Marketing Science Institute (2018), “Research Priorities 2018-2020” Cambridge, Mass.: Marketing Science Institute.
Publicités
7 septembre 2018
Why academic Writing in Knitr & R markdown is the new trend? #Reproductible_Research #MarketingThema
In these videos, the authors explain the advantages of academic writing in plain text using markdown syntax. they also give a live demonstration of how writing in markdown works.
24 août 2018
In praise of Evidence Based Research: How even Top Tier university researchers are getting mistakes published & reviewers not spotting it
Professor Andrew Gelman presented at the 7th ESRC Research Methods Festival, 5-7 July 2016, University of Bath
Using previous research is important, but do we ever aknowledge that many studies even published in top journals, by top tier researchers are never replicated, contains errors of analysis not spotted by reviewers, may contain false positives or negatives (Error type I & II) but we seem to forget all of that.
In this presentation we have some examples of Pr. Gelman confirming some of the misuse or bad analysis published. The culture of publish or perish is pushing towards an abnormal rate of scientific production and quality, control and time to weight and ponder about research is no longer available. In a recent article some researchers argue and the defend the idea that we must stop producing any new research before doing what they call « evidence based research » to ensure if we have already searched ALL the previous research and stop wasting financial, human ressources and time in conducting the same research or not using systematic reviews. They published a join statement calling for a more efficient research that uses wisely the available ressources.
Read the statement:
21 août 2018
La tendance mondiale de demain sera à réussir l’atterrissage économique, social et politique pour éviter le crash #Demarketing
Dans un monde qui touche toutes ses limites économiques, sociales et politiques appuyées par plusieurs études et constats scientifiques, l’humanité doit amorcer une phase d’atterrissage en terme d’exploitation des ressources planétaires. Ceci passe par plusieurs leviers:
- Plus d’économie de l’expérience au lieu des loisirs ou activités axés sur les produits physiques (elearning en remplacement de campus géants, des activités de conseil en ligne au lieu de sièges coûteux, des caméras à la place de patrouilles de police, etc). Dématérialiser au maximum ce qui est à dématérialiser pour diminuer la consommation des ressources physiques.
- Plus de business models autour d’activités communes ce qui appelle à renforcer les modèles ou les rapports sociaux et la mutualisation produit de la valeur (covoiturage, co-location d’objets, etc)
- Plus de dépossession, ou les individus vont devoir ne plus posséder certaines objets ou y mettre une limite et rationalisation (nombre de voitures au foyer, nombre de logements, etc)
- Plus de local et régional qui est auto-suffisant sur les activités de bases (Santé, alimentation, sécurité). Développer un écosystème local résilient aux chocs financiers, sociaux, politiques … avoir une taille critique maîtrisable.
- etc …
Avec un tel contexte, le marketing de demain sera essentiellement autour de :
- La gestion de capacités (Yield Management)
- La SDL (service dominant logic)
- Le démarketing pour orienter certains comportements déviants pour les rendre des comportements prosociaux
- La machine sémantique à produire du rêve doit inventer de nouveaux mythes pour enchanter une autre facon de consommer au service de l’homme et non au service de la dette et du PIB
21 août 2018
Have you heard before about P-Hacking? Then listen to this video of why most Published Research Wrong
14 août 2018
Economics Is Not Rocket Science – It’s Even More Complicated || #MarketingThema
Authored by Gary Galles via The Mises Institute,
Over the years, I have heard multiple different things described as “not rocket science.” The implication was always that rocket science was just about the hardest thing to do, making virtually everything else easy by comparison. As an economics professor over many of those years, I have increasingly come to object to that characterization. I think the questions of social coordination that economics addresses may not require “rocket science,” but are in many ways much more complex and difficult, especially when it comes to imposing control.
After all, we have successfully sent rockets to many places in our planetary neighborhood, demonstrating a tolerable ability to solve enough of the relevant problems, yet economic policies remain known for causing more harm than help.
As Peter Boettke once led off a post, “Political economy ain’t rocket science. But it is a discipline that forces one to focus on ideas and the implementation of ideas in public policies.” And the more one tries to control, the more those ideas and implementation issues stack up against the possibility, much less the probability, of effectiveness.
In one important sense, rocket science is simply vector addition of the relevant forces. And the relevant relationships for generating rockets’ thrust are governed by physical laws and relationships that are stable and mathematically expressible. That is why one website deviated from rocket science orthodoxy, under the title “Rocket science is easy; rocket engineering is hard.” The problem is one of accurately measuring the needed information and controlling the relevant forces—that is, engineering things (often with millions of parts) so that they work as intended.
13 août 2018
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness #MSI #Marketing
1 août 2018
Quelles sont les applications marketing de la blockchain ? #RTB #Analytics #Plateformes #Advertising
Comment la Blockchain peut-elle changer le futur du marketing ? Quelles sont les Blockchain MarTech?
7 juillet 2018
A great new ressource for those using R ! An extension of the `ggplot2` package for creating graphics with details from statistical tests included
ggstatsplot` is an extension of the `ggplot2` package for creating graphics with details from statistical tests included in the plots themselves and targeted primarily at behavioral sciences community to provide a one-line code to produce information-rich plots, which can either be used for quick data exploration or for publications/reports/notebooks/etc:
https://cran.r-project.org/…/packages/ggstatsplot/index.html
Currently, it supports only the most common types of statistical tests (parametric, nonparametric, and robust versions of t-tets/ANOVA, correlation, and contingency tables analyses):
– violin plots (for comparisons *between* groups or conditions),
– pie charts (for categorical data),
5 juillet 2018
Et si le mythe de la voiture individuelle était dépassé ? #mrmondialisation.org
Un documentaire de 30 minutes sur une critique de la bagnole à travers les travaux d’André Gorz et Ivan Illich et les tentatives d’émancipation de mes proches. Images d’archives, entretiens, portraits et extraits de films composent ce documentaire que j’ai voulu militant. On y parle du travail, des villes, du stop, du covoit, de la vie en fourgon, du voyage à pied, du temps et de la liberté. Un film auto(mobile)-produit sans argent mais avec la conviction qu’il est nécessaire de remettre en cause notre dépendance à la bagnole.
5 juillet 2018
What is an epistemicide? Decolonization of knowledge
A simple example, to start with! Each time when in your bibliography or scientific work you cite 90% of the time authors from the north despite the fact that similar works are conducted in the south, you are committing an epistemicid! You are making other productions invisible and marginal by giving an exclusive legitimacy to only some circles of knowledge production.
Another example, is the Islamic tradition of the « halaqa » in producing knowledge and as a research and academic methodology. A form or method that existed in the Islamic Spanish era, and that no longer exists today in the academic world.
A definition according to Quora: « Its a systematic destruction of any indigenous knowledge base. Any knowledge which doesn’t converge with the perpetrator’s knowledge system. It doesn’t believe in fusion or exchange of knowledge but complete disregard of the other’s knowledge. »
2 juillet 2018
Tackling the MSI Research Priorities: Which Methods to Use? #MSI #2018
Marketing science has developed a large array of research methods to tackle important questions for marketing management. These were recently summarized and illustrated in the Handbook of Marketing Analytics. But which method should be used for which question? Natalie Mizik and Dominique Hanssens will select three of the 2018-2020 MSI Research Priorities—to be announced at the Spring 2018 Board of Trustees Meeting—and review successful applications of various research methods to address these questions and invite audience comments.
