3 mars 2019

Upcoming marketing conferences deadlines & call for chapters (updated)

By Yassine El Bouchikhi 

Sources used: 

  • ELMAR
  • Conference alerts
  • AFM marketing
  • EMAC
14 novembre 2019

Webinar: Using Text for Marketing Insight #AMA

14 novembre 2019

Getting Beyond the Obvious: Finding Real Insight in a World Overflowing with Data

5 octobre 2019

Dance of the p Values & reporting intevals by Geoff Cumming

Cumming, Geoff. Understanding the new statistics: Effect sizes, confidence intervals, and meta-analysis. Routledge, 2013.

18 septembre 2019

PSL ranked as the best French university of the Times Higher Education #Ranking2020! #Proud2BeDauphine

Paris Sciences et Lettres (PSL), of which Paris-Dauphine is a founding member, is ranked as the best French university, and the only one of the top 50 of the Times Higher Education (THE), a world ranking of universities, published by The Times.

 

3 août 2019

Slow lifestyle trend is the future: living simple, with land, animals and peace of mind. #SlowFood #SlowPhilosophy #SlowTourism

 

 

 

29 juillet 2019

L’Empire du bien de Philippe Muray

Muray, P. (1991). L’empire du bien. Belles lettres.

Une ode à l’esprit critique, contre l’empire des mots confisqués, du tout va bien, et contre l’uniformisation de la pensée et des masses, les travaux de Muray me rappellent un autre homme qui à fait le même constat à la fin de sa vie. Le Grand Levi-Strauss ! Nous vivons dans un monde qui n’accepte plus qu’on pense hors de son cadre et ils nous ont prévenu il y’a plus de 30 ans ! 

16 juillet 2019

Nature is a big library that we should learn to observe and mimic ! Copying nature is being at the edge of high tech. #Biomimicry_design

 

16 juillet 2019

#Forrester_Research Platforms Are The Foundation For New Value Creation

While a lot has been written about consumer-facing platforms like Facebook and Uber, the platform impact on business-to-business relationships has not been as extensively investigated. However, these “business platform models” are transforming the way how traditional businesses create value. Business platforms will reorganize a wide variety of markets, work arrangements, and ultimately value creation and capture.

Business platforms push productivity improvements beyond automation activities. The real value creation now comes from analyzing data. These platform dynamics force every business to rethink its approach to innovation, marketing, sales, product development, delivery, and customer engagement. Business and technology leaders need to prepare to platform dynamics for several reasons:

  • Platforms change customer behavior and how businesses interact with customers. Business platforms will trigger radical changes to how we work, engage with customers, create value, and compete for the resulting profits. These business platforms offer companies fast access to scalable expertise at transparent cost and drive the much needed agility to quickly adjust customer experiences to changing requirements.

Full paper at Forrester here

16 juillet 2019

Introduction to LCA : Latent Class Analysis #Marketingthema

Latent class analysis (LCA) identifies unobservable subgroups within a population. We work to expand LCA models to allow scientists to better understand the impact of exposure to patterns of multiple risks, as well as the antecedents and consequences of complex behaviors, so that interventions can be tailored to target the subgroups that will benefit most.

Read more here

Some statistical packages able to handle this analysis: 

8 juillet 2019

Watch French research in real-time ! Live consultation of articles from several full-text electronic scientific journals and databases.

You can click on the picture or this link to watch the magic happening in real-time

8 juillet 2019

Visualizing literature review using #VosViewer | Discover new links between authors, topics, keywords, domains, etc.

 

 

Source : https://www.vosviewer.com/getting-started

 

11 juin 2019

JASP 0.10 has been released #JASP

See the list here for all the analyses currently available in JASP. To find out how to perform certain analyses or how to use certain features.

31 mai 2019

The death of the theorist and the emergence of data and algorithms in digital social research

Computer software and data-processing algorithms are becoming an everyday part of Higher Education. How might this be affecting research in the social sciences and the formation of the professional identities of academics? Ben Williamson argues that these are important challenges for social science researchers in HE, asking us to consider how digital devices and infrastructures might be shaping our professional practices, knowledge production, and theories of the world.

Computer code, software and algorithms have sunk deep into what Nigel Thrift has described as the “technological unconscious” of our contemporary “lifeworld,” and are fast becoming part of the everyday backdrop to Higher Education. Academic research across the natural, human and social sciences is increasingly mediated and augmented by computer coded technologies. This is perhaps most obvious in the natural sciences and in developments such as the vast human genome database. As Geoffrey Bowker has argued, such databases are increasingly viewed as a challenge to the idea of the scientific paper (with its theoretical framework, hypothesis and long-form argumentation) as the “end result” of science:

Source

28 mai 2019

IN-SHADOW, a Modern Odyssey: a bright short movie with a sharp criticism of the modern consumer society

In the Shadow: a powerful short film. An artistic work made up of dozens of animated paintings, and a sharp criticism of the consumerist society, it plunges us brutally into the neuroses of the modernity.

28 mai 2019

Interesting paper on how to identify potential mediators in ‘high-dimensional’ datasets

This paper is very interesting because i believe the future will be more inductive than deductive, datasets, will tell us the theory on how the world works through mining large datasets. The author uses an original method to identify the variables (columns) that have an impact on the dependent variable, without having the limitations related to the methods of structural equations that require a number of observations greater than the number of variables (sometimes the threshold recommended is 10 observations per variable in the file). This method is therefore an original contribution to understand how to look for mediators by making the data talk without any a priori!

Van Kesteren, E. J., & Oberski, D. L. (2019). Exploratory Mediation Analysis with Many Potential Mediators

The paper is available here : read