Marketing-Thema.com

‘Our organizations are flooded with empty talk. We are constantly « going forward » to lands of « deliverables, » stopping off on the « journey » to « drill down » into « best practice. » Being an expert at using management speak has become more important in corporate life than delivering long lasting results. The upshot is that meaningless corporate jargon is killing our organizations. In this book, management scholar Andre Spicer argues we need to call this empty talk what it is: bullshit. The book looks at how organizations have become vast machines for manufacturing, distributing and consuming bullshit. It follows how the meaningless language of management has spread through schools, NGOs, politics and the media. Business Bullshit shows you how to spot business bullshit, considers why it is so popular, and outlines the impact it has on organizations and the people who work there. It also outlines what we can do to minimise bullshit at work. The author makes a case for why organizations need to avoid empty talk and reconnect with core activities. This provocative, lucid book is essential reading for professionals, researchers and managers.’

This great book reminds me Franck Lepage critical work about the manufacturing of positive words to hide the corporate agenda. A brilliant mind who is quite critical about how the business world perverts the vocabulary and creates an Orwellian positive terminology and impeaches us from focusing on the essential. Other french authors addressed this approach like Eric Hazan with his ground breaking book LQR, we have also the great book the empire of good (l’empire du bien) written by Phlippe Muray, and also the extensive work of the french sociologist Luc Boltanski about how the word hierarchy disappeared from the management books in the last 20 years and was replaced by consensual words like cooperation, participation, projects, etc… So do we live in a world where hierarchy doesn’t exist anymore? No! but it’s not in the ‘Zeitgeist’ to make people think about it. The perception is more important than reality and everything starts with the building blocks of our ideas (i.e: our words)! You can find here a list of all these great books: 

Spicer, A. (2017). Business bullshit. Routledge.

Hazan, É. (2006). LQR: la propagande du quotidien. Raisons d’agir.

Muray, P. (1991). L’empire du bien. Belles lettres.

Boltanski, L., & Chiapello, E. (2005). The new spirit of capitalism. International journal of politics, culture, and society, 18(3-4), 161-188.

YB

The humorist version of it in french and english! Time to stop the conceptual inflation and focus on methods and a concise vocabulary!

Some of the best resources monitoring and pushing toward better practices in science and more transparency: 

• https://curatescience.org/app/ – Curate Science is a unified curation system and platform to verify that research is transparent and credible.
• https://retractionwatch.com/ – Tracking retractions
• https://statmodeling.stat.columbia.edu/ – Statistical Modeling, Causal Inference, and Social Science
• https://www.psychologicalscience.org/members/new-statistics – The new statistics by Geoff cumming
• https://www.bitss.org/  Berkeley Initiative for Transparency in the Social Sciences (you can click on the image below to access the resources and initiatives listed by Berkeley to make the research more reliable and credible)

The 17 sustainable development goals (SDGs) to transform our world:

GOAL 1: No Poverty

GOAL 2: Zero Hunger

GOAL 3: Good Health and Well-being

GOAL 4: Quality Education

GOAL 5: Gender Equality

GOAL 6: Clean Water and Sanitation

GOAL 7: Affordable and Clean Energy

GOAL 8: Decent Work and Economic Growth

GOAL 9: Industry, Innovation and Infrastructure

GOAL 10: Reduced Inequality

GOAL 11: Sustainable Cities and Communities

GOAL 12: Responsible Consumption and Production

GOAL 13: Climate Action

GOAL 14: Life Below Water

GOAL 15: Life on Land

GOAL 16: Peace and Justice Strong Institutions

GOAL 17: Partnerships to achieve the Goal

Une facon amusante et positive de critiquer le système consumériste actuel et ses derives. L’eglise de la tres sainte consommation … a consommer sans moderation !

Creating the best possible logo? An avatar based on the preferences of your consumers? The best combination of features for you product? The content with the best likelihood to become viral? The best description for your products that will maximize the conversion rates? And all of that automated? YES, it’s possible!

Generative modeling can identify the distribution of data and generate something similar or with the same proprieties, for example an image, a text, a sequence for music, etc… applications are infinite … this technology allows companies to mimic and automate CREATIVITY! This is why it’s a big revolution!

YB