18 juin 2018

Science is in a reproducibility crisis – how do we resolve it?

par marketingthema

Publish or perish: Scientists are not given incentives to replicate others’ results, and even when they do so on their own steam, negative findings often go unpublished… this is not science nor research! this is a spectacle! Pusblish or perish culture generates PUBLISH AND PERISH results

Over the past few years, there has been a growing awareness that many experimentally established “facts” don’t seem to hold up to repeated investigation.

This was highlighted in a 2010 article in the New Yorker entitled The Truth Wears Off and since then, there have been many popular press accounts of different aspects of science’s current reproducibility crisis.

These include an exposé of the increasing number of retractions by scientific journals and damning demonstrations of failures to replicate high profile studies.

Articles in recent days have discussed how the majority of scientists might be more interested in funding and fame than “truth” and…..

More here

12 juin 2018

We support #Morocco2026 ! Discover our vision for a compact, innovative and passionate FIFA World Cup 🏆 #TogetherForOneGoal 🙌

par marketingthema

We support Morocco 2026! Our beautifull country with it’s rich history

10 juin 2018

Propaganda – La fabrique du consentement #ARTE #BERNAYS

par marketingthema

Comment influencer les foules ? À travers la figure d’Edward Bernays (1891-1995), l’un des inventeurs du marketing et l’auteur de « Propaganda », un passionnant décryptage des méthodes de la « fabrique du consentement ». Si les techniques de persuasion des masses apparaissent en Europe à la fin du XIXe siècle pour lutter contre les révoltes ouvrières, elles sont développées aux États-Unis pour convaincre les Américains de s’engager dans la Première Guerre mondiale.

Lire la suite

5 juin 2018


par marketingthema

Here are some recommended readings for this very important and central topic, this system is not sustainable, it’s not a question of if BUT when? and it seems to be very close : 


24 mai 2018

2018-2020 Research Priorities by Marketing Science Institute

par marketingthema

Every two years, the Marketing Science Institute asks every MSI member company Trustee to provide input to help set priorities for the research that will guide activities for the next few years.

These priorities enable the Marketing Science Institute to engage in its most critical mission: aligning marketing science and practice in order to create materially better outcomes for marketers and the customers they serve.

2018-2020 Research Priorities

  1. Cultivating the Customer Asset
  2. The Evolving Landscape of Martech and Advertising
  3. The Rise of Omnichannel Promotion and Distribution
  4. Capturing Information to Fuel Growth
  5. Organizing for Marketing Agility

You can download the PDF file here 

20 mai 2018

Second-generation p-values: Improved rigor, reproducibility, & transparency in statistical analyses

par marketingthema

Statisticians often try to come up with alternatives to p-values. Here’s a recent attempt called ‘second generation p-values’.

Verifying that a statistically significant result is scientifically meaningful is not only good scientific practice, it is a natural way to control the Type I error rate. Here we introduce a novel extension of the p-value—a second-generation p-value (pδ)–that formally accounts for scientific relevance and leverages this natural Type I Error control. The approach relies on a pre-specified interval null hypothesis that represents the collection of effect sizes that are scientifically uninteresting or are practically null. The second-generation p-value is the proportion of data-supported hypotheses that are also null hypotheses. As such, second-generation p-values indicate when the data are compatible with null hypotheses (pδ = 1), or with alternative hypotheses (pδ = 0), or when the data are inconclusive (0 < pδ < 1). Moreover, second-generation p-values provide a proper scientific adjustment for multiple comparisons and reduce false discovery rates. This is an advance for environments rich in data, where traditional p-value adjustments are needlessly punitive. Second-generation p-values promote transparency, rigor and reproducibility of scientific results by a priorispecifying which candidate hypotheses are practically meaningful and by providing a more reliable statistical summary of when the data are compatible with alternative or null hypotheses.


20 mai 2018

How Blockchain Technology Changes Marketing by Marketing Science Institute

par marketingthema

18 mai 2018

The Scientific Paper Is Obsolete Here’s what’s next.

par marketingthema

The scientific paper—the actual form of it—was one of the enabling inventions of modernity. Before it was developed in the 1600s, results were communicated privately in letters, ephemerally in lectures, or all at once in books. There was no public forum for incremental advances. By making room for reports of single experiments or minor technical advances, journals made the chaos of science accretive. Scientists from that point forward became like the social insects: They made their progress steadily, as a buzzing mass.

The earliest papers were in some ways more readable than papers are today. They were less specialized, more direct, shorter, and far less formal. Calculus had only just been invented. Entire data sets could fit in a table on a single page. What little “computation” contributed to the results was done by hand and could be verified in the same way.

More here

20 avril 2018

The future of valuable #Research goes through replications! The great idea behind #curatescience.org

par marketingthema

Scientists can only rely on an empirical finding if it is credible. In science, a credible finding is one that has (at minimum) repeatedly survived good faith attempts at proving it wrong along 3 dimensions: (1) method/data transparency, (2) analytic reproducibility/robustness, and (3) effect replicability. Curate Science is a platform to crowdsource the credibility of empirical research by curating its transparencyreproducibility/robustness, and replicability for cognitive and social psychology published literature.

The website curate science offers a searchable table of N=1,058 replications of 168 effects, this allows researchers to build reliable theoritical frameworks and test interesting theories. Can this idea inspire our friends in AMA, ACR, EMAC and in marketing research community? This will be a great idea …

5 avril 2018

Great paper on #JCR this quarter about Automated Text Analysis for Consumer Research

par marketingthema


The amount of digital text available for analysis by consumer researchers has risen dramatically. Consumer discussions on the internet, product reviews, and digital archives of news articles and press releases are just a few potential sources for insights about consumer attitudes, interaction, and culture. Drawing from linguistic theory and methods, this article presents an overview of automated text analysis, providing integration of linguistic theory with constructs commonly used in consumer research, guidance for choosing amongst methods, and advice for resolving sampling and statistical issues unique to text analysis. We argue that although automated text analysis cannot be used to study all phenomena, it is a useful tool for examining patterns in text that neither researchers nor consumers can detect unaided. Text analysis can be used to examine psychological and sociological constructs in consumer-produced digital text by enabling discovery or by providing ecological validity.


Ashlee Humphreys, Rebecca Jen-Hui Wang; Automated Text Analysis for Consumer Research, Journal of Consumer Research, Volume 44, Issue 6, 1 April 2018, Pages 1274–1306, https://doi.org/10.1093/jcr/ucx104

10 mars 2018

Cruello – J’adore j’adore ! (MagiCJacK)! #Luxury is an industry that should question it’s ethics

par marketingthema

Grinçant et sans concession : le dernier clip de Maxime Ginolin, alias MagiC JacK, a le mérite de mettre les pieds dans le plat en caricaturant l’hypocrisie d’une part de l’industrie de la mode qui aurait encore recours à la fourrure pour confectionner leurs lignes de vêtements. La question est pourtant légitime : à l’heure où la production de fourrure repose sur une industrialisation des méthodes dont les conséquences catastrophiques pour les animaux sont désormais bien connues à force d’enquêtes et de caméras cachées, comment justifier la souffrance et la violence que subissent ces êtres vivants dans les élevages ?

Source, read more here

18 janvier 2018

Les mots les plus recherchés en 2017 sur Google !

par marketingthema

18 janvier 2018

Looking for new trends? #trendhunter is a great source to use for teaching and/or innovation

par marketingthema

TrendHunter.com is the world’s largest, most popular trend community. A great ressources if you want to better understand the key trends emerging and have new ideas. I use it as a ressource in my courses to help students choose innovations they can work on for their projects and marketing approach, and to spot new consumer behaviours. This also can inspire academics for some research topics in consumption phenomena. The marketing professionals can also find ideas for their business and monitor the market evolution. A great ressource, and above all it’s for free 😉


3 décembre 2017

The PROCESS macro for SPSS and SAS version 3.0 is released! #Hayes #Mediation #Moderation

par marketingthema

Introduction to Mediation, Moderation, and Conditional Process Analysis describes the foundation of mediation and moderation analysis as well as their analytical integration in the form of « conditional process analysis », with a focus onPROCESS version 3 for SPSS and SAS (#processmacro) as the tool for implementing the methods discussed.   Available as both an e-book and in print form, it is published by TheGuilford Press in their Methodology in the Social Sciences series.

Download V3.0 available here

25 novembre 2017

Happiness & consumption society by #SteveCutts #ShortAnimation

par marketingthema

The story of a rodents unrelenting quest for happiness and fulfillment.