By Yassine El Bouchikhi
Sources used:
- ELMAR
- Conference alerts
- AFM marketing
- EMAC
19 avril 2020
Upcoming marketing conferences deadlines & call for chapters (updated)
10 septembre 2020
Role of Business & Marketing in the BIG Picture and Message-Behavior Tailoring Using Technology & AI
Ecosystem goal: The Role of Business and Marketing in the BIG Picture Multiple factors determine health outcomes. As the current pandemic shows, health outcomes are the result of interactions across global and social elements, technology, governments, and organizations. Thus, to tackle health problems, marketing should work more with the parties that it has not done so very often in the past. For example, collaborative work with global organizations such as WHO, WTO, and COP can be advantageous. Switching the focus from the ecosystem level to the individual level, marketing should note that technology can be readily adapted to encourage behavioral changes that promote better health outcomes. For example, smartphones can be powerful if combined with tailored messages alerting patients when to take their medications. We can study the efficacy of the types of text messages across segments of patients to understand which types of message are most successful at promoting positive behavioral changes.
5 septembre 2020
The new trend is automated analytics software for beginners! #UserFriendly #BusinessOriented
Improving business practices via automated data analysis! The idea is to play with several variables, test various models without having to be an expert or master all the methods! Thanks to the artificial intelligence guiding the business user during the data exploration process! Automation Is Changing Data Science and bridging the gap between data science teams and business users …
28 juillet 2020
Why Professors Are Writing Crap That Nobody Reads! #AcademicPurpose
Key insights from marketing thema:
- 82% research papers are not even cited once
- Of those articles that are cited, only 20% have actually been read
- 50% papers are never read by anyone other than their authors, reviewers & journal editors
- 2 million academic journal articles are published each year! Who read them? Is science still cumulative? Is this pace sustainable and research still makes sense and has a purpose? Who and which discipline is able to collect and curate such volumes of « knowledge’?
By Daniel Lattier For: intellectualtakeout.org
Professors usually spend about 3-6 months (sometimes longer) researching and writing a 25-page article to submit an article to an academic journal. And most experience a twinge of excitement when, months later, they open a letter informing them that their article has been accepted for publication, and will therefore be read by…
Yes, you read that correctly. The numbers reported by recent studies are pretty bleak:
- 82 percent of articles published in the humanities are not even cited once.
- Of those articles that are cited, only 20 percent have actually been read.
- Half of academic papers are never read by anyone other than their authors, peer reviewers, and journal editors.
So what’s the reason for this madness? Why does the world continue to be subjected to just under 2 million academic journal articles each year?
You can read the entire article here
13 juillet 2020
In Conversation with Danny Dorling – Slowdown | We should welcome the current slowdown—of population growth, economies, and technological innovation »
Dorling, D. (2020). Slowdown: The End of the Great Acceleration–And Why It’s Good for the Planet, the Economy, and Our Lives. Yale University Press.
30 juin 2020
What if we considered our conceptualisation beyond the classic formative/reflective approach? Welcome to network analysis!
You can read this article:
Schmittmann, V. D., Cramer, A. O., Waldorp, L. J., Epskamp, S., Kievit, R. A., & Borsboom, D. (2013). Deconstructing the construct: A network perspective on psychological phenomena. New ideas in psychology, 31(1), 43-53.
The method is not a methodology revolution but it’s an original contribution to deal with concepts! The approach is focusing more on the concepts as dynamic networks of relation. It’s an interesting perspective and the authors did a nice pedagogic job to make things easier to understand and apply.
YB
