3 mars 2019

Upcoming marketing conferences deadlines & call for chapters (updated)

By Yassine El Bouchikhi 

Sources used: 

  • ELMAR
  • Conference alerts
  • AFM marketing
  • EMAC
  • Calenda
Publicités
18 septembre 2019

PSL ranked as the best French university of the Times Higher Education #Ranking2020! #Proud2BeDauphine

Paris Sciences et Lettres (PSL), of which Paris-Dauphine is a founding member, is ranked as the best French university, and the only one of the top 50 of the Times Higher Education (THE), a world ranking of universities, published by The Times.

 

3 août 2019

Slow lifestyle trend is the future: living simple, with land, animals and peace of mind. #SlowFood #SlowPhilosophy #SlowTourism

 

 

 

29 juillet 2019

L’Empire du bien de Philippe Muray

Muray, P. (1991). L’empire du bien. Belles lettres.

Une ode à l’esprit critique, contre l’empire des mots confisqués, du tout va bien, et contre l’uniformisation de la pensée et des masses, les travaux de Muray me rappellent un autre homme qui à fait le même constat à la fin de sa vie. Le Grand Levi-Strauss ! Nous vivons dans un monde qui n’accepte plus qu’on pense hors de son cadre et ils nous ont prévenu il y’a plus de 30 ans ! 

16 juillet 2019

Nature is a big library that we should learn to observe and mimic ! Copying nature is being at the edge of high tech. #Biomimicry_design

 

16 juillet 2019

#Forrester_Research Platforms Are The Foundation For New Value Creation

While a lot has been written about consumer-facing platforms like Facebook and Uber, the platform impact on business-to-business relationships has not been as extensively investigated. However, these “business platform models” are transforming the way how traditional businesses create value. Business platforms will reorganize a wide variety of markets, work arrangements, and ultimately value creation and capture.

Business platforms push productivity improvements beyond automation activities. The real value creation now comes from analyzing data. These platform dynamics force every business to rethink its approach to innovation, marketing, sales, product development, delivery, and customer engagement. Business and technology leaders need to prepare to platform dynamics for several reasons:

  • Platforms change customer behavior and how businesses interact with customers. Business platforms will trigger radical changes to how we work, engage with customers, create value, and compete for the resulting profits. These business platforms offer companies fast access to scalable expertise at transparent cost and drive the much needed agility to quickly adjust customer experiences to changing requirements.

Full paper at Forrester here

16 juillet 2019

Introduction to LCA : Latent Class Analysis #Marketingthema

Latent class analysis (LCA) identifies unobservable subgroups within a population. We work to expand LCA models to allow scientists to better understand the impact of exposure to patterns of multiple risks, as well as the antecedents and consequences of complex behaviors, so that interventions can be tailored to target the subgroups that will benefit most.

Read more here

Some statistical packages able to handle this analysis: 

15 juillet 2019

How the Media Determine How We See the World? #Modern_Media_Warfare

Is this the new Aladdin 2019 movie? 😉

Recently, oscar winner Rami Malek refused to play Arab terrorist in new James Bond 25 and ruled out being cast as a religious fundamentalist or ideologically-driven villain. Indeed, countless movies, media programs have portrayed Arabs (and muslims in general) as loathsome lechers who terrorise, murder, and finally die in droves.  We need to rediscover back the great work of some great scholars like Edward W. Said and Jack Shaheen exposing in fascinating detail this appalling side of the Hollywood and mainstream media defamation machine to understand in a descriptive well documented fashion how the entertainment is not value free, but enforces a specific image with some undeclared political motives and agendas.

Said, E. W. (2008). Covering Islam: How the media and the experts determine how we see the rest of the world (Fully revised edition). Random House.

At the present time, i’m reading a great book called « l’islam imaginaire – The imaginary islam » written by  Thomas DELTOMBE and studying more than 40 years of mass media content in France portraying the muslim world in a very negative fashion to justify the policy of France toward it’s previous colonies and minorities. It’s the role of media experts, scholars, marketers to understand how this image is being built. Then, it’s the role of the political scientists, theologians, thinkers to reflect about the real motives of those who promote these mental constructions. 

 

 

 

8 juillet 2019

Watch French research in real-time ! Live consultation of articles from several full-text electronic scientific journals and databases.

You can click on the picture or this link to watch the magic happening in real-time

8 juillet 2019

Visualizing literature review using #VosViewer | Discover new links between authors, topics, keywords, domains, etc.

 

 

Source : https://www.vosviewer.com/getting-started

 

11 juin 2019

JASP 0.10 has been released #JASP

See the list here for all the analyses currently available in JASP. To find out how to perform certain analyses or how to use certain features.

31 mai 2019

The death of the theorist and the emergence of data and algorithms in digital social research

Computer software and data-processing algorithms are becoming an everyday part of Higher Education. How might this be affecting research in the social sciences and the formation of the professional identities of academics? Ben Williamson argues that these are important challenges for social science researchers in HE, asking us to consider how digital devices and infrastructures might be shaping our professional practices, knowledge production, and theories of the world.

Computer code, software and algorithms have sunk deep into what Nigel Thrift has described as the “technological unconscious” of our contemporary “lifeworld,” and are fast becoming part of the everyday backdrop to Higher Education. Academic research across the natural, human and social sciences is increasingly mediated and augmented by computer coded technologies. This is perhaps most obvious in the natural sciences and in developments such as the vast human genome database. As Geoffrey Bowker has argued, such databases are increasingly viewed as a challenge to the idea of the scientific paper (with its theoretical framework, hypothesis and long-form argumentation) as the “end result” of science:

Source

28 mai 2019

IN-SHADOW, a Modern Odyssey: a bright short movie with a sharp criticism of the modern consumer society

In the Shadow: a powerful short film. An artistic work made up of dozens of animated paintings, and a sharp criticism of the consumerist society, it plunges us brutally into the neuroses of the modernity.

28 mai 2019

Interesting paper on how to identify potential mediators in ‘high-dimensional’ datasets

This paper is very interesting because i believe the future will be more inductive than deductive, datasets, will tell us the theory on how the world works through mining large datasets. The author uses an original method to identify the variables (columns) that have an impact on the dependent variable, without having the limitations related to the methods of structural equations that require a number of observations greater than the number of variables (sometimes the threshold recommended is 10 observations per variable in the file). This method is therefore an original contribution to understand how to look for mediators by making the data talk without any a priori!

Van Kesteren, E. J., & Oberski, D. L. (2019). Exploratory Mediation Analysis with Many Potential Mediators

The paper is available here : read 

28 mai 2019

Ph.D thesis defended at Paris Dauphine University: accomplished :)

Last wednesday, may the 22nd, i successfully defended my Ph.D thesis at Paris Dauphine University. A big thank you to everyone who has supported me in this journey. Many thanks to the distinguished jury members and supervisor for their very positive and encouraging comments.

Very happy also to know that the thesis will be nominated to compete for two prizes. Big thanks to my academic colleagues, my students and friends at ParisDauphine, ESSEC, Neoma, hashtagISG, ISC.

23 mai 2019

Rap : PNL, un groupe expert en « brand content » by Samy Mansouri #PSL #Dauphine

Ademo et N.O.S., les deux frères de PNL, encore inconnus du grand public il y a cinq ans, semblent avoir brisé les clichés habituellement associés au rap. Finis les clips à la cité avec cascades en quad, odes à la violence et invectives misogynes. Leur troisième opus parle principalement d’amour familial et de réussite, non sans une touche de lassitude existentielle.

Tarik et Nabil Andrieu ont réussi à s’établir sur un marché musical éminemment concurrentiel, souvent excessivement normé, en développant une offre, une proposition de valeur et une stratégie marketing radicalement nouvelle et différenciante leur permettant de décrocher un disque de platine avec 100 000 ventes d’albums en seulement 5 jours.

Lire l’article complet sur : The conversation France