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Paris Sciences et Lettres (PSL), of which Paris-Dauphine is a founding member, is ranked as the best French university, and the only one of the top 50 of the Times Higher Education (THE), a world ranking of universities, published by The Times.

Muray, P. (1991). L’empire du bien. Belles lettres.

Une ode à l’esprit critique, contre l’empire des mots confisqués, du tout va bien, et contre l’uniformisation de la pensée et des masses, les travaux de Muray me rappellent un autre homme qui à fait le même constat à la fin de sa vie. Le Grand Levi-Strauss ! Nous vivons dans un monde qui n’accepte plus qu’on pense hors de son cadre et ils nous ont prévenu il y’a plus de 30 ans ! 

While a lot has been written about consumer-facing platforms like Facebook and Uber, the platform impact on business-to-business relationships has not been as extensively investigated. However, these “business platform models” are transforming the way how traditional businesses create value. Business platforms will reorganize a wide variety of markets, work arrangements, and ultimately value creation and capture.

Business platforms push productivity improvements beyond automation activities. The real value creation now comes from analyzing data. These platform dynamics force every business to rethink its approach to innovation, marketing, sales, product development, delivery, and customer engagement. Business and technology leaders need to prepare to platform dynamics for several reasons:

• Platforms change customer behavior and how businesses interact with customers. Business platforms will trigger radical changes to how we work, engage with customers, create value, and compete for the resulting profits. These business platforms offer companies fast access to scalable expertise at transparent cost and drive the much needed agility to quickly adjust customer experiences to changing requirements.

Full paper at Forrester here

Is this the new Aladdin 2019 movie? 😉

Recently, oscar winner Rami Malek refused to play Arab terrorist in new James Bond 25 and ruled out being cast as a religious fundamentalist or ideologically-driven villain. Indeed, countless movies, media programs have portrayed Arabs (and muslims in general) as loathsome lechers who terrorise, murder, and finally die in droves.  We need to rediscover back the great work of some great scholars like Edward W. Said and Jack Shaheen exposing in fascinating detail this appalling side of the Hollywood and mainstream media defamation machine to understand in a descriptive well documented fashion how the entertainment is not value free, but enforces a specific image with some undeclared political motives and agendas.

Said, E. W. (2008). Covering Islam: How the media and the experts determine how we see the rest of the world (Fully revised edition). Random House.

At the present time, i’m reading a great book called « l’islam imaginaire – The imaginary islam » written by  Thomas DELTOMBE and studying more than 40 years of mass media content in France portraying the muslim world in a very negative fashion to justify the policy of France toward it’s previous colonies and minorities. It’s the role of media experts, scholars, marketers to understand how this image is being built. Then, it’s the role of the political scientists, theologians, thinkers to reflect about the real motives of those who promote these mental constructions. 

Last wednesday, may the 22nd, i successfully defended my Ph.D thesis at Paris Dauphine University. A big thank you to everyone who has supported me in this journey. Many thanks to the distinguished jury members and supervisor for their very positive and encouraging comments.

Very happy also to know that the thesis will be nominated to compete for two prizes. Big thanks to my academic colleagues, my students and friends at #ParisDauphine, #ESSEC, #Neoma, hashtag#ISG, #ISC.