By Yassine El Bouchikhi
Sources used:
- ELMAR
- Conference alerts
- AFM marketing
- EMAC
3 mars 2019
Upcoming marketing conferences deadlines & call for chapters (updated)
5 octobre 2019
Dance of the p Values & reporting intevals by Geoff Cumming
Cumming, Geoff. Understanding the new statistics: Effect sizes, confidence intervals, and meta-analysis. Routledge, 2013.
18 septembre 2019
PSL ranked as the best French university of the Times Higher Education #Ranking2020! #Proud2BeDauphine
Paris Sciences et Lettres (PSL), of which Paris-Dauphine is a founding member, is ranked as the best French university, and the only one of the top 50 of the Times Higher Education (THE), a world ranking of universities, published by The Times.
29 juillet 2019
L’Empire du bien de Philippe Muray
Muray, P. (1991). L’empire du bien. Belles lettres.
Une ode à l’esprit critique, contre l’empire des mots confisqués, du tout va bien, et contre l’uniformisation de la pensée et des masses, les travaux de Muray me rappellent un autre homme qui à fait le même constat à la fin de sa vie. Le Grand Levi-Strauss ! Nous vivons dans un monde qui n’accepte plus qu’on pense hors de son cadre et ils nous ont prévenu il y’a plus de 30 ans !
16 juillet 2019
Nature is a big library that we should learn to observe and mimic ! Copying nature is being at the edge of high tech. #Biomimicry_design
16 juillet 2019
#Forrester_Research Platforms Are The Foundation For New Value Creation
While a lot has been written about consumer-facing platforms like Facebook and Uber, the platform impact on business-to-business relationships has not been as extensively investigated. However, these “business platform models” are transforming the way how traditional businesses create value. Business platforms will reorganize a wide variety of markets, work arrangements, and ultimately value creation and capture.
Business platforms push productivity improvements beyond automation activities. The real value creation now comes from analyzing data. These platform dynamics force every business to rethink its approach to innovation, marketing, sales, product development, delivery, and customer engagement. Business and technology leaders need to prepare to platform dynamics for several reasons:
- Platforms change customer behavior and how businesses interact with customers. Business platforms will trigger radical changes to how we work, engage with customers, create value, and compete for the resulting profits. These business platforms offer companies fast access to scalable expertise at transparent cost and drive the much needed agility to quickly adjust customer experiences to changing requirements.
Full paper at Forrester here
16 juillet 2019
Introduction to LCA : Latent Class Analysis #Marketingthema
Latent class analysis (LCA) identifies unobservable subgroups within a population. We work to expand LCA models to allow scientists to better understand the impact of exposure to patterns of multiple risks, as well as the antecedents and consequences of complex behaviors, so that interventions can be tailored to target the subgroups that will benefit most.
Some statistical packages able to handle this analysis:
- Latent GOLD
- Mplus
- LEM (Free)
8 juillet 2019
Watch French research in real-time ! Live consultation of articles from several full-text electronic scientific journals and databases.
8 juillet 2019
Visualizing literature review using #VosViewer | Discover new links between authors, topics, keywords, domains, etc.
11 juin 2019
JASP 0.10 has been released #JASP
See the list here for all the analyses currently available in JASP. To find out how to perform certain analyses or how to use certain features.
31 mai 2019
The death of the theorist and the emergence of data and algorithms in digital social research
Computer software and data-processing algorithms are becoming an everyday part of Higher Education. How might this be affecting research in the social sciences and the formation of the professional identities of academics? Ben Williamson argues that these are important challenges for social science researchers in HE, asking us to consider how digital devices and infrastructures might be shaping our professional practices, knowledge production, and theories of the world.
Computer code, software and algorithms have sunk deep into what Nigel Thrift has described as the “technological unconscious” of our contemporary “lifeworld,” and are fast becoming part of the everyday backdrop to Higher Education. Academic research across the natural, human and social sciences is increasingly mediated and augmented by computer coded technologies. This is perhaps most obvious in the natural sciences and in developments such as the vast human genome database. As Geoffrey Bowker has argued, such databases are increasingly viewed as a challenge to the idea of the scientific paper (with its theoretical framework, hypothesis and long-form argumentation) as the “end result” of science:
28 mai 2019
IN-SHADOW, a Modern Odyssey: a bright short movie with a sharp criticism of the modern consumer society
In the Shadow: a powerful short film. An artistic work made up of dozens of animated paintings, and a sharp criticism of the consumerist society, it plunges us brutally into the neuroses of the modernity.
