During the 1950s, Solomon Asch conducted and published a series of laboratory experiments that demonstrated the degree to which an individual’s own opinions are influenced by those of a majority group. Together, these experiments are recognized as the Asch conformity experiments or the Asch Paradigm. The methodology developed by Asch has been utilised by many researchers and the paradigm is in use in present day social psychology. The paradigm has been used to investigate the relationship between conformity and task importance, age, gender, and culture.
Quelles implications pour une telle expérience ?!
Conformité en entreprise du personnel ?
Conformité dans un secteur d’activité des pratiques ?
Conformité des consommateurs ? d’une génération ?