeur et d’autres consommateurs ou individus qui observent

Le monde de demain fait de tous les gens des créateurs de contenu, et surtout de valeur

Tout le monde a le pouvoir de développer un contenu et le partager, et surtout aussi produire de la valeur ou la partager avec les autres clients

On ne réfléchira plus en terme de personne (consommateur) ou structure (entreprise), mais on réfléchira réseaux et les questions à se poser pour une entreprise seront du type :

Quels sont les réseaux d’individus ? de partenaires ? d’influence qui m’intéressent ?

Comment caractériser ces réseaux ? comment les atteindre ?

28 janvier 2014

« Sharing Economy »: Trend Overview #Marketingthema

27 janvier 2014

Marketing Science Institute Top Ten Articles in 2013 #Marketingthema

Which MSI articles were most-read in 2013? To start the new year, we looked back and compiled our top ten list (listed in order of number of views).

  1. Jonah Berger Talks About the Science of Word of Mouth
    What makes some products and messages catch on like wildfire and others die out?
  2. The Seven Dimensions of Brand Love
    Understanding « deep attachment » offers insights into how brand attraction or liking can be intensified.
  3. Why Marketers Should Aim for “Ordinary” Influencers
    Network science pioneer Duncan Watts shares findings from studies of Twitter data.
  4. Why Marketers Should Look Beyond Last Click Metrics
    Marketers need a wider lens for high involvement categories where customers may visit a firm’s website several times through multiple channels before purchase conversion.
  5. Text Mining Creates “Map” of Competitive Landscape
    Researchers mine text from online forums to depict the relationships among competing brands and how those evolve over time.
  6. The Power of Marketing Analytics
    A survey of of Fortune 1000 firms shows favorable and apparently sustainable performance outcomes through greater use of analytics.
  7. Principles of Credible Communication
    Why does so much good research get underutilized, misinterpreted, or simply ignored?
  8. How Does Mobile Marketing Affect the Shoppers Journey?
    Targeted mobile promotions of three product categories increased unplanned spending by 16.1%.
  9. How Technology Can Create and Leverage Emotions: Insights for Marketing
    In pioneering research, Stanford’s Cliff Nass showed that people respond to technology with the social rules and expectations of human interactions.
  10. Why Do People Contribute Content to Twitter?
    People tweet to share information, but mostly they want to influence how others see them.

22 janvier 2014

L’economie de fonctionnalités et les nouveaux modes de consommation #Marketingthema

The collaborative consumption, ie, share a product (and pay) with other consumers, it is becoming an increasingly strong trend.

Is it true that the global recession has brought a cultural change when consuming? The trend seems to say yes. Increasingly, the society, especially nowadays with the irruption of digital culture, looks very closely at the costs and tries to look for options and services more economically competitive. The only possible way is then reduce the number of intermediaries that connects consumers with service providers. Thus, in recent years have proliferated multiple platforms and different portals that connect hundreds of users with same interests that meet in a more agile, efficient and economical way.

Everyone begins to notice that collaborative consumption is emerging in many parts of the globe. Beyond the implicit financial savings, anyone can find a “modus vivendi”, the philosophy of sharing, loan, rent and share as they are now more prominent and seem to follow a “trend” observed by many sociologists. The collective strength is reinventing how services are consumed and the Internet is partly “guilty” to create a more fluid market that facilitates the connection of people with common goals.

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20 janvier 2014

Logic, critical thinking, reasoning errors and stuff #Marketingthema

20 janvier 2014

Philosophy of science: Epistemology applied #Marketingthema