19 avril 2020

Upcoming marketing conferences deadlines & call for chapters (updated)

By Yassine El Bouchikhi 

Sources used: 

  • Conference alerts
  • AFM marketing
  • EMAC
5 août 2020

Science and religion are complementary not foes! How Science Can Be As Comforting As Religion

3 août 2020

Visual exploration of scientific literature using #VOSviewer and #CitNetExplorer

3 août 2020

Anne-Wil Harzing on the origins of the Journal Quality List and Publish or Perish, Interview on the JQL and the Publish or Perish software

28 juillet 2020

Why Professors Are Writing Crap That Nobody Reads! #AcademicPurpose


Key insights from marketing thema: 

  • 82% research papers are not even cited once
  • Of those articles that are cited, only 20% have actually been read
  • 50% papers are never read by anyone other than their authors, reviewers & journal editors
  • 2 million academic journal articles are published each year! Who read them? Is science still cumulative? Is this pace sustainable and research still makes sense and has a purpose? Who and which discipline is able to collect and curate such volumes of « knowledge’?

By Daniel Lattier  For: intellectualtakeout.org

Professors usually spend about 3-6 months (sometimes longer) researching and writing a 25-page article to submit an article to an academic journal. And most experience a twinge of excitement when, months later, they open a letter informing them that their article has been accepted for publication, and will therefore be read by…

… an average of ten people.

Yes, you read that correctly. The numbers reported by recent studies are pretty bleak:

  • 82 percent of articles published in the humanities are not even cited once.
  • Of those articles that are cited, only 20 percent have actually been read.
  • Half of academic papers are never read by anyone other than their authors, peer reviewers, and journal editors.

So what’s the reason for this madness? Why does the world continue to be subjected to just under 2 million academic journal articles each year?

You can read the entire article here 

13 juillet 2020

In Conversation with Danny Dorling – Slowdown | We should welcome the current slowdown—of population growth, economies, and technological innovation »

Dorling, D. (2020). Slowdown: The End of the Great Acceleration–And Why It’s Good for the Planet, the Economy, and Our Lives. Yale University Press.

30 juin 2020

What if we considered our conceptualisation beyond the classic formative/reflective approach? Welcome to network analysis!

You can read this article:

Schmittmann, V. D., Cramer, A. O., Waldorp, L. J., Epskamp, S., Kievit, R. A., & Borsboom, D. (2013). Deconstructing the construct: A network perspective on psychological phenomena. New ideas in psychology31(1), 43-53.

The method is not a methodology revolution but it’s an original contribution to deal with concepts! The approach is focusing more on the concepts as dynamic networks of relation. It’s an interesting perspective and the authors did a nice pedagogic job to make things easier to understand and apply.


24 juin 2020

Research Methods – Media Analysis & Visual Methods applications

20 juin 2020

#IBM SPSS 27 is released! #PowerAnalysis #EffectSizes #GlobalSearch

18 juin 2020

The Advantages of Starting with Theory: Addressing the Issue of HARKing (hypothesizing after the results are known)

18 juin 2020

Gender Inclusive Branding and Its Consequences for Marketers #MSI

15 juin 2020

Unreliable and unuseful research?! The deep crisis of the #PublishOrPerish model is widening! The game of chasing metrics inflating academic egos/status is hurting science!

10 juin 2020

Developing Open Minds in Marketing – Gerald Zaltman, Harvard Business School

10 juin 2020

Using KNIME Analytics Platform for Data Driven Persona Segmentation

29 mai 2020

The latest « scientific exploit » from publish ‘&’ perish culture! I don’t even imagine the situation in management, psychology, economics and social sciences

8 Peer reviewed medical papers published and referenced in PubMed used the same « fake » data! Is this model of academia reliable or is it another ‘fake it’ spectacle? 

The future is academic authenticity, cumulative knowledge with simple, useful, replicable robust theories! I prefer one meaningful page to an encyclopedia of empty verbiage! Here are 4 great references that i recommend to address this topic of paramount importance! 

Hubbard, R. (2015). Corrupt research: The case for reconceptualizing empirical management and social science. Sage Publications.

Harris, R. (2017). Rigor mortis: how sloppy science creates worthless cures, crushes hope, and wastes billions. Basic Books.

Tourish, D. (2019). Management studies in crisis: Fraud, deception and meaningless research. Cambridge University Press.

Chambers, C. (2019). The seven deadly sins of psychology: A manifesto for reforming the culture of scientific practice. Princeton University Press.

19 mai 2020

Conducting a meta-analysis in #SPSS & #R