By Yassine El Bouchikhi
Sources used:
- ELMAR
- Conference alerts
- AFM marketing
- EMAC
- Calenda
Publicités
3 mars 2019
Upcoming marketing conferences deadlines & call for chapters (updated)
29 juillet 2019
L’Empire du bien de Philippe Muray
Muray, P. (1991). L’empire du bien. Belles lettres.
Une ode à l’esprit critique, contre l’empire des mots confisqués, du tout va bien, et contre l’uniformisation de la pensée et des masses, les travaux de Muray me rappellent un autre homme qui à fait le même constat à la fin de sa vie. Le Grand Levi-Strauss ! Nous vivons dans un monde qui n’accepte plus qu’on pense hors de son cadre et ils nous ont prévenu il y’a plus de 30 ans !
16 juillet 2019
Nature is a big library that we should learn to observe and mimic ! Copying nature is being at the edge of high tech. #Biomimicry_design
16 juillet 2019
#Forrester_Research Platforms Are The Foundation For New Value Creation
While a lot has been written about consumer-facing platforms like Facebook and Uber, the platform impact on business-to-business relationships has not been as extensively investigated. However, these “business platform models” are transforming the way how traditional businesses create value. Business platforms will reorganize a wide variety of markets, work arrangements, and ultimately value creation and capture.
Business platforms push productivity improvements beyond automation activities. The real value creation now comes from analyzing data. These platform dynamics force every business to rethink its approach to innovation, marketing, sales, product development, delivery, and customer engagement. Business and technology leaders need to prepare to platform dynamics for several reasons:
- Platforms change customer behavior and how businesses interact with customers. Business platforms will trigger radical changes to how we work, engage with customers, create value, and compete for the resulting profits. These business platforms offer companies fast access to scalable expertise at transparent cost and drive the much needed agility to quickly adjust customer experiences to changing requirements.
Full paper at Forrester here
16 juillet 2019
Introduction to LCA : Latent Class Analysis #Marketingthema
Latent class analysis (LCA) identifies unobservable subgroups within a population. We work to expand LCA models to allow scientists to better understand the impact of exposure to patterns of multiple risks, as well as the antecedents and consequences of complex behaviors, so that interventions can be tailored to target the subgroups that will benefit most.
Some statistical packages able to handle this analysis:
- Latent GOLD
- Mplus
- LEM (Free)
15 juillet 2019
How the Media Determine How We See the World? #Modern_Media_Warfare
Is this the new Aladdin 2019 movie? 😉
Recently, oscar winner Rami Malek refused to play Arab terrorist in new James Bond 25 and ruled out being cast as a religious fundamentalist or ideologically-driven villain. Indeed, countless movies, media programs have portrayed Arabs (and muslims in general) as loathsome lechers who terrorise, murder, and finally die in droves. We need to rediscover back the great work of some great scholars like Edward W. Said and Jack Shaheen exposing in fascinating detail this appalling side of the Hollywood and mainstream media defamation machine to understand in a descriptive well documented fashion how the entertainment is not value free, but enforces a specific image with some undeclared political motives and agendas.
Said, E. W. (2008). Covering Islam: How the media and the experts determine how we see the rest of the world (Fully revised edition). Random House.
At the present time, i’m reading a great book called « l’islam imaginaire – The imaginary islam » written by Thomas DELTOMBE and studying more than 40 years of mass media content in France portraying the muslim world in a very negative fashion to justify the policy of France toward it’s previous colonies and minorities. It’s the role of media experts, scholars, marketers to understand how this image is being built. Then, it’s the role of the political scientists, theologians, thinkers to reflect about the real motives of those who promote these mental constructions.
8 juillet 2019
Watch French research in real-time ! Live consultation of articles from several full-text electronic scientific journals and databases.
8 juillet 2019
Visualizing literature review using #VosViewer | Discover new links between authors, topics, keywords, domains, etc.
11 juin 2019
JASP 0.10 has been released #JASP
See the list here for all the analyses currently available in JASP. To find out how to perform certain analyses or how to use certain features.
31 mai 2019
The death of the theorist and the emergence of data and algorithms in digital social research
Computer software and data-processing algorithms are becoming an everyday part of Higher Education. How might this be affecting research in the social sciences and the formation of the professional identities of academics? Ben Williamson argues that these are important challenges for social science researchers in HE, asking us to consider how digital devices and infrastructures might be shaping our professional practices, knowledge production, and theories of the world.
Computer code, software and algorithms have sunk deep into what Nigel Thrift has described as the “technological unconscious” of our contemporary “lifeworld,” and are fast becoming part of the everyday backdrop to Higher Education. Academic research across the natural, human and social sciences is increasingly mediated and augmented by computer coded technologies. This is perhaps most obvious in the natural sciences and in developments such as the vast human genome database. As Geoffrey Bowker has argued, such databases are increasingly viewed as a challenge to the idea of the scientific paper (with its theoretical framework, hypothesis and long-form argumentation) as the “end result” of science:
28 mai 2019
IN-SHADOW, a Modern Odyssey: a bright short movie with a sharp criticism of the modern consumer society
In the Shadow: a powerful short film. An artistic work made up of dozens of animated paintings, and a sharp criticism of the consumerist society, it plunges us brutally into the neuroses of the modernity.
28 mai 2019
Interesting paper on how to identify potential mediators in ‘high-dimensional’ datasets
This paper is very interesting because i believe the future will be more inductive than deductive, datasets, will tell us the theory on how the world works through mining large datasets. The author uses an original method to identify the variables (columns) that have an impact on the dependent variable, without having the limitations related to the methods of structural equations that require a number of observations greater than the number of variables (sometimes the threshold recommended is 10 observations per variable in the file). This method is therefore an original contribution to understand how to look for mediators by making the data talk without any a priori!
Van Kesteren, E. J., & Oberski, D. L. (2019). Exploratory Mediation Analysis with Many Potential Mediators
The paper is available here : read
28 mai 2019
Ph.D thesis defended at Paris Dauphine University: accomplished :)
Last wednesday, may the 22nd, i successfully defended my Ph.D thesis at Paris Dauphine University. A big thank you to everyone who has supported me in this journey. Many thanks to the distinguished jury members and supervisor for their very positive and encouraging comments.
Very happy also to know that the thesis will be nominated to compete for two prizes. Big thanks to my academic colleagues, my students and friends at ParisDauphine, ESSEC, Neoma, hashtagISG, ISC.
23 mai 2019
Rap : PNL, un groupe expert en « brand content » by Samy Mansouri #PSL #Dauphine
Ademo et N.O.S., les deux frères de PNL, encore inconnus du grand public il y a cinq ans, semblent avoir brisé les clichés habituellement associés au rap. Finis les clips à la cité avec cascades en quad, odes à la violence et invectives misogynes. Leur troisième opus parle principalement d’amour familial et de réussite, non sans une touche de lassitude existentielle.
Tarik et Nabil Andrieu ont réussi à s’établir sur un marché musical éminemment concurrentiel, souvent excessivement normé, en développant une offre, une proposition de valeur et une stratégie marketing radicalement nouvelle et différenciante leur permettant de décrocher un disque de platine avec 100 000 ventes d’albums en seulement 5 jours.
Lire l’article complet sur : The conversation France
14 mai 2019
Death of the author? AI generated books and the production of scientific knowledge
Artificial Intelligence (AI) has been applied to an increasing number of creative tasks from the composition of music, to painting and more recently the creation of academic texts. Reflecting on this development Harry Collins, considers how we might understand AI in the context of academic writing and warns that we should not confuse the work of algorithms with tacit complex socially constructed forms of knowledge.
Apparently there are now academic books generated by artificial intelligence algorithms. An example just published by Springer Nature, and written by ‘Beta Writer’, is called Lithium-Ion Batteries: A Machine-Generated Summary of Current Research. I don’t know anything much about Lithium-Ion batteries, nor about how these algorithms work, but I do know something about scientific knowledge and the way it is generated. I have also written three books (without the aid of an algorithm) on artificial intelligence that draw on this knowledge, most recently: Artifictional Intelligence, Against humanity’s surrender to computers.
