3 mars 2019

Upcoming marketing conferences deadlines & call for chapters (updated)

By Yassine El Bouchikhi 

Sources used: 

  • Conference alerts
  • AFM marketing
  • EMAC
4 avril 2020

Marcel sur Didier Raoult vs Karine Lacombe (industrie pharmaceutique)

31 mars 2020

The death of the theorist and the emergence of data and algorithms in digital social research

Computer software and data-processing algorithms are becoming an everyday part of Higher Education. How might this be affecting research in the social sciences and the formation of the professional identities of academics? Ben Williamson argues that these are important challenges for social science researchers in HE, asking us to consider how digital devices and infrastructures might be shaping our professional practices, knowledge production, and theories of the world.

Computer code, software and algorithms have sunk deep into what Nigel Thrift has described as the “technological unconscious” of our contemporary “lifeworld,” and are fast becoming part of the everyday backdrop to Higher Education. Academic research across the natural, human and social sciences is increasingly mediated and augmented by computer coded technologies. This is perhaps most obvious in the natural sciences and in developments such as the vast human genome database. As Geoffrey Bowker has argued, such databases are increasingly viewed as a challenge to the idea of the scientific paper (with its theoretical framework, hypothesis and long-form argumentation) as the “end result” of science:


29 mars 2020

The new norm in research will be about QUALITY NOT QUANTITY ! #PublishorPerish culture is harming academia! #Merton_norms to Make Academia Great Again ;)

In 1942, sociologist Robert Merton articulated an ethos of science in “A Note on Science and Technology in a Democratic Order.” He argued that, although no formal scientific code exists, the values and norms of modern science can nevertheless be inferred from scientists’ common practices and widely held attitudes. Merton discussed four idealized norms: Universalism, Communality, Disinterestedness, and Organized Skepticism. In this video, we explore what these norms are and what they mean for the scientific community. « A Note on Science and Technology » can be found at: http://www.collier.sts.vt.edu/5424/pd…

Merton, Robert K. 1973. The Sociology of Science: Theoretical and Empirical Investigations. University of Chicago Press.

Source: Berkeley Initiative for Transparency in the Social Sciences (BITSS)

28 mars 2020

Science is in a reproducibility crisis – how do we resolve it?

Publish or perish: Scientists are not given incentives to replicate others’ results, and even when they do so on their own steam, negative findings often go unpublished… this is not science nor research! this is a spectacle! Pusblish or perish culture generates PUBLISH AND PERISH results

Over the past few years, there has been a growing awareness that many experimentally established “facts” don’t seem to hold up to repeated investigation.

This was highlighted in a 2010 article in the New Yorker entitled The Truth Wears Off and since then, there have been many popular press accounts of different aspects of science’s current reproducibility crisis.

These include an exposé of the increasing number of retractions by scientific journals and damning demonstrations of failures to replicate high profile studies.

Articles in recent days have discussed how the majority of scientists might be more interested in funding and fame than “truth” and…..

More here

27 mars 2020

Why is Academic Writing so Boring? | Tom Nicholas

25 mars 2020

The GIGA Failure! Fiat currencies may be gone by end of this year, Alasdair Macleod tells Keiser Report

25 mars 2020

Robert Kiyosaki says self-isolation is making people realize they got “screwed” by system

The market crashes from the pandemic has shown that some assets are “fake” said best-selling author Robert Kiyosaki, as “manipulated” assets are finally showing the American public how corrupt the capitalist system is.

25 mars 2020

Et si le mythe de la voiture individuelle était dépassé ? #mrmondialisation.org


Un documentaire de 30 minutes sur une critique de la bagnole à travers les travaux d’André Gorz et Ivan Illich et les tentatives d’émancipation de mes proches.  Images d’archives, entretiens, portraits et extraits de films composent ce documentaire que j’ai voulu militant. On y parle du travail, des villes, du stop, du covoit, de la vie en fourgon, du voyage à pied, du temps et de la liberté. Un film auto(mobile)-produit sans argent mais avec la conviction qu’il est nécessaire de remettre en cause notre dépendance à la bagnole.

25 mars 2020

Corrupt Research: The Case for Reconceptualizing Empirical Management and Social Science

Hubbard, R. (2015). Corrupt research: The case for reconceptualizing empirical management and social science. Sage Publications.

I’m reading this great book written by Hubbard a great marketing scholar about the current NHST paradigm in research. The author is defending the idea that we are producing « unreliable science » that is absolutely useless! Summarizes lots of evidence that the pervasive use of NHTS (Null Hypothesis statistical testing) is bad practice. The author suggests another model and defends the same ideas of Geoff Cumming about the new statistics based on confidence intervals instead of p values and open science in his book of 2013 Understanding the new statistics: Effect sizes, confidence intervals, and meta-analysis. Routledge.

The book of Hubbard is a major contribution and alert toward the research community about the actual research paradigm that we can qualify as an « Ostrich politic » where publishers and academics waste ressources (time, money, effort) for advancing their careers through « fake or misleading » publications instead of seeking to change the system and to seek the truth! this is the noble objective of science, not citations, or rankings! We need a cumulative system that allows replication and integration of findings.

As expected no one is a prophet is his own country, like any established community, gatekeepers don’t like people who go against the mainstream doxa, and this book received little interest while it’s a major contribution and very urgent issue in academic research. Few are those who have the courage and honesty to say it loudly like the excellent positions taken by Barnett , or Kuntz , or Cumming ! but history will give credit to those who stood with a backbone for the truth.

I follow many groups in various disciplines, and this issue will be the TRUE CHALLENGE for the next years if we want to tackle the credibility of scientific research! Corrupt academic research has to change! The publish or perish system is a very bad model to copy! Thus, the present rankings of universities and what we believe about real scholarship is again another example of falsehood and a corrupt order. I always said that publicly, this scientific model is not honest and it will collapse if it continues to manufactures meaningless paper!


This great video by Dr. Roland GORI reminds us with many examples that this order is not sustainable nor honest. Subtitles are available in English.

25 mars 2020

A great channel …. StatQuest with Josh Starmer

23 mars 2020

Zotero, Grab your research with a single click #Marketingthema


20 mars 2020

How #Marketing can help dealing with the #Covid19 crisis to avoid hoarding & selfish behavior? #Pricing #YieldManagement

Read the full paper here:  https://9gag.com/gag/aqgwO3Q

20 mars 2020

Webinar: Using Text for Marketing Insight #AMA

19 mars 2020

Effondrement de la civilisation (Pic pétrolier, Réchauffement climatique, énergie) #Collapsologie

Cette vidéo a pour but de faire découvrir et expliquer la forte possibilité d’un effondrement de notre civilisation à travers des extraits d’interviews d’experts parlant de grands phénomènes qui participent à cet effondrement. Que cela soit la pénurie de ressources, le changement climatique, le pic pétrolier, la non résilience de notre système financier et beaucoup d’autres phénomènes, il est important de comprendre que tout cela est interconnecté et « favorisera » l’effondrement de notre civilisation thermo-industrielle.

Pour aller plus loin :

  • Jared Diamond, Effondrement : Comment les sociétés décident de leur disparition ou de leur survie, Éd. Gallimard – Coll. Folio, 2009 (ISBN 978-2-0703-6430-5)
  • Piero San Giorgio, Survivre à l’effondrement économique, Éd. Le Retour aux Sources, octobre 2011 (ISBN 978-2-3551-2040-4)
  • Joseph Tainter, L’effondrement des sociétés complexes, Éd. Le Retour aux Sources, Paris, août 2013 (ISBN 978-2-3551-2051-0)
  • Pablo Servigne, Raphaël Stevens, Comment tout peut s’effondrer : Petit manuel de collapsologie à l’usage des générations présentes, Éd. du Seuil, avril 2015 (ISBN 978-2-02-122331-6)
  • Renaud Duterme, De quoi l’effondrement est-il le nom ?, Éd. Utopia, février 2016 (ISBN 978-2-9191-6021-1)
  • Dmitry Orlov, Les cinq stades de l’effondrement, Éd. Le retour aux sources, juin 2016 (ISBN 978-2-3551-2067-1)
  • Dennis Meadows, Donella Meadows, Les Limites à la croissance : Le rapport Meadows, 30 ans après, Éd. Rue Echiquier, août 2017 (ISBN 978-2-3742-5074-8)
  • Julien Wosnitza, Pourquoi tout va s’effondrer, Éd. Les Liens qui Libèrent13, (Préface de Paul Watson – Postface de Pablo Servigne), mai 2018 (ISBN 979-1-0209-0607-6)
  • Pablo Servigne, Gauthier Chapelle et Raphaël Stevens, Une autre fin du monde est possible, Éd. Le Seuil, coll. « Anthropocène », Octobre 2018, (ISBN 978-2-02-133258-2)
18 février 2020

Recommended reading: ‘Business Bullshit’ by André Spicer! The trap of empty business jargon and unnecessary concepts

‘Our organizations are flooded with empty talk. We are constantly « going forward » to lands of « deliverables, » stopping off on the « journey » to « drill down » into « best practice. » Being an expert at using management speak has become more important in corporate life than delivering long lasting results. The upshot is that meaningless corporate jargon is killing our organizations. In this book, management scholar Andre Spicer argues we need to call this empty talk what it is: bullshit. The book looks at how organizations have become vast machines for manufacturing, distributing and consuming bullshit. It follows how the meaningless language of management has spread through schools, NGOs, politics and the media. Business Bullshit shows you how to spot business bullshit, considers why it is so popular, and outlines the impact it has on organizations and the people who work there. It also outlines what we can do to minimise bullshit at work. The author makes a case for why organizations need to avoid empty talk and reconnect with core activities. This provocative, lucid book is essential reading for professionals, researchers and managers.’


This great book reminds me Franck Lepage critical work about the manufacturing of positive words to hide the corporate agenda. A brilliant mind who is quite critical about how the business world perverts the vocabulary and creates an Orwellian positive terminology and impeaches us from focusing on the essential. Other french authors addressed this approach like Eric Hazan with his ground breaking book LQR, we have also the great book the empire of good (l’empire du bien) written by Phlippe Muray, and also the extensive work of the french sociologist Luc Boltanski about how the word hierarchy disappeared from the management books in the last 20 years and was replaced by consensual words like cooperation, participation, projects, etc… So do we live in a world where hierarchy doesn’t exist anymore? No! but it’s not in the ‘Zeitgeist’ to make people think about it. The perception is more important than reality and everything starts with the building blocks of our ideas (i.e: our words)! You can find here a list of all these great books: 

Spicer, A. (2017). Business bullshit. Routledge.

Hazan, É. (2006). LQR: la propagande du quotidien. Raisons d’agir.

Muray, P. (1991). L’empire du bien. Belles lettres.

Boltanski, L., & Chiapello, E. (2005). The new spirit of capitalism. International journal of politics, culture, and society, 18(3-4), 161-188.



The humorist version of it in french and english! Time to stop the conceptual inflation and focus on methods and a concise vocabulary!