Marketing-Thema.com website aims to make available to researchers and marketing managers valuable resources, and accurate marketing information on topics related to this field.
The idea was born from the need to create a central and pedagogical research platform around concepts mainly directed towards phd candidates students and those who want to enrich their academic knowledge in marketing and are looking for new ideas.
The site offers three main streams for its guests:
1 – Academic research box : is an introduction teaching what makes academic research: What is a literature review? what is epistemology about ? How is the research today ? what status for researchers ? and whatchallenges are they facing ? what are the international organizations? Major theories and schools of thought, international ranking of academic peer reviewed journals, etc ….
2 – Marketing in Practice box: covers most of the concepts and practical tools often used in business through the classical pathway of marketing research, strategic and operational.
3 – Ressources & Tools : A youtube channel that combines the best available videos online, a calendar of key events in the marketing worldwide. Recommendations and evaluations of interesting software and their use, etc …
The website will be a mixture of French and English ressources,
Enjoy your visit, i hope hearing from you soon
Yassine EL Bouchikhi
Yassine.elbouchikhi @ gmail.com
002126 64 24 04 54