19 avril 2020

Upcoming marketing conferences deadlines & call for chapters (updated)

By Yassine El Bouchikhi 

Sources used: 

  • ELMAR
  • Conference alerts
  • AFM marketing
  • EMAC
28 octobre 2020

Gaspillage alimentaire! #TendanceAntiGaspi une idee interessante pour contourner la crise et la precarite? #BonnesInitiatives

Les supermarches utilisent la tendance « zéro gaspi » pour vendre à très bas prix des produits avec une date limite de consommation depassee, mais toujours consommables.
26 octobre 2020

La meilleure reponse a la provocation gratuite, l’ignorance et la basse instrumentalisation politique est la defense de notre grand prophete ﷺ avec sagesse et science! #إلا_رسول_الله | لبيك يا رسول الله

26 octobre 2020

The world power has already shifted to the east! Don’t be blind to China’s rise in a changing world #EastRisesAgain #AlternativeWorldOrder

China Is Already The Largest Economy, Tech and scientific Power, and China has the soundest growth fundamentals!

…. China rivals the US in advanced technologies and will probably take the lead in five years. Since 1984, per capita incomes have risen more than 30 times, life expectancy has increased by a decade and poverty rates have fallen nearly to zero. In 1990, China’s first stock market was launched, designed by seven young patriots who I knew. Since then, it has become the second largest in the world

… China’s economy is roughly the same size as the US’s and expanding at a faster pace — so time is on China’s side. It has a growing population of well-educated people, with around a third of the world’s science and technology university majors, three times the US share. It also produces and collects vastly more data to process with artificial intelligence. For many in the west, this has a dark side in terms of state surveillance. But for many Chinese it reinforces positive social norms while also promising vast efficiencies. One way to look at China’s relative power is that, with four times the US population, when its per capita income reaches half the US’s in about 25 years, its economy will be twice as large

Author: Ray Dalio, https://www.ft.com/content/8749b742-d3c9-41b4-910e-80e8693c36e6

25 octobre 2020

We need a #GreatReset but not only financial, we need a #MoralReset ! #MoralValues&Purpose

The system is going through a global crisis … a corrupted economic, financial, academic system, the moral values that drive it, the political order, the meaning and purpose for which humans rise every morning to produce and contribute to society and the human adventure … this order is in deep and terminal crisis! The adventure will be short lived and reminds us that what was built on unhealthy foundations never lasts.

This system was intended to aggregate resources (human, economic, moral, etc.) to achieve an unstated goal, the majority of people never ask these questions drowned in their daily lives and concerns very futile and puerile. I am one of those who do not regret the old order because I understood its nature a long time ago, a little too early! We are in a messed up world where everything has to be rebuilt and it starts with sound foundations: simplicity, authenticity, and meaning are the values of the future!

YB

20 octobre 2020

Managing Marketing Agility #AMA

Changes in the way customers shop, accompanied by an explosion of customer touchpoints and fast-changing competitive and technological dynamics, have led to an increased emphasis on agile marketing. This Journal of Marketing article investigates the emerging practice of marketing agility. Journal of Marketing Webinar: October 14, 2020 Featured Speakers: Kartik Kalaignanam (University of South Carolina) and Tarun Kushwaha (George Mason University)

Full Journal of Marketing article: https://doi.org/10.1177%2F00222429209…

Read more about this study: https://www.ama.org/2020/10/14/how-to…

20 octobre 2020

Managing Digital Advertising Inefficiencies #AmericanMarketingAssociation

Digital advertising revenues grew from nothing to $108 billion in 25 years, eclipsing all traditional advertising media combined. Yet there are indicators that unregulated markets for digital advertising have experienced problems. This Journal of Marketing article seeks to help marketers and policymakers understand four pervasive issues in digital advertising markets and how they impact market efficiency. The authors discuss problems associated with advertising effect measurement, organizational inefficiencies in advertising, ad blocking, and ad fraud and solutions for marketers. Journal of Marketing Webinar: October 14, 2020 Featured Speakers: Ken Wilbur (UC-San Diego) and Zsolt Katona (UC-Berkeley)

Full Journal of Marketing article: https://doi.org/10.1177%2F00222429209…

Read more about this study: https://www.ama.org/2020/04/30/what-p…

10 septembre 2020

Role of Business & Marketing in the BIG Picture and Message-Behavior Tailoring Using Technology & AI

Ecosystem goal: The Role of Business and Marketing in the BIG Picture Multiple factors determine health outcomes. As the current pandemic shows, health outcomes are the result of interactions across global and social elements, technology, governments, and organizations. Thus, to tackle health problems, marketing should work more with the parties that it has not done so very often in the past. For example, collaborative work with global organizations such as WHO, WTO, and COP can be advantageous. Switching the focus from the ecosystem level to the individual level, marketing should note that technology can be readily adapted to encourage behavioral changes that promote better health outcomes. For example, smartphones can be powerful if combined with tailored messages alerting patients when to take their medications. We can study the efficacy of the types of text messages across segments of patients to understand which types of message are most successful at promoting positive behavioral changes.

5 septembre 2020

The new trend is automated analytics software for beginners! #UserFriendly #BusinessOriented

Improving business practices via automated data analysis! The idea is to play with several variables, test various models without having to be an expert or master all the methods! Thanks to the artificial intelligence guiding the business user during the data exploration process! Automation Is Changing Data Science and bridging the gap between data science teams and business users …

 

4 septembre 2020

How ‘Publish Or Perish’ Slows Down Science Progress || #RetractionWatch

20 août 2020

The Basics of Peer Review #PsychologicalScience

3 août 2020

Visual exploration of scientific literature using #VOSviewer and #CitNetExplorer

3 août 2020

Anne-Wil Harzing on the origins of the Journal Quality List and Publish or Perish, Interview on the JQL and the Publish or Perish software

28 juillet 2020

Why Professors Are Writing Crap That Nobody Reads! #AcademicPurpose

 

Key insights from marketing thema: 

  • 82% research papers are not even cited once
  • Of those articles that are cited, only 20% have actually been read
  • 50% papers are never read by anyone other than their authors, reviewers & journal editors
  • 2 million academic journal articles are published each year! Who read them? Is science still cumulative? Is this pace sustainable and research still makes sense and has a purpose? Who and which discipline is able to collect and curate such volumes of « knowledge’?

By Daniel Lattier  For: intellectualtakeout.org

Professors usually spend about 3-6 months (sometimes longer) researching and writing a 25-page article to submit an article to an academic journal. And most experience a twinge of excitement when, months later, they open a letter informing them that their article has been accepted for publication, and will therefore be read by…

… an average of ten people.

Yes, you read that correctly. The numbers reported by recent studies are pretty bleak:

  • 82 percent of articles published in the humanities are not even cited once.
  • Of those articles that are cited, only 20 percent have actually been read.
  • Half of academic papers are never read by anyone other than their authors, peer reviewers, and journal editors.

So what’s the reason for this madness? Why does the world continue to be subjected to just under 2 million academic journal articles each year?

You can read the entire article here 

13 juillet 2020

In Conversation with Danny Dorling – Slowdown | We should welcome the current slowdown—of population growth, economies, and technological innovation »

Dorling, D. (2020). Slowdown: The End of the Great Acceleration–And Why It’s Good for the Planet, the Economy, and Our Lives. Yale University Press.

30 juin 2020

What if we considered our conceptualisation beyond the classic formative/reflective approach? Welcome to network analysis!

You can read this article:

Schmittmann, V. D., Cramer, A. O., Waldorp, L. J., Epskamp, S., Kievit, R. A., & Borsboom, D. (2013). Deconstructing the construct: A network perspective on psychological phenomena. New ideas in psychology31(1), 43-53.

The method is not a methodology revolution but it’s an original contribution to deal with concepts! The approach is focusing more on the concepts as dynamic networks of relation. It’s an interesting perspective and the authors did a nice pedagogic job to make things easier to understand and apply.

YB