3 mars 2019

Upcoming marketing conferences deadlines & call for chapters (updated)

By Yassine El Bouchikhi 

Sources used: 

  • ELMAR
  • Conference alerts
  • AFM marketing
  • EMAC
18 février 2020

Recommended reading: ‘Business Bullshit’ by André Spicer! The trap of empty business jargon and unnecessary concepts

‘Our organizations are flooded with empty talk. We are constantly « going forward » to lands of « deliverables, » stopping off on the « journey » to « drill down » into « best practice. » Being an expert at using management speak has become more important in corporate life than delivering long lasting results. The upshot is that meaningless corporate jargon is killing our organizations. In this book, management scholar Andre Spicer argues we need to call this empty talk what it is: bullshit. The book looks at how organizations have become vast machines for manufacturing, distributing and consuming bullshit. It follows how the meaningless language of management has spread through schools, NGOs, politics and the media. Business Bullshit shows you how to spot business bullshit, considers why it is so popular, and outlines the impact it has on organizations and the people who work there. It also outlines what we can do to minimise bullshit at work. The author makes a case for why organizations need to avoid empty talk and reconnect with core activities. This provocative, lucid book is essential reading for professionals, researchers and managers.’

 

This great book reminds me Franck Lepage critical work about the manufacturing of positive words to hide the corporate agenda. A brilliant mind who is quite critical about how the business world perverts the vocabulary and creates an Orwellian positive terminology and impeaches us from focusing on the essential. Other french authors addressed this approach like Eric Hazan with his ground breaking book LQR, we have also the great book the empire of good (l’empire du bien) written by Phlippe Muray, and also the extensive work of the french sociologist Luc Boltanski about how the word hierarchy disappeared from the management books in the last 20 years and was replaced by consensual words like cooperation, participation, projects, etc… So do we live in a world where hierarchy doesn’t exist anymore? No! but it’s not in the ‘Zeitgeist’ to make people think about it. The perception is more important than reality and everything starts with the building blocks of our ideas (i.e: our words)! You can find here a list of all these great books: 

Spicer, A. (2017). Business bullshit. Routledge.

Hazan, É. (2006). LQR: la propagande du quotidien. Raisons d’agir.

Muray, P. (1991). L’empire du bien. Belles lettres.

Boltanski, L., & Chiapello, E. (2005). The new spirit of capitalism. International journal of politics, culture, and society, 18(3-4), 161-188.

YB

 

The humorist version of it in french and english! Time to stop the conceptual inflation and focus on methods and a concise vocabulary!

14 février 2020

Some positive initiatives to encourage #reproducible AND #cumulative research to handle the many shortcomings in the present academic research paradigm of #PublishOrPerish

 

Some of the best resources monitoring and pushing toward better practices in science and more transparency: 

11 février 2020

Talks by MSI (Marketing Science Institute): Small Actions, Big Difference: Why All of Us Must Take Ownership of Sustainability to Save the World

The 17 sustainable development goals (SDGs) to transform our world:

GOAL 1: No Poverty

GOAL 2: Zero Hunger

GOAL 3: Good Health and Well-being

GOAL 4: Quality Education

GOAL 5: Gender Equality

GOAL 6: Clean Water and Sanitation

GOAL 7: Affordable and Clean Energy

GOAL 8: Decent Work and Economic Growth

GOAL 9: Industry, Innovation and Infrastructure

GOAL 10: Reduced Inequality

GOAL 11: Sustainable Cities and Communities

GOAL 12: Responsible Consumption and Production

GOAL 13: Climate Action

GOAL 14: Life Below Water

GOAL 15: Life on Land

GOAL 16: Peace and Justice Strong Institutions

GOAL 17: Partnerships to achieve the Goal

10 février 2020

There’s No Tomorrow (limits to growth & the future) by Dermot O’ Connor

31 janvier 2020

#Scientism: The New Orthodoxy? The Religion of Science and the popular false belief that science is flawless or can explain everything! #Be_Humble …

25 janvier 2020

5 ans plus tard, la parodie est une stricte réalité ! La #COP21, c’est génial –  » 2°C avant la fin du monde « 

24 janvier 2020

Great talk about the philosophical differences between the Frequentist and Bayesian approaches

 

23 décembre 2019

P. Bihouix – L’âge des #lowtech : vers une civilisation techniquement soutenable

 

23 décembre 2019

Bientot la 7e Cérémonie des Doigts d’Or – Les Oscars du Capitalisme 2020 !

Une facon amusante et positive de critiquer le système consumériste actuel et ses derives. L’eglise de la tres sainte consommation … a consommer sans moderation !

21 décembre 2019

Se recentrer sur l’essentiel. Redécouvrir les bonheurs simples et immatériels.

14 décembre 2019

The next big thing in #Marketing, what if we use Generative Modeling methods to create new marketing content? tailored ads?

Creating the best possible logo? An avatar based on the preferences of your consumers? The best combination of features for you product? The content with the best likelihood to become viral? The best description for your products that will maximize the conversion rates? And all of that automated? YES, it’s possible!

Generative modeling can identify the distribution of data and generate something similar or with the same proprieties, for example an image, a text, a sequence for music, etc… applications are infinite … this technology allows companies to mimic and automate CREATIVITY! This is why it’s a big revolution!

YB

1 décembre 2019

A Statistically Significant Love Song ;) Peer reviewed and approved :)

14 novembre 2019

Webinar: Using Text for Marketing Insight #AMA

14 novembre 2019

Getting Beyond the Obvious: Finding Real Insight in a World Overflowing with Data

5 octobre 2019

Dance of the p Values & reporting intevals by Geoff Cumming

Cumming, Geoff. Understanding the new statistics: Effect sizes, confidence intervals, and meta-analysis. Routledge, 2013.