19 avril 2020

Upcoming marketing conferences deadlines & call for chapters (updated)

By Yassine El Bouchikhi 

Sources used: 

  • Conference alerts
  • AFM marketing
  • EMAC
12 octobre 2021

Pentagon’s first software chief quit because China has already won global tech war

The Pentagon’s former software chief said he quit because China has already won the tech war guaranteeing global dominance — with some US government systems mere “kindergarten level” in comparison.

Nicolas Chaillan, 37, told the Financial Times on Sunday that there is “good reason to be angry” at the US failing to rise to China’s cyber threat, even fearing that it puts his children’s future at risk.

“We have no competing fighting chance against China in 15 to 20 years. Right now, it’s already a done deal; it is already over, in my opinion,” Nicolas Chaillan, 37, told the paper.

Chaillan — who was the Pentagon’s first chief software officer — said China will dominate the future of the world by controlling everything from media narratives to geopolitics.

More from the source

12 octobre 2021

Le rôle du marketing, c’est de stimuler votre frustration #BenoîtHeilbrunn

3 octobre 2021

Berkeley Initiative for Transparency in the Social Sciences (BITSS): Edward Miguel — The Scientific Ethos, Misconduct, and Transparency

30 septembre 2021

Even the smart financial tycoon Ray Dalio understand that the world power has already shifted to Asia! #TheChangingWorldOrder

Dalio, R. (2020). The Changing World Order: Why Nations Succeed and Fail. Avid Reader Press/Simon & Schuster.
27 septembre 2021

Connecting research to policy is complex, unpredictable and time consuming – so should we expect academics to do it on their own? #LSE

An Economic Definition of Value - Rockbridge

By: Jenny Bird

Earlier in the year the chief executive of UKRI, Dame Ottoline Leyser, argued that a research culture that prizes the figure of the ‘lone genius’ has stifled productive collaboration. Drawing on the experience of UCL’s Faculty of Engineering Sciences Policy Impact UnitJenny Bird discusses five reasons that can make it difficult for individual academics to engage in the policymaking process and suggests that dedicated policy units present an important mechanism for supporting both learning about and increasing the impact of academic research on policy.

While there is a broad consensus among the policy studies community about what makes for effective policy engagement, studies have also shown that these insights are rarely drawn upon by funders and researchers seeking to influence change.

But there is less in the literature about why this is the case. What stops researchers from providing clear, relevant and reliable research evidence at the right time and in the right way? And why is it so hard for many researchers to build up lasting relationships with policymakers?

Two years ago, UCL’s Faculty of Engineering Sciences established a Policy Impact Unit to collaborate with researchers and help improve policy engagement activities.  Here is what we have learned from our experience so far about the barriers that stop academics from putting advice in to practice.

Effective engagement requires more than generic communication: specialist knowledge and skills are needed.

Read more from the source article

27 septembre 2021

To understand the economic life and geopolitical major shifts, it’s necessary to understand what is the Petrodollar monetary order! The imperial convergence between the hidden messianic atlanto-zionist agenda and the Bretton-woods monetary order seems to be coming to an end!

23 septembre 2021

How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior

23 septembre 2021

Depuis 50 ans nous suivons le scénario « Business as usual » vers un effondrement – Arthur Keller

System Dynamics - Tool/Concept/Definition
Limits to Growth: The 30-Year Update (English Edition) - eBooks em Inglês  na Amazon.com.br
Meadows, D., & Randers, J. (2012). The limits to growth: the 30-year update. Routledge.
23 septembre 2021

Le goût du moche : c’est tendance [Ghislain Deslandes]

21 septembre 2021

Third world failed states, vassal regimes with no sovereignty, collapsing civilizations share in common an obsessive tendency towards policing voices, ideas & opinions! Intellectual boldness, freedom of conscience & cultural emancipation from the dominant narrative are the unique way of salvation for mankind! #OMNIS451

« For we are opposed around the world
By a monolithic and ruthless conspiracy
That relies primarily
On covert means for expanding
Its sphere of influence
On infiltration instead of invasion
On subversion instead of elections
On intimidation instead of free choice
On guerrillas by night
Instead of armies by day it is a system which has conscripted
Vast human and material resources
Into the building
Of a tightly-knit, highly efficient
Machine that combines military, diplomatic
Intelligence, economic, scientific
And political operations.
Its preparations are concealed
Not published.
Its mistakes are buried

Not headlined.
Its dissenters are silenced, not praised
. »

20 septembre 2021

Is digitalization a form of ultimate physical dispossession? Fahrenheit 451 or when a fictional movie turns out to be a premonitory documentary about the final stages of cultural hegemony! No paper, everything will be in electronic impulses and every idea can be promoted/banned at will by the system owners

Gramsci in Lebanon: Analyzing the Powerful('s) Ideology - New Politics
Fahrenheit 451: A Novel | Amazon.com.br
20 septembre 2021

François Burgat, l’un des derniers universitaires et intellectuels francais vraiment independant et sincerement courageux ! « Les musulmans qui adoptent une posture/discours critique sont criminalisés »

20 septembre 2021

Soft Power: Comment Quatre Pays Dominent le Monde ? Conquerir les esprits et les coeurs est l’activite la plus pertinente que peut mener un etat intelligent ! Contenu culturel, Universites, Art, Litterature, Economie, une vision geostrategique, etc. ! Voici le vrai terrain de competition mondiale !

Soft power superpowers: learnings from the Brand Finance Global Soft Power  Index | City Nation Place
18 septembre 2021

29 visually striking martech stack illustrations from the 2021 Stackie Awards


Every year, when the entries to the Stackie Awards flow in, I feel like the kid in A Christmas Story, excitedly opening up that present he’d be dreaming of. I am always delighted and inspired by the creative ways marketing teams visually represent their stacks — and so immensely grateful that they were willing to share them with our community.

This year, we had 29 beautifully illustrated martech stacks sent in.

29 Martech Stacks from the 2021 MarTech Stackie Awards

They included several returning contributors from previous years, such as BrighttailJuniper NetworksLocalActPitchBookPhilipsProgressSargento, and SAS. These are great because they provide a glimpse into the evolution of stacks at these companies.

But we also had new contributors including AutodeskBetwayItaú UnibancoLyra HealthMerkleQuest DiagnosticsUnderworksUnited Healthcare, and Verizon. I love the diverse range of companies and industries these entries represent.

In addition to providing valuable insight to the martech community, these contributors raised $2,900 for the non-profit COOP Careers, which helps underemployed college graduates gain digital skills and experience. The MarTech Conference donated $100 on behalf of each entry to The Stackies.

You can download a free PDF of all 29 martech stacks here.

Source from here

17 septembre 2021

Better Marketing for a Better World: An Invitation